---
title: "Trend — personal cooling device - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/personal-cooling-device/trend"
last_updated: "2026-08-11T20:25:53.705Z"
locale: en
meta:
  description: "Niche score 61/100 · $189K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $189K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — personal cooling device - Flapen"
---

# **personal cooling device**

**Worth a look**

Shows demand growing +279.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 99Conversion 20Competition 50Returns 72Price range 50Avg price 95Brand share 77Review moat 23Quality gap 78

**Growth**

**Incredible****+279.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$30.44**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.72–$175.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$189K**

$189K/yr · 396K searches

**Review moat**

**Bad****7,227.13**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend