---
title: "Personal Cooling Device — $189K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/personal-cooling-device"
last_updated: "2026-08-11T21:19:33.129Z"
locale: en
meta:
description: "Niche score 61/100 · $189K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $189K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Personal Cooling Device — $189K/yr Amazon US Niche (2026) - Flapen"
---
# **personal cooling device**
**Worth a look**
Shows demand growing +279.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 99Conversion 20Competition 50Returns 72Price range 50Avg price 95Brand share 77Review moat 23Quality gap 78
**Growth**
**Incredible****+279.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$30.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.72–$175.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$189K**
$189K/yr · 396K searches
**Review moat**
**Bad****7,227.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, personal cooling device is a $189K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personal cooling device market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$244K–$304K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#660**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**58%**
Top 20: 98%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**37%**
- Coume23% - MISSION13% - COLD FACTOR9% - Ergodyne8% - FROGG TOGGS5% - BHYTAKI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +279.3% search growth over the last 90 days.
70K50KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 31.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/personal-cooling-device/trend)
## **Top personal cooling device search terms**
- **hot weather essentials**71K/yr+281.9%0.7% conv. - **body cooling products**35K/yr+357.0%0.7% conv. - **stay cool**26K/yr+293.8%0.7% conv. - **keep cool**23K/yr+345.3%0.9% conv. - **cooling accessories for hot weather**24K/yr+288.1%0.9% conv. - **cooling clothing for extreme heat**27K/yr+216.7%1.0% conv. - **cooling clothes**22K/yr+332.5%0.9% conv. - **summer heat essentials**17K/yr+295.3%0.5% conv. - **keep cool in the heat**27K/yr+319.6%0.9% conv. - **summer cooling accessories**17K/yr+87.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/personal-cooling-device/search-terms)
## **Top personal cooling device products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$57K40%$76K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coume 6 Pack Cooling Neck Wraps Neck Cooler Ice Bandanas Scarf for Hot Weather Summer Ultra Running Walking Riding Women Men(Retro Color)**Coume**$10.50**3.9★891 rev](https://www.amazon.com/dp/B09TFGPJ1Q) [2**MISSION Cooling Hoodie Towel- Sport Hood Towel Cools when Wet UPF 50 Contours Your Head to Stay in Place- Black**MISSION**$20.80**4.4★6,765 rev](https://www.amazon.com/dp/B00BP570Z2) [3**COLD FACTOR Cooling Headband for Women and Men UPF 50+ Advanced Evaporative Comfort Instant Cooling Sweatband for Outdoor Sports Fitness Yoga Hiking Running and Workout 3 Pack (Black)**COLD FACTOR**$14.64**4.1★1,110 rev](https://www.amazon.com/dp/B0CQZ8HTC1) [4**Ergodyne Chill Its 6634 Cooling Headband Sports Headbands for Men and Women Moisture Wicking Lime**Ergodyne**$5.72**4.2★2,263 rev](https://www.amazon.com/dp/B08WR1S63G) [5**FROGG TOGGS Chilly Pad Instant Cooling Towel long lasting reusable Sports and Outdoors Neck Towel 33x13 Sky Blue**FROGG TOGGS**$10.10**4.5★15,335 rev](https://www.amazon.com/dp/B003YF7W22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10 Pack Instant Cooling Ice Packs for Outdoor Activities Summer Heat Relief - Large Disposable Cooling Patches for Neck Body Camping Hiking Sports Instant Temperature Drop**TCANG**$9.99**46 rev3mo ago](https://www.amazon.com/dp/B0GTZ7R6JG) [**PANGTIKU Cooling Vest With 24pcs Gel Ice Packs for Men Women - Cold Vest Adjustable Cool Jacket for Working Outdoor (Blue**PANGTIKU**$30.91**49 rev11mo ago](https://www.amazon.com/dp/B0FHGTWM94) [**Arctic Air Neck Chill Neck Cooling Tube Hands Free Cooling Quick Freeze Gel Wearable Body Coolers for Hot Weather Reusable Adjustable Fit 3 Pack**Arctic Air**$19.63**794 rev1y ago](https://www.amazon.com/dp/B0DXR6N9BP) [**Neck Cooling Tube Wraps Ice Ring Neck Cooler Personal Ice Pack Wrap for Hot Weather Gel Reusable Wearable Gel Cooling for Summer Heat Hot Flashes Freezer Below 64.4**XINHOME**$9.78**842 rev2y ago](https://www.amazon.com/dp/B0D2P3CGC6) [**Heelkl 2026 AI Portable Fan Rechargeable 4-Speed Strong Airflow Personal Waist Fan with up to 25H of Working Time Hands-Free Hanging Neck Fan Wearable Belt Fan for Camping Outdoor Jobsite**Heelkl**$19.22**4,315 rev2y ago](https://www.amazon.com/dp/B0CZ3QR58B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Slim-Fit Camisole for Layering and Everyday Wear Pack of 4 Black/Dark Taupe/Espresso/White Medium**Amazon Essentials**$19.48**4.5★**▲ 39%**](https://www.amazon.com/dp/B0BG7K5CM6) [**10 Pack Instant Cooling Ice Packs for Outdoor Activities Summer Heat Relief - Large Disposable Cooling Patches for Neck Body Camping Hiking Sports Instant Temperature Drop**TCANG**$9.99**3.8★**▲ 39%**](https://www.amazon.com/dp/B0GTZ7R6JG) [**PANGTIKU Cooling Vest With 24pcs Gel Ice Packs for Men Women - Cold Vest Adjustable Cool Jacket for Working Outdoor (Blue**PANGTIKU**$30.91**3.7★**▲ 37%**](https://www.amazon.com/dp/B0FHGTWM94) [**BAMBOO COOL Mens Ultra ComfortSoft Underwear Moisture Wicking & Breathable No Ride Up Boxer Briefs with Fly Multipack**BAMBOO COOL**$50.24**4.6★**▲ 35%**](https://www.amazon.com/dp/B0B3LWGP36) [**Ergodyne Chill Its 6634 Cooling Headband Sports Headbands for Men and Women Moisture Wicking Lime**Ergodyne**$5.72**4.2★**▲ 31%**](https://www.amazon.com/dp/B08WR1S63G)
**~~View all trending →~~**
## **What buyers say about personal cooling device**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Excellent product”*
**Warmth**8%
*“they are warm”*
**Value For Money**6%
*“Excellent price”*
**Comfort-Overall**6%
*“comfortable to wear”*
**Efficiency**5%
*“effective”*
**Size-Overall**5%
*“Fit perfect”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“easy to wear”*
**Charging**3%
*“charges pretty quickly”*
**Weight Light**3%
*“Easy to use and lightweight”*
### **What buyers complain about **
**Size-Overall**11%
*“They are a little tight”*
**Durability**8%
*“Break easily”*
**Functionality-Overall**8%
*“Not Effective”*
**Heating**7%
*“I often get overheated”*
**Quality-Overall**6%
*“Not as good quality as I hoped for”*
**Value For Money**6%
*“could be better for the price”*
**Color**3%
*“Dye bleeds”*
**Leak-Proof**3%
*“Water spills out”*
**Thickness**3%
*“These are paper thin and small”*
**Strength**2%
*“Not that strong”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Material Quality**7%
**Value For Money**6%
**Thin**4%
**Neck Fit**4%
**Strength**4%
**Quality-Overall**3%
**Noise Level**3%
## **Common questions**
- **Is personal cooling device profitable to sell on Amazon United States?**
- The niche generates $189K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +279.3%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the personal cooling device niche?**
- 22 brands and 53 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in personal cooling device?**
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 2.1%.
- **When does demand for personal cooling device peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 31.3× the quietest.
- **What does it cost to enter the personal cooling device niche?**
- Listings span $5.72–$175.32; the average listing price is $30.44 (sweet spot $15–$100). The average incumbent carries 7,227 reviews — the moat a new listing must climb.
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