---
title: "Pink Cardigan — $268K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pink-cardigan"
last_updated: "2026-08-11T16:07:56.199Z"
locale: en
meta:
description: "Niche score 45/100 · $268K/yr market · 1.6M searches/yr · $21.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $268K/yr market · 1.6M searches/yr · $21.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Cardigan — $268K/yr Amazon US Niche (2026) - Flapen"
---
# **pink cardigan**
**Skip it**
Soft demand (-62.6% this quarter) — this niche doesn't clear our bar today.
Market size 49Growth 0Conversion 9Competition 95Returns 6Price range 80Avg price 92Brand share 63Review moat 24Quality gap 58
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.65–$34.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$268K**
$268K/yr · 1.6M searches
**Review moat**
**Bad****5,178.6**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-62.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pink cardigan is a $268K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink cardigan market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$274K–$329K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**67%**
Top 20: 91%
**Top-5 click share**
**18%**
Top 20: 46%
**Open market**
**29%**
- GRACE KARIN29% - Amazon Essentials24% - GRECERELLE5% - PRETTYGARDEN5% - Trendy Queen4% - LETDIOSTO3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -62.6% search growth over the last 90 days.
100K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pink-cardigan/trend)
## **Top pink cardigan search terms**
- **pink cardigan**639K/yr-58.5%0.5% conv. - **pink cardigan for women**322K/yr-60.5%0.8% conv. - **light pink cardigan**87K/yr-43.6%0.7% conv. - **light pink cardigan for women**39K/yr-27.2%0.9% conv. - **hot pink sweater**133K/yr-84.4%0.2% conv. - **pink sweater cardigan**32K/yr+9.9%0.5% conv. - **womens pink cardigan**32K/yr-64.7%0.7% conv. - **baby pink cardigan**17K/yr-41.2%0.6% conv. - **pink cardigan plus size**21K/yr-54.6%0.1% conv. - **pink cardigan sweater**25K/yr-62.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pink-cardigan/search-terms)
## **Top pink cardigan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$11K6%$16K8%$21K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GRACE KARIN Pink Cardigan Sweaters for Women Lightweight Cardigans for Women Trendy Spring Outfits Summer Clothes XL**GRACE KARIN**$17.80**4.5★3,220 rev](https://www.amazon.com/dp/B091HS4Y46) [2**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Pink Small**Amazon Essentials**$13.41**4.4★19,543 rev](https://www.amazon.com/dp/B08T7QT7HL) [3**GRACE KARIN Pink Cardigan Sweaters for Women Lightweight Cardigans for Women Trendy Spring Outfits Summer Clothes Shrug L**GRACE KARIN**$17.89**4.5★3,220 rev](https://www.amazon.com/dp/B091HS4C8H) [4**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Light Pink Large**Amazon Essentials**$15.05**4.4★19,543 rev](https://www.amazon.com/dp/B07BJ8MR3T) [5**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Pink X-Large**Amazon Essentials**$14.33**4.4★19,543 rev](https://www.amazon.com/dp/B08T7JC23F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GRACE KARIN Shrugs for Women Lightweight 3/4 Sleeve Dressy Cardigan Sweaters Womens Summer Button Down Sweater(Pink Medium)**GRACE KARIN**$22.94**153 rev5mo ago](https://www.amazon.com/dp/B0GKSNLXCN) [**GRECERELLE Pink Cardigan Sweaters for Women Lightweight Crewneck Button Down Soft Knit Dressy Cardigans 2026**GRECERELLE**$19.34**200 rev6mo ago](https://www.amazon.com/dp/B0G5Z5682G) [**GRACE KARIN Womens Cardigan Sweaters Trendy Cropped Cardigans Lightweight Button Up Long Sleeve Tops Pink M**GRACE KARIN**$23.34**131 rev6mo ago](https://www.amazon.com/dp/B0G2K4CMFB) [**LETDIOSTO Womens Cropped Cardigan Sweater Button-Down Crewneck Knit Soft Lightweight Long Sleeve for Layering Pink S**LETDIOSTO**$24.82**1,003 rev8mo ago](https://www.amazon.com/dp/B0FY6FFKDJ) [**Ezbelle Summer Crop Tops Womens V Neck Sweater Long Sleeve Button Down Tshirt Ladies Trendy Knit Lightweight Sweaters Cardigan Mothers Clothes LightPink M**Ezbelle**$24.29**272 rev1y ago](https://www.amazon.com/dp/B0DZWXJLC6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GRECERELLE Pink Cardigan Sweaters for Women Lightweight Crewneck Button Down Soft Knit Dressy Cardigans 2026**GRECERELLE**$19.34**4.7★**▲ 86%**](https://www.amazon.com/dp/B0G5Z5682G) [**LETDIOSTO Womens Cropped Cardigan Sweater Button-Down Crewneck Knit Soft Lightweight Long Sleeve for Layering Pink S**LETDIOSTO**$24.82**4.6★**▲ 86%**](https://www.amazon.com/dp/B0FY6FFKDJ) [**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Coral Pink X-Large**Amazon Essentials**$15.16**4.4★**▲ 73%**](https://www.amazon.com/dp/B07ZTHW1DD) [**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Light Pink X-Large**Amazon Essentials**$15.31**4.4★**▲ 67%**](https://www.amazon.com/dp/B07BJ86F8D) [**GRACE KARIN Shrugs for Women Lightweight 3/4 Sleeve Dressy Cardigan Sweaters Womens Summer Button Down Sweater(Pink Medium)**GRACE KARIN**$22.94**4.5★**▲ 67%**](https://www.amazon.com/dp/B0GKSNLXCN)
**~~View all trending →~~**
## **What buyers say about pink cardigan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Fits to size”*
**Quality-Overall**12%
*“Amazing quality”*
**Color**12%
*“The color is vibrant”*
**Soft Feel**9%
*“Butter soft”*
**Weight Light**7%
*“I love this lightweight sweater”*
**Comfort-Overall**6%
*“Comfortable and Stylish”*
**Material Quality**4%
*“Good material”*
**Shape/Style**3%
*“Love the shape”*
**Value For Money**3%
*“Reasonable price”*
**Warmth**2%
*“It keeps me warm”*
### **What buyers complain about **
**Size-Overall**22%
*“Runs large”*
**Quality-Overall**9%
*“Low quality”*
**Color**7%
*“Color not correct”*
**Durability**4%
*“got torn easily”*
**Material Quality**4%
*“Cheap material”*
**Stitch/Finish/Polish**3%
*“Stitching comes out of entire top of shoulder”*
**Gap/Hole**2%
*“it arrived with a hole in the armpit”*
**Thickness**2%
*“It is not sheer thin fabric”*
**Pilling/Linting**2%
*“Heavy Pilling”*
**Thin**2%
*“Thin material”*
### **Top return reasons **
**Size-Overall**49%
**Color**12%
**Length**6%
**Material Quality**5%
**Sleeve Fit**4%
**Chest Fit**4%
**Thin**3%
**Shoulder Fit**2%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is pink cardigan profitable to sell on Amazon United States?**
- The niche generates $268K/yr across 113 tracked products. 1 of 35 products launched in the last 360 days are still selling. 90-day search growth is -62.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the pink cardigan niche?**
- 39 brands and 46 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in pink cardigan?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 10.2% — above our launch gate.
- **When does demand for pink cardigan peak?**
- Demand peaks in Jan–Feb–Oct; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the pink cardigan niche?**
- Listings span $10.65–$34.61; the average listing price is $21.95 (sweet spot $15–$100). The average incumbent carries 5,179 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)