---
title: "Phs — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/phs"
last_updated: "2026-08-10T14:28:48.108Z"
locale: en
meta:
description: "Niche score 42/100 · $54K/yr market · 579K searches/yr · $20.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $54K/yr market · 579K searches/yr · $20.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phs — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **phs**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 14Growth 21Conversion 6Competition 96Returns 20Price range 85Avg price 89Brand share 48Review moat 48Quality gap 40
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.67–$52.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,729.12**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$54K**
$54K/yr · 579K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, phs is a $54K/yr Amazon United States market (579K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phs market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$82K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**76%**
Top 20: 92%
**Top-5 click share**
**17%**
Top 20: 40%
**Open market**
**22%**
- Ekouaer57% - SHEFOTY7% - KFUBUO5% - Serenedelicacy5% - Marvmys3% - WJing Yi Jia2%
## **Top phs search terms**
- **blue pajamas**61K/yr+4.6%0.4% conv. - **blue pjs**41K/yr+17.0%0.3% conv. - **light blue pajama set**42K/yr+3.5%0.5% conv. - **blue silk pajamas**49K/yr-8.9%0.8% conv. - **green pajama set**65K/yr-30.7%0.2% conv. - **floral pajama set**36K/yr-23.0%0.0% conv. - **phs**34K/yr+6.0%0.0% conv. - **light blue pj set**19K/yr+60.9%0.8% conv. - **skims pj set**23K/yr+10.1%0.1% conv. - **light blue pajamas**20K/yr+28.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/phs/search-terms)
## **Top phs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$5432%$1K3%$2K4%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Serenedelicacy Womens Satin Pajama Set 2-Piece Sleepwear Loungewear Button Down Short Sleeve Silky PJ Set (Medium Dusty Blue)**Serenedelicacy**$20.47**4.7★8,264 rev](https://www.amazon.com/dp/B08MTV9J19) [2**Ekouaer Pajamas for Women Set Short Sleeve Silk Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set Light Blue S**Ekouaer**$14.34**4.7★86 rev](https://www.amazon.com/dp/B0GVSWP17S) [3**KFUBUO Womens Pajamas Set 2 Piece Ruffle Pj Soft Tank Top and Shorts Sleepwear Set Bridal Pajama for Women Set Blue**KFUBUO**$22.67**4.3★1,777 rev](https://www.amazon.com/dp/B0DSG1FXXD) [4**Ekouaer Pajamas Set for Women Button Down Pjs Lounge Sets Ruffle Short Sleeve Sleepwear Cute Loungewear Light Blue Medium**Ekouaer**$23.85**4.8★179 rev](https://www.amazon.com/dp/B0G37P4XMT) [5**Marvmys Womens Pajamas Set 2 Piece Ruffle Bridal Cute Pajamas Sexy Tank Top and Shorts Bride Sleepwear Set Blue M**Marvmys**$22.32**4.4★101 rev](https://www.amazon.com/dp/B0G3KZCTJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ekouaer Pajamas for Women Set Short Sleeve Silk Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set Light Blue S**Ekouaer**$14.34**86 rev3mo ago](https://www.amazon.com/dp/B0GVSWP17S) [**Ekouaer Ladies Pajamas Sets Silk Pj for Women Set Short Sleeve Button Down Loungewear Soft 2 Piece Satin Sleepwear Royal Blue S**Ekouaer**$14.51**86 rev3mo ago](https://www.amazon.com/dp/B0GVSW7B6B) [**LEEDYA Ribbed Cami Pajamas Set 2 Piece Rib Knit Camisoles Pjs Racerback Tank Top with Shorts Lounge Sets for Women Red M**LEEDYA**$21.86**48 rev5mo ago](https://www.amazon.com/dp/B0GK8SHRHW) [**Marvmys Womens Pajamas Set 2 Piece Ruffle Bridal Cute Pajamas Sexy Tank Top and Shorts Bride Sleepwear Set Blue M**Marvmys**$22.32**101 rev7mo ago](https://www.amazon.com/dp/B0G3KZCTJ7) [**Ekouaer Pajamas Set for Women Button Down Pjs Lounge Sets Ruffle Short Sleeve Sleepwear Cute Loungewear Light Blue Medium**Ekouaer**$23.85**179 rev7mo ago](https://www.amazon.com/dp/B0G37P4XMT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ekouaer Ladies Pajamas Sets Silk Pj for Women Set Short Sleeve Button Down Loungewear Soft 2 Piece Satin Sleepwear Royal Blue S**Ekouaer**$14.51**4.7★**▲ 43%**](https://www.amazon.com/dp/B0GVSW7B6B) [**Ekouaer Pajamas for Women Set Short Sleeve Silk Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set Light Blue S**Ekouaer**$14.34**4.7★**▲ 43%**](https://www.amazon.com/dp/B0GVSWP17S) [**LEEDYA Ribbed Cami Pajamas Set 2 Piece Rib Knit Camisoles Pjs Racerback Tank Top with Shorts Lounge Sets for Women Red M**LEEDYA**$21.86**4.0★**▲ 42%**](https://www.amazon.com/dp/B0GK8SHRHW) [**Ekouaer Womens Pajama Sets Button Down Short Sleeve Top and Shorts Cute Pjs Sets Sleepwear Sky Blue**Ekouaer**$18.44**4.8★**▲ 40%**](https://www.amazon.com/dp/B0FX9TMTJM) [**Ekouaer Womens Silk Satin Pajama Sets Soft Short Sleeve Button Down Sleepwear Top and Shorts 2 Piece Pjs Lounge Set Light Blue L**Ekouaer**$18.21**4.6★**▲ 39%**](https://www.amazon.com/dp/B0CX7XP4SB)
**~~View all trending →~~**
## **What buyers say about phs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**25%
*“comfy enough to wear every evening”*
**Soft Feel**18%
*“Butter Soft”*
**Size-Overall**14%
*“Fit as expected”*
**Quality-Overall**9%
*“Amazing quality”*
**Color**5%
*“Love the color”*
**Material Quality**5%
*“Soft material”*
**Value For Money**4%
*“Good for the money”*
**Weight Light**2%
*“lightweight sleepwear solution”*
**Advertised Vs Actual Product**2%
*“Super cute looks just like the picture”*
**Gifting Purpose**2%
*“My sister in law gifted them to me for Christmas”*
### **What buyers complain about **
**Size-Overall**24%
*“Smaller than expected”*
**Quality-Overall**4%
*“Looks really cheap”*
**Color**4%
*“did not match the other sets despite being ordered in the same color. pink”*
**Material Quality**4%
*“Weird feeling to material”*
**Shrinkage Resistance**3%
*“Huge Shrinkage”*
**Comfort-Overall**3%
*“Uncomfortable”*
**Wrinkles**3%
*“Too wrinkled”*
**Thickness**2%
*“The fabric is way too thick”*
**Transparency**2%
*“Very see-through”*
**Advertised Vs Actual Product**1%
*“They dont look like the photo”*
### **Top return reasons **
**Size-Overall**52%
**Material Quality**9%
**Length**7%
**Waist Fit**6%
**Color**6%
**Thin**2%
**Quality-Overall**2%
**Transparency**2%
**Advertised Vs Actual Product**2%
**Chest Fit**1%
## **Common questions**
- **Is phs profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 173 tracked products. 16 of 45 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the phs niche?**
- 43 brands and 46 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in phs?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 6.4% — above our launch gate.
- **What does it cost to enter the phs niche?**
- Listings span $9.67–$52.41; the average listing price is $20.41 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.
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