---
title: "Pilgrim Hat — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pilgrim-hat"
last_updated: "2026-08-10T14:28:38.580Z"
locale: en
meta:
description: "Niche score 31/100 · $17K/yr market · 113K searches/yr · $17.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $17K/yr market · 113K searches/yr · $17.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pilgrim Hat — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **pilgrim hat**
**Skip it**
High returns (11.8%) — this niche doesn't clear our bar today.
Market size 4Growth 23Conversion 11Competition 16Returns 1Price range 63Avg price 82Brand share 33Review moat 93Quality gap 82
**Review moat**
**Great****140.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$17.67**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.28–$28.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$17K**
$17K/yr · 113K searches
**Returns**
**Bad****11.8%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pilgrim hat is a $17K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 31/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pilgrim hat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$71K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,252**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **50%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**8%**
- gagift world41% - Nicky Bigs Novelties14% - Rubies14% - Xinsheinelry10% - Ahzemepinyo7% - TREASURE GURUS, LLC7% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 54.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pilgrim-hat/trend)
## **Top pilgrim hat search terms**
- **pilgrim hat**65K/yr-1.5%1.9% conv. - **pilgrim hats**13K/yr+9.7%1.3% conv. - **puritan hat**3K/yr-29.9%3.6% conv. - **pilgrim hat men**6K/yr+6.7%3.1% conv. - **pilgrim hats for kids**4K/yr+268.3%0.7% conv. - **pilgram hat**2K/yr-6.9%2.5% conv. - **black pilgrim hat**2K/yr-37.6%1.9% conv. - **pilgrim hats for adults**4K/yr-49.5%4.2% conv. - **pilgrim hat for kids**5K/yr-51.8%0.0% conv. - **pilgrim hats thanksgiving**7K/yr-89.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pilgrim-hat/search-terms)
## **Top pilgrim hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**gagift world White Bonnet Colonial Hat Pioneer Mob Hat Maid Cap with Adjustable Straps (White lace)**gagift world**$10.46**4.6★153 rev](https://www.amazon.com/dp/B0FQJ9KPFN) [2**Nicky Bigs Novelties Black Pilgrim Hat Puritan Hat For Men Amish Hats For Men Puritan Costume Mens Pilgrim Costume For Mens With Gold Buckle**Nicky Bigs Novelties**$28.18**4.4★294 rev](https://www.amazon.com/dp/B07GTGLK7W) [3**Rubies Pilgrim Man Hat for Adults Mens No Size Black**Rubies**$13.75**4.4★433 rev](https://www.amazon.com/dp/B001B1Q664) [4**Xinsheinelry Wool Pilgrims Hat with Classical Design for Formal Event Comfortable Breathable Costume**Xinsheinelry**$7.28**0.0★0 rev](https://www.amazon.com/dp/B0GKNY8GJG) [5**2 Pack Thanksgiving Hats Black Pilgrim Felt Hat Thanksgiving Novelty Black Costume Top Hat for Thanksgving Party Accessory**Ahzemepinyo**$19.38**3.5★9 rev](https://www.amazon.com/dp/B0DDPBHP5W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Xinsheinelry Wool Pilgrims Hat with Classical Design for Formal Event Comfortable Breathable Costume**Xinsheinelry**$7.28**0 rev5mo ago](https://www.amazon.com/dp/B0GKNY8GJG) [**gagift world White Bonnet Colonial Hat Pioneer Mob Hat Maid Cap with Adjustable Straps (White lace)**gagift world**$10.46**153 rev10mo ago](https://www.amazon.com/dp/B0FQJ9KPFN) [**Breathffy 5 Pcs Thanksgiving Couple Costume Pilgrim Costume Women Colonial Set White Bonnet Shawl Apron and Men Pilgrim Set Hat in Black Color Shawl for Halloween Cosplay Adults Dress up Accessories**Breathffy**$26.80**11 rev11mo ago](https://www.amazon.com/dp/B0FLJS3TMN) [**Chicingyou 4 Pcs Pilgrim Hat Halloween Costume Accessories Thanksgiving Felt Novelty Top Caps 64cm for Adults Halloween Party Cosplay**Chicingyou**$22.62**7 rev1y ago](https://www.amazon.com/dp/B0FBWYFSMG) [**2 Pack Thanksgiving Hats Black Pilgrim Felt Hat Thanksgiving Novelty Black Costume Top Hat for Thanksgving Party Accessory**Ahzemepinyo**$19.38**9 rev1y ago](https://www.amazon.com/dp/B0DDPBHP5W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Xinsheinelry Wool Pilgrims Hat with Classical Design for Formal Event Comfortable Breathable Costume**Xinsheinelry**$7.28**0.0★**▲ 697%**](https://www.amazon.com/dp/B0GKNY8GJG) [**YEAJOIN Fashion Classic Black Fedora Flat Hat Medium Size Wide Brim Jazz Hats Church Derby Cap for Women and Men**YEAJOIN**$17.56**4.4★**▲ 361%**](https://www.amazon.com/dp/B09HGMN6TQ) [**gagift world White Bonnet Colonial Hat Pioneer Mob Hat Maid Cap with Adjustable Straps (White lace)**gagift world**$10.46**4.6★**▲ 310%**](https://www.amazon.com/dp/B0FQJ9KPFN) [**gagift world White Bonnet Vintage Colonial Costume for Women and Girls Pioneer Bonnet Mob Hat Maid Cap with Adjustable Straps Cosplay Accessories for Halloween Thanksgiving**gagift world**$10.15**4.6★**▲ 94%**](https://www.amazon.com/dp/B0CX3SSWZN) [**Rubies Pilgrim Man Hat for Adults Mens No Size Black**Rubies**$13.75**4.4★**▼ 10%**](https://www.amazon.com/dp/B001B1Q664)
**~~View all trending →~~**
## **What buyers say about pilgrim hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“As aspected, well made”*
**Value For Money**17%
*“it's a great value for the money”*
**Size-Overall**17%
*“Great fit”*
**Shape/Style**11%
*“holds its shape”*
**Advertised Vs Actual Product**6%
*“Its exactly what I expected”*
### **Top return reasons **
**Size-Overall**73%
**Shape/Style**6%
**Width**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Material Quality**2%
**Product Condition**2%
**Value For Money**2%
**Strap/String Quality**1%
**Length**1%
## **Common questions**
- **Is pilgrim hat profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (31/100).
- **How competitive is the pilgrim hat niche?**
- 9 brands and 19 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 85% of demand.
- **When does demand for pilgrim hat peak?**
- Demand peaks in Oct–Nov; the busiest month runs 54.7× the quietest.
- **What does it cost to enter the pilgrim hat niche?**
- Listings span $7.28–$28.18; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.
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