---
title: "Pilot Wallet — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pilot-wallet"
last_updated: "2026-08-11T16:01:24.687Z"
locale: en
meta:
description: "Niche score 40/100 · $96K/yr market · 52K searches/yr · $37.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $96K/yr market · 52K searches/yr · $37.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pilot Wallet — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **pilot wallet**
**Skip it**
Soft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 22Conversion 58Competition 35Returns 44Price range 88Avg price 95Brand share 24Review moat 63Quality gap 27
**Avg price**
**Incredible****$37.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.13–$65.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****992.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$96K**
$96K/yr · 52K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pilot wallet is a $96K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pilot wallet market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$75K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**7%**
- Flevel23% - Lyxinarhy20% - POLARE ORIGINAL18% - Meudid16% - Generic13% - MAVRIK3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
2K1KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pilot-wallet/trend)
## **Top pilot wallet search terms**
- **pilot wallet**21K/yr+0.1%4.0% conv. - **pilot document holder**19K/yr-10.4%4.3% conv. - **pilot license holder**5K/yr-1.8%3.4% conv. - **pilot document holder aviation**4K/yr-14.0%3.9% conv. - **aviation wallet**3K/yr-5.0%3.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pilot-wallet/search-terms)
## **Top pilot wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lyxinarhy Pilot Wallet Passport Holder RFID Blocking Nappa Leather Travel Wallet Stylish Travel Companion for Aviation Professionals (Black)**Lyxinarhy**$28.94**4.2★75 rev](https://www.amazon.com/dp/B0DHKZYG21) [2**Pilot Wallet Passport Holder for Travel - RFID Blocking Genuine Leather Travel Document Holder with Gift Box Passport Wallet for Pilots Men and Women**Meudid**$21.81**4.5★78 rev](https://www.amazon.com/dp/B0DJ8BV86D) [3**Flevel V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Black)**Flevel**$64.86**4.5★133 rev](https://www.amazon.com/dp/B0CF2PDWP2) [4**Pilot Wallet**Generic**$29.30**4.6★150 rev](https://www.amazon.com/dp/B0BRX76ZY2) [5**V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Brown)**Flevel**$64.09**4.5★133 rev](https://www.amazon.com/dp/B0CGZVV561)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets**Columbia**$26.22**9,767 rev4mo ago](https://www.amazon.com/dp/B00GBC693I) [**Polare Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown(YKK Zipper Version))**POLARE ORIGINAL**$45.95**95 rev1y ago](https://www.amazon.com/dp/B0F6MK5K68) [**Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Trifold Wallet for Men Travel Cover Document Organizer for Aviation Professionals**POLARE ORIGINAL**$36.62**10 rev1y ago](https://www.amazon.com/dp/B0F6LP3ZHG) [**Polare Napa Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Black with AirTag Slot)**POLARE ORIGINAL**$39.34**95 rev1y ago](https://www.amazon.com/dp/B0F5PVK75J) [**Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown with AirTag Slot)**POLARE ORIGINAL**$38.74**95 rev1y ago](https://www.amazon.com/dp/B0F1CGM9D4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets**Columbia**$26.22**4.6★**▲ 122%**](https://www.amazon.com/dp/B00GBC693I) [**Polare Napa Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Black with AirTag Slot)**POLARE ORIGINAL**$39.34**4.8★**▲ 121%**](https://www.amazon.com/dp/B0F5PVK75J) [**Polare Full Grain Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown with AirTag Slot)**POLARE ORIGINAL**$38.74**4.8★**▲ 86%**](https://www.amazon.com/dp/B0F1CGM9D4) [**Polare Leather Pilot Wallet Passport Holder RFID Blocking Tri-fold Travel Cover Document Organizer for Aviation Professionals (Dark Brown(YKK Zipper Version))**POLARE ORIGINAL**$45.95**4.8★**▲ 81%**](https://www.amazon.com/dp/B0F6MK5K68) [**Flevel V1 Real Leather Pilot document holder Pilot wallet RFID-Blocking Travel Wallet Stylish Travel Companion for Aviation Professionals (Classic Black)**Flevel**$64.86**4.5★**▲ 76%**](https://www.amazon.com/dp/B0CF2PDWP2)
**~~View all trending →~~**
## **What buyers say about pilot wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Worth the $$ Very well made”*
**Ease Of Use**14%
*“Easy to use”*
**Size-Overall**11%
*“Fit great”*
**Portability**10%
*“it is nice to have everything in one place”*
**Value For Money**9%
*“Good for the price”*
**Leather Quality**6%
*“Top quality leather”*
**Color**6%
*“Love the color”*
**Durability**6%
*“I've had this a while and definitely durable”*
**Storage Capacity**2%
*“He likes it it holds everything he needs”*
**Pockets/Compartments**1%
*“The rest of the pockets are great”*
### **What buyers complain about **
**Size-Overall**26%
*“Stuff doesnt fit”*
**Quality-Overall**18%
*“Poor quality”*
**Smell**14%
*“Wallet smells like mold or mildew”*
**Design-Overall**7%
*“Im not happy about this design flaw”*
**Value For Money**5%
*“There are cheaper alternatives”*
**Stitch/Finish/Polish**4%
*“I am afraid it will all rip the seams”*
**Durability**4%
*“Wont last long”*
### **Top return reasons **
**Size-Overall**40%
**Color**10%
**Pockets/Compartments**7%
**Advertised Vs Actual Product**6%
**Leather Quality**5%
**Quality-Overall**5%
**Weight Heavy**5%
**Thickness**3%
**Material Quality**3%
**Value For Money**2%
## **Common questions**
- **Is pilot wallet profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the pilot wallet niche?**
- 10 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in pilot wallet?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 3.5%.
- **When does demand for pilot wallet peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pilot wallet niche?**
- Listings span $10.13–$65.17; the average listing price is $37.27 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.
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