---
title: "Pete the Cat Costume — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pete-the-cat-costume"
last_updated: "2026-08-11T18:20:06.077Z"
locale: en
meta:
description: "Niche score 40/100 · $38K/yr market · 295K searches/yr · $17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $38K/yr market · 295K searches/yr · $17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pete the Cat Costume — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **pete the cat costume**
**Skip it**
Soft demand (-84.0% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 0Conversion 9Competition 79Returns 20Price range 87Avg price 82Brand share 82Review moat 93Quality gap 30
**Review moat**
**Great****140.82**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.32–$78.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.90**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$38K**
$38K/yr · 295K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-84.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pete the cat costume is a $38K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pete the cat costume market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$179K–$224K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#5,760**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **59%**
- **Out of stock**
- **20.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**53%**
Top 20: 92%
**Top-5 click share**
**36%**
Top 20: 80%
**Open market**
**42%**
- Beautistin19% - Fun Costumes13% - JcHrmers8% - Aczyoxw7% - ComfyCamper6% - Horolam5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -84.0% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 71.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pete-the-cat-costume/trend)
## **Top pete the cat costume search terms**
- **pete the cat costume**190K/yr-85.6%3.3% conv. - **pete the cat costume adult**39K/yr-73.9%3.6% conv. - **pete the cat costume kids**34K/yr-87.4%4.2% conv. - **pete the cat accessories**4K/yr-50.4%1.3% conv. - **pete the cat adult costume**7K/yr-74.1%2.8% conv. - **pete the cat costume toddler**3K/yr-78.7%3.8% conv. - **pete the cat halloween costume**4K/yr+104.8%2.3% conv. - **pete the car costume**3K/yr-88.0%2.2% conv. - **adult pete the cat costume**3K/yr-83.4%2.4% conv. - **pet the cat costume**3K/yr-90.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pete-the-cat-costume/search-terms)
## **Top pete the cat costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Tutu Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 5-7**Beautistin**$19.90**4.7★26 rev](https://www.amazon.com/dp/B0GC6K4ZXF) [2**Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 8-10**Beautistin**$19.82**4.6★34 rev](https://www.amazon.com/dp/B0GC66PY71) [3**Aczyoxw Blue Cat Costume Set with Cat Headband and Tail Heart Button Stickers Accessories for Read Book Day Dress Up Halloween Party Cosplay**Aczyoxw**$10.99**4.7★7 rev](https://www.amazon.com/dp/B0GCM1YJ6W) [4**Fun Costumes Pete the Cat Kids Cat Costume Unisex Cute Blue Animal Halloween Outfit Small**Fun Costumes**$40.39**4.6★585 rev](https://www.amazon.com/dp/B07JK7WNV1) [5**Horolam 11 PCS Blue Cat Costume Set Blue Cat Ears Headband Tail Clip Heart Button Stickers Yellow Glasses for World Book Day Storybook Character Cosplay Halloween**Horolam**$10.27**4.4★43 rev](https://www.amazon.com/dp/B0DZSZL9FB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aczyoxw Blue Cat Costume Set with Cat Headband and Tail Heart Button Stickers Accessories for Read Book Day Dress Up Halloween Party Cosplay**Aczyoxw**$10.99**7 rev6mo ago](https://www.amazon.com/dp/B0GCM1YJ6W) [**Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Tutu Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 5-7**Beautistin**$19.90**26 rev6mo ago](https://www.amazon.com/dp/B0GC6K4ZXF) [**Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 8-10**Beautistin**$19.82**34 rev6mo ago](https://www.amazon.com/dp/B0GC66PY71) [**eygeufg 11 Pcs Cat Accessory Set Blue Headband and Tail Tutu Skirt Sunglasses & Decorative Patches for Teens(14+) & Adults Theatrical Performance & Parties**eygeufg**$14.64**6 rev6mo ago](https://www.amazon.com/dp/B0GBWRLDNH) [**QLINLEAF Blue Cat Costumes Set Cat Ears Headband Gloves Tail for Women Halloween Cosplay**QLINLEAF**$8.32**8 rev7mo ago](https://www.amazon.com/dp/B0G55PPHMP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Tutu Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 5-7**Beautistin**$19.90**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GC6K4ZXF) [**Blue Cat Costume Accessories Cat Ears Headband & Tail Buttons Print T-Shirt Yellow Glasses Arm Sleeves & Whiskers Temporary Tattoos School Book Costume for Read Across America Ages 8-10**Beautistin**$19.82**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GC66PY71) [**7 Pieces Blue Cat Costume Accessories Set Include Fluffy Kitty Ears Headband Tails Blue Tulle Tutu Skirt Stockings Yellow Glasses with 7 Felt Stickers for Story Book Day Halloween Party Cosplay**Medoore**$9.39**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0G48CYV24) [**ComfyCamper Adult Yellow 2D Colorful Buttons for Womens - Adult Women Mens T Shirt Cosplay Halloween Costumes M**ComfyCamper**$17.55**4.2★**▲ 937%**](https://www.amazon.com/dp/B0DD3KYQX6) [**11 Pcs Blue Cat Book Character Costumes for Adults with Cat Ears Beanie Glasses Sticker Bowtie Arm Sleeves and Socks for Women Book Character Cosplay Book Day Dress Up**Sibosen**$23.46**5.0★**▲ 511%**](https://www.amazon.com/dp/B0FXLP55LX)
**~~View all trending →~~**
## **What buyers say about pete the cat costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“This set was nicer quality than some of the others I viewed”*
**Size-Overall**12%
*“Fits well”*
**Color**9%
*“The colors are bright and vibrant”*
**Value For Money**8%
*“Good Value”*
**Advertised Vs Actual Product**8%
*“As expected”*
**Comfort-Overall**5%
*“Comfy and cute”*
**Ease Of Use**5%
*“easy to put on”*
**Soft Feel**4%
*“The material feels soft and comfortable, so its easy to wear for parties, Halloween, or school events”*
**Adhesion/Stickiness**4%
*“they stayed put thanks to the strong adhesive”*
**Design-Overall**4%
*“Great design”*
### **What buyers complain about **
**Size-Overall**23%
*“Tail belt is too big for my five year old”*
**Touch/Button Controls**16%
*“Buttons are stickers not pins”*
**Adhesion/Stickiness**9%
*“My only slight issue is with the headband”*
**Thickness**7%
*“Shirt was really thick though”*
**Stretchability/Expandability/Elasticity**7%
*“I worry it will stretch out or break”*
**Strength**2%
*“ear wire is not very strong to keep ears up”*
**Advertised Vs Actual Product**2%
*“The only downside is that the glasses shown in the product photos did not come with the set”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**6%
**Adhesion/Stickiness**5%
**Quality-Overall**5%
**Length**4%
**Material Quality**3%
**Color**3%
**Defective Material/Parts**3%
**Waist Fit**3%
**Value For Money**2%
## **Common questions**
- **Is pete the cat costume profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 44 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -84.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the pete the cat costume niche?**
- 32 brands and 33 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in pete the cat costume?**
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Adhesion/Stickiness. The return rate is 6.3% — above our launch gate.
- **When does demand for pete the cat costume peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 71.8× the quietest.
- **What does it cost to enter the pete the cat costume niche?**
- Listings span $8.32–$78.20; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.
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