---
title: "Pendleton Shirts for Men — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pendleton-shirts-for-men"
last_updated: "2026-08-11T18:17:36.541Z"
locale: en
meta:
description: "Niche score 54/100 · $114K/yr market · 893K searches/yr · $34.53 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $114K/yr market · 893K searches/yr · $34.53 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pendleton Shirts for Men — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **pendleton shirts for men**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Market size 27Growth 84Conversion 5Competition 95Returns 15Price range 56Avg price 95Brand share 78Review moat 37Quality gap 43
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$34.53**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+81.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$11.71–$162.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,794.16**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$114K**
$114K/yr · 893K searches
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pendleton shirts for men is a $114K/yr Amazon United States market (893K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pendleton shirts for men market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$104K–$138K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#509**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**96**
**Top-5 brand share**
**57%**
Top 20: 90%
**Top-5 click share**
**19%**
Top 20: 53%
**Open market**
**39%**
- HUK25% - 33,000ft16% - Outdoor Ventures6% - COOFANDY6% - Dubinik5% - TACVASEN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +81.8% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pendleton-shirts-for-men/trend)
## **Top pendleton shirts for men search terms**
- **poncho shirts for men**363K/yr+84.9%0.2% conv. - **poncho shirt**86K/yr+105.5%0.2% conv. - **poncho shirts**64K/yr+111.1%0.1% conv. - **poncho mens shirts**60K/yr+81.7%0.1% conv. - **poncho outdoors shirts for men**43K/yr+123.7%0.2% conv. - **kuhl mens shirt**50K/yr+33.3%0.1% conv. - **huk button down shirts for men**25K/yr+82.7%0.4% conv. - **huk t shirts for men**25K/yr+40.9%0.1% conv. - **under armour button up shirts for men**16K/yr+154.5%0.0% conv. - **mens huk**17K/yr+66.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pendleton-shirts-for-men/search-terms)
## **Top pendleton shirts for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**33 000ft Mens Long Sleeve Sun Protection Shirt UPF 50+ UV Quick Dry Cooling Fishing Shirts for Travel Safari Camping Hiking Gray Green**33,000ft**$36.91**4.4★2,983 rev](https://www.amazon.com/dp/B09LQTKM7V) [2**HUK mens Tide Point Solid Short Sleeve Shirt for Men Button Down Shirt Black Large US**HUK**$41.03**4.7★708 rev](https://www.amazon.com/dp/B0BSYDCHX7) [3**Haimont Mens UPF 50+ Short Sleeve Hiking Button Down Shirt Dark Grey XL**Haimont**$35.47**4.6★178 rev](https://www.amazon.com/dp/B0CRRFW8ZS) [4**COOFANDY Mens Linen Wedding Shirts - Short Sleeve Button Up Casual Relaxed-Fit Dark Grey**COOFANDY**$26.78**4.3★14,747 rev](https://www.amazon.com/dp/B0BV257BCZ) [5**TACVASEN Work Shirts for Men with Pockets Summer Fishing Safari Outdoor Button Down Poncho Shirt Breathable UPF50+ Light Gray XL**TACVASEN**$27.82**4.4★43 rev](https://www.amazon.com/dp/B0GHNPD5C7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TACVASEN Work Shirts for Men with Pockets Summer Fishing Safari Outdoor Button Down Poncho Shirt Breathable UPF50+ Light Gray XL**TACVASEN**$27.82**43 rev6mo ago](https://www.amazon.com/dp/B0GHNPD5C7) [**Men Button Down Shirts Hawaiian Collared Rayon Linen Feeling Poncho Dress Short Sleeve Untucked Casual Clothes Summer Vacation Beach Resort Outfits Tropical Aloha Wear Attire Hot Weather Lightweight**Yufawow**$20.52**155 rev6mo ago](https://www.amazon.com/dp/B0GH6K8J3C) [**HUK Mens Tide Point Solid Short Sleeve Shirt Button Down for Men Sea Storm X-Large**HUK**$40.14**708 rev1y ago](https://www.amazon.com/dp/B0FHMY34XD) [**Simms Brackett LS Shirt Bimini Brackett L**Simms**$86.55**5 rev1y ago](https://www.amazon.com/dp/B0DT7HXK2L) [**JEMITOP Mens Stretch Wrinkle Free Short Sleeve Texture Shirts Summer Casual Stylish Lightweight Button Down Beach Vacation Shirt Dark Grey L**JEMITOP**$17.20**1,014 rev2y ago](https://www.amazon.com/dp/B0D76R7N5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burlebo Performance Button Up - Classic Deer Camo**Burlebo**$58.51**4.7★**▲ 17%**](https://www.amazon.com/dp/B0CT9MBL1B) [**Haimont Mens UPF 50+ Short Sleeve Hiking Button Down Shirt Dark Grey XL**Haimont**$35.47**4.6★**▲ 17%**](https://www.amazon.com/dp/B0CRRFW8ZS) [**HUK Mens Tide Point Solid Short Sleeve Shirt Button Down for Men Sea Storm X-Large**HUK**$40.14**4.7★**▲ 16%**](https://www.amazon.com/dp/B0FHMY34XD) [**Kona Solid Short Sleeve Fishing Button Down Shirt for Men**HUK**$40.36**4.6★**▲ 16%**](https://www.amazon.com/dp/B0BSYGDVG2) [**Men Button Down Shirts Hawaiian Collared Rayon Linen Feeling Poncho Dress Short Sleeve Untucked Casual Clothes Summer Vacation Beach Resort Outfits Tropical Aloha Wear Attire Hot Weather Lightweight**Yufawow**$20.52**4.6★**▲ 16%**](https://www.amazon.com/dp/B0GH6K8J3C)
**~~View all trending →~~**
## **What buyers say about pendleton shirts for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fit was accurate”*
**Quality-Overall**11%
*“Quality shirt”*
**Comfort-Overall**8%
*“Quality and comfort”*
**Material Quality**8%
*“Excellent material”*
**Color**5%
*“Color is so pretty”*
**Shape/Style**4%
*“It gives a stylish”*
**Weight Light**4%
*“Nice fitting lightweight shirt”*
**Soft Feel**4%
*“Material is soft and comfortable”*
**Advertised Vs Actual Product**4%
*“Exactly as pictured”*
**Value For Money**4%
*“Great value”*
### **What buyers complain about **
**Size-Overall**25%
*“Fits small”*
**Quality-Overall**7%
*“cheap quality”*
**Material Quality**6%
*“not the best material-”*
**Color**3%
*“the wrong color was shipped”*
**Thickness**3%
*“It is thick and scratchy”*
**Wrinkles**3%
*“Arrived full of wrinkles”*
**Advertised Vs Actual Product**2%
*“not the same as pictured”*
**Sleeve Fit**2%
*“wish they made it in a short sleeve”*
**Value For Money**2%
*“Cheap”*
**Durability**2%
*“Only had them for two weeks”*
### **Top return reasons **
**Size-Overall**46%
**Material Quality**7%
**Chest Fit**7%
**Length**7%
**Color**6%
**Sleeve Fit**4%
**Shoulder Fit**3%
**Advertised Vs Actual Product**3%
**Waist Fit**3%
**Shape/Style**2%
## **Common questions**
- **Is pendleton shirts for men profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 105 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is +81.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the pendleton shirts for men niche?**
- 38 brands and 96 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in pendleton shirts for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 7.9% — above our launch gate.
- **When does demand for pendleton shirts for men peak?**
- Demand peaks in Jun–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the pendleton shirts for men niche?**
- Listings span $11.71–$162.37; the average listing price is $34.53 (sweet spot $15–$100). The average incumbent carries 2,794 reviews — the moat a new listing must climb.
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