---
title: "Pink Coat — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pink-coat"
last_updated: "2026-08-11T16:06:51.287Z"
locale: en
meta:
description: "Niche score 43/100 · $70K/yr market · 596K searches/yr · $34.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $70K/yr market · 596K searches/yr · $34.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Coat — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **pink coat**
**Skip it**
High returns (14.1%) — this niche doesn't clear our bar today.
Market size 17Growth 2Conversion 4Competition 93Returns 0Price range 93Avg price 95Brand share 87Review moat 38Quality gap 62
**Avg price**
**Incredible****$34.52**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Price range**
**Great****$13.58–$75.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,653.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$70K**
$70K/yr · 596K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-46.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****14.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pink coat is a $70K/yr Amazon United States market (596K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink coat market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$86K–$104K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**64 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**48%**
Top 20: 75%
**Top-5 click share**
**22%**
Top 20: 46%
**Open market**
**49%**
- luvamia29% - Vetinee7% - Unilexi4% - Wrangler Authentics4% - Kedera3% - ebossy3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.7% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pink-coat/trend)
## **Top pink coat search terms**
- **pink denim jacket**69K/yr-1.1%0.6% conv. - **pink jean jacket**55K/yr-1.6%0.6% conv. - **pink jean jacket women**24K/yr-6.0%0.6% conv. - **hot pink jacket**48K/yr-47.9%0.2% conv. - **pink cropped jacket**35K/yr-47.3%0.2% conv. - **pink coat**91K/yr-81.8%0.0% conv. - **light pink jacket**29K/yr-46.6%0.1% conv. - **pink denim jacket women**14K/yr-0.0%0.6% conv. - **pink bomber jacket**20K/yr-44.5%0.2% conv. - **hot pink jacket women**22K/yr-50.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pink-coat/search-terms)
## **Top pink coat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**luvamia Womens Classic Casual Long Sleeves Jacket Basic Button Down Trucker Jacket Coat Womens Jean Jacket Spring Jackets For Women Pink Large Fits Size 12 / Size 14**luvamia**$41.27**4.5★6,804 rev](https://www.amazon.com/dp/B0963VMX2D) [2**luvamia Womens Classic Casual Long Sleeves Jean Jackets for Women Button Down Trucker Jacket Coat Pink Medium Fits Size 8 / Size 10**luvamia**$40.17**4.5★6,804 rev](https://www.amazon.com/dp/B0963WK8S4) [3**Luvamia Womens Stretchy Denim Jean Jacket - Pink Long Sleeve Button Down Size 12/14**luvamia**$36.09**4.4★1,303 rev](https://www.amazon.com/dp/B0CB837GFH) [4**Wrangler Authentics Womens Stretch Denim Jacket Dusty Rose Large**Wrangler Authentics**$39.22**4.6★23,529 rev](https://www.amazon.com/dp/B0B2RBZZ2R) [5**Vetinee Womens Pink Ladies Jacket Oversized Boyfriend Magenta Pink Front Button Up Frayed Raw Hem Long Sleeve Pockets Denim Jean Jacket Shacket Large Size 12 Size 14**Vetinee**$36.47**4.2★6,180 rev](https://www.amazon.com/dp/B0BG72RLKM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrangler Authentics Womens Stretch Denim Jacket Dusty Rose Large**Wrangler Authentics**$39.22**23,529 rev3mo ago](https://www.amazon.com/dp/B0B2RBZZ2R) [**Kedera Denim Jacket for Women Oversized Long Sleeve Pink Button Down Shacket Jacket Fall Loose Coat with Pockets**Kedera**$40.02**87 rev7mo ago](https://www.amazon.com/dp/B0G4TPHJ94) [**luvamia Denim Jackets for Women Trendy Long Sleeve Distressed Jean Button Down Hot Pink Ladies Jacket Distressed Denim Jacket Womens Jean Jackets Shirt Shacket Hot Pink Size Medium US 8 to 10**luvamia**$26.41**64 rev8mo ago](https://www.amazon.com/dp/B0G1RXQ4TR) [**G Gradual Ladies Light Pink Athletic Clothing Slim Fit Full Zip Thumb Holes Sports Yoga Jacket For Training (Light Pink M)**G Gradual**$36.74**66 rev9mo ago](https://www.amazon.com/dp/B0FT2RLSD6) [**Traleubie Womens Cropped Blazers for Work Casual 3/4 Sleeve Lapel Collar Suit Jacket Business Outfit Pink S**Traleubie**$31.73**243 rev9mo ago](https://www.amazon.com/dp/B0FM3Y6ZSD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**G Gradual Ladies Light Pink Athletic Clothing Slim Fit Full Zip Thumb Holes Sports Yoga Jacket For Training (Light Pink M)**G Gradual**$36.74**4.1★**▲ 50%**](https://www.amazon.com/dp/B0FT2RLSD6) [**Traleubie Womens Cropped Blazers for Work Casual 3/4 Sleeve Lapel Collar Suit Jacket Business Outfit Pink S**Traleubie**$31.73**4.2★**▲ 42%**](https://www.amazon.com/dp/B0FM3Y6ZSD) [**Unilexi Womens 3/4 Sleeve Colored Cropped Denim Jacket Light Wash Short Jean Jacket Trucker Coat(0096-Pink-L)**Unilexi**$30.99**4.5★**▲ 34%**](https://www.amazon.com/dp/B0B6V9MNRZ) [**Vetinee Womens Pink Basic Stretch Fitted Casual Button Down Truker Denim Jacket Long Sleeve Pockets Jean Coat Large Size 12 Size 14**Vetinee**$37.49**4.4★**▲ 31%**](https://www.amazon.com/dp/B09YV87Y29) [**Metietila Womens Cropped Denim Jacket Button Down Oversized Pink Jean Jacket Shacket Trucker Coat with Pockets X-Larege**Metietila**$43.25**4.3★**▲ 27%**](https://www.amazon.com/dp/B0FM2SBM94)
**~~View all trending →~~**
## **What buyers say about pink coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“not too tight”*
**Color**16%
*“Perfect pink color”*
**Quality-Overall**12%
*“is well made”*
**Weight Light**8%
*“Love this super lightweight little jacket to wear alone or with a cute tshirt”*
**Comfort-Overall**7%
*“So comfortable”*
**Soft Feel**5%
*“Soft and warm”*
**Value For Money**4%
*“Affordable”*
**Stretchability/Expandability/Elasticity**3%
*“the material is slightly stretchy with a flattering fit”*
**Material Quality**2%
*“The material is lightweight and extremely comfortable”*
**Shape/Style**2%
*“Cute and stylish”*
### **What buyers complain about **
**Size-Overall**27%
*“Runs large”*
**Color**9%
*“The color pink is a little paler than the photo”*
**Shape/Style**4%
*“Not Shaped Correctly”*
**Quality-Overall**3%
*“Saddened cannot find decent pieces anymore”*
**Thickness**3%
*“Its way thinner than what I expected”*
**Thin**3%
*“Thin material”*
**Stitch/Finish/Polish**3%
*“the stitching is incredibly sloppy”*
**Wrinkles**2%
*“The wrinkles are very stubborn”*
**Smell**2%
*“Smelly”*
**Hard Feel**2%
*“It isnt very soft”*
### **Top return reasons **
**Size-Overall**46%
**Color**14%
**Sleeve Fit**5%
**Chest Fit**5%
**Material Quality**5%
**Length**4%
**Shoulder Fit**4%
**Thin**3%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is pink coat profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 119 tracked products. 1 of 31 products launched in the last 360 days are still selling. 90-day search growth is -46.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pink coat niche?**
- 64 brands and 68 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in pink coat?**
- Top complaints mined from reviews: Size-Overall, Color, Shape/Style. The return rate is 14.1% — above our launch gate.
- **When does demand for pink coat peak?**
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the pink coat niche?**
- Listings span $13.58–$75.02; the average listing price is $34.52 (sweet spot $15–$100). The average incumbent carries 2,654 reviews — the moat a new listing must climb.
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