---
title: "Pi Beta Phi — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pi-beta-phi"
last_updated: "2026-08-10T14:29:22.492Z"
locale: en
meta:
description: "Niche score 28/100 · $21K/yr market · 74K searches/yr · $21.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $21K/yr market · 74K searches/yr · $21.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pi Beta Phi — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **pi beta phi**
**Skip it**
Soft demand (-68.8% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 16Competition 18Returns 74Price range 84Avg price 92Brand share 6Review moat 70Quality gap 28
**Avg price**
**Great****$21.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.00–$57.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****703.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$21K**
$21K/yr · 74K searches
**Growth**
**Bad****-68.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pi beta phi is a $21K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Aug–Sep–Oct. Verdict: Skip it — 28/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pi beta phi market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$44K–$55K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#179,538**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Sorority Shop79% - Greekgear7% - Go Greek Chic6% - MEVECCO4% - Baydurcan2% - Desert Cactus2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -68.8% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Aug, Sep, Oct · busiest ÷ quietest = 11.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pi-beta-phi/trend)
## **Top pi beta phi search terms**
- **pi beta phi**28K/yr-59.3%0.4% conv. - **pi beta phi merch**20K/yr-71.4%0.6% conv. - **pi phi**12K/yr-71.7%0.9% conv. - **pi phi merch**15K/yr-80.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pi-beta-phi/search-terms)
## **Top pi beta phi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sorority Shop Pi Beta Phi Bracelet Glass Bead Bracelet with PBP Name Beads Greek Sorority Jewelry for Big Little Sorority Gifts**Sorority Shop**$14.90**4.8★11 rev](https://www.amazon.com/dp/B0B4DTZJ2D) [2**Sorority Shop Pi Beta Phi Fuzzy Slippers Women (Medium numeric_7)**Sorority Shop**$36.76**4.1★7 rev](https://www.amazon.com/dp/B09NQQXR7S) [3**Sorority Shop Pi Beta Phi Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash**Sorority Shop**$8.94**4.0★34 rev](https://www.amazon.com/dp/B08428LK5B) [4**Greekgear Pi Beta Phi Lettered Crewneck Medium Light Pink**Greekgear**$57.47**3.7★10 rev](https://www.amazon.com/dp/B01N64Z7EV) [5**MEVECCO Gold Angel Wings Pendant Necklace 18K Gold Filled Dainty Minimalist for Women**MEVECCO**$12.03**4.4★464 rev](https://www.amazon.com/dp/B07V1LTQGK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sorority Shop Pi Beta Phi Car Decal Sticker- Greek Letters Design Officially Licensed Pi Beta Phi Sorority Window Sticker**Sorority Shop**$8.00**10 rev2y ago](https://www.amazon.com/dp/B0D8R9LKVR) [**Sorority Shop Pi Beta Phi Bracelet Glass Bead Bracelet with PBP Name Beads Greek Sorority Jewelry for Big Little Sorority Gifts**Sorority Shop**$14.90**11 rev4y ago](https://www.amazon.com/dp/B0B4DTZJ2D) [**Sorority Shop Pi Beta Phi Fuzzy Slippers Women (Medium numeric_7)**Sorority Shop**$36.76**7 rev4y ago](https://www.amazon.com/dp/B09NQQXR7S) [**Pi Beta Phi - Sticker Sheet - Teddy Bears and Sisterhood Love Theme**Sorority Shop**$9.99**0 rev5y ago](https://www.amazon.com/dp/B0GKR1Z7TM) [**Greekgear Womens Pi Beta Phi Lettered Thigh Sweatpants Medium Sports Grey**Greekgear**$39.93**1 rev5y ago](https://www.amazon.com/dp/B08PP3M1XH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Go Greek Chic Pi Beta Phi Mom Shirt - Sorority Pocket Tee - Merch for Women (X-Large) Pink**Go Greek Chic**$28.52**5.0★**▲ 291%**](https://www.amazon.com/dp/B07DD1MG2P) [**Go Greek Chic Pi Beta Phi Mom Shirt - Sorority Pocket Tee - Merch for Women (Large) Pink**Go Greek Chic**$28.36**5.0★**▲ 236%**](https://www.amazon.com/dp/B07DD16RR4) [**Pi Beta Phi - Sticker Sheet - Teddy Bears and Sisterhood Love Theme**Sorority Shop**$9.99**0.0★**▲ 171%**](https://www.amazon.com/dp/B0GKR1Z7TM) [**Sorority Shop Pi Beta Phi Fuzzy Slippers Women (Medium numeric_7)**Sorority Shop**$36.76**4.1★**▲ 109%**](https://www.amazon.com/dp/B09NQQXR7S) [**Greekgear Pi Beta Phi Lettered Crewneck Medium Light Pink**Greekgear**$57.47**3.7★**▲ 33%**](https://www.amazon.com/dp/B01N64Z7EV)
**~~View all trending →~~**
## **What buyers say about pi beta phi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“10/10 value for money”*
**Advertised Vs Actual Product**15%
*“is exactly as advertised”*
**Color**15%
*“is still really pretty”*
**Quality-Overall**13%
*“does not look cheap at all”*
**Size-Overall**9%
*“nice dainty size”*
**Gifting Purpose**6%
*“I definitely think this would make a great gift”*
**Material Quality**6%
*“The material is fine”*
**Design-Overall**6%
*“Dainty and well designed, I definitely think this would make a great gift”*
**Rusts/Corrodes**6%
*“so cute and didnt rust”*
**Metal Quality**4%
*“Well-made, real metal, etc”*
### **What buyers complain about **
**Size-Overall**50%
*“It's so so so small”*
### **Top return reasons **
**Size-Overall**27%
**Color**18%
**Quality-Overall**14%
**Advertised Vs Actual Product**14%
**Metal Authenticity**9%
**Adhesion/Stickiness**9%
**Thickness**5%
**Value For Money**5%
## **Common questions**
- **Is pi beta phi profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 13 tracked products. 90-day search growth is -68.8%. Flapen's verdict: Skip it (28/100).
- **How competitive is the pi beta phi niche?**
- 6 brands and 8 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in pi beta phi?**
- Top complaints mined from reviews: Size-Overall. The return rate is 2.0%.
- **When does demand for pi beta phi peak?**
- Demand peaks in Feb–Aug–Sep–Oct; the busiest month runs 11.5× the quietest.
- **What does it cost to enter the pi beta phi niche?**
- Listings span $8.00–$57.47; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.
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