---
title: "Pea Coat — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pea-coat"
last_updated: "2026-08-10T00:36:46.809Z"
locale: en
meta:
description: "Niche score 36/100 · $0/yr market · 353K searches/yr · $80.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $0/yr market · 353K searches/yr · $80.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pea Coat — $0/yr Amazon US Niche (2026) - Flapen"
---
# **pea coat**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 95Returns 0Price range 30Avg price 82Brand share 91Review moat 38Quality gap 52
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$80.70**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,733.18**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$19.47–$287.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 353K searches
**Growth**
**Bad****-78.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****15.3%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pea coat is a $0/yr Amazon United States market (353K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pea coat market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$61K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#369**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **80%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**67 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**44%**
Top 20: 73%
**Top-5 click share**
**19%**
Top 20: 42%
**Open market**
**54%**
- Legendary Whitetails24% - Cole Haan6% - DOCKERS5% - Nautica5% - chouyatou4% - Amazon Essentials3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -78.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pea-coat/trend)
## **Top pea coat search terms**
- **wool jacket men**106K/yr-72.7%0.1% conv. - **mens wool jacket**69K/yr-81.7%0.0% conv. - **mens car coat**41K/yr-79.0%0.1% conv. - **car coat men**18K/yr-76.5%0.1% conv. - **navy peacoat men**6K/yr-36.9%0.1% conv. - **men wool jacket**11K/yr-75.9%0.2% conv. - **mens wool jackets and coats**7K/yr-68.5%0.0% conv. - **wool jackets for men**11K/yr-79.9%0.0% conv. - **mens wool jackets**8K/yr-74.3%0.0% conv. - **navy pea coats for men**16K/yr-89.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pea-coat/search-terms)
## **Top pea coat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$04%$06%$08%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Legendary Whitetails Mens Wool Blend Jacket Insulated Berber Lined Coat Foggy Ridge XX-Large**Legendary Whitetails**$82.75**4.6★3,427 rev](https://www.amazon.com/dp/B08P3XQTZJ) [2**Legendary Whitetails Mens Wool Blend Jacket Insulated Berber Lined Coat Charcoal Heather Large**Legendary Whitetails**$106.85**4.6★3,427 rev](https://www.amazon.com/dp/B0FBZ88GTM) [3**Legendary Whitetails Mens Wool Blend Jacket Insulated Berber Lined Coat Buffalo Plaid Large**Legendary Whitetails**$101.26**4.6★3,427 rev](https://www.amazon.com/dp/B00C2XVOTY) [4**CHARTOU Mens Thermal Single Breasted Wool Blend Coat Business Peacoat with Detachable Zipper (Large Grey)**CHARTOU**$58.02**4.2★600 rev](https://www.amazon.com/dp/B09BJKMP6N) [5**Cole Haan Signature Mens Wool Plush Car Coat camel Large**Cole Haan**$89.52**4.4★675 rev](https://www.amazon.com/dp/B01LZ32YRG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NM-Fashions Mens Peacoat Winter Wool Jacket Double Breasted Wool Coat Navy - Classic Warm Mens Navy Peacoat Wool Outerwear Black Large**NM-Fashions**$115.23**1 rev7mo ago](https://www.amazon.com/dp/B0G6FN943D) [**Members Only Mens Winter Outwear Wool Iconic Racer Jacket Coat | Flannel Wool Jacket Men | Wool Lined Jacket Men - (Green Large)**Members Only**$128.00**2 rev8mo ago](https://www.amazon.com/dp/B0G2RY5YSM) [**Alpine Swiss Orson Mens Wool Blend Car Coat Tailored Long Topcoat for Men Single Breasted Overcoat Winter Jacket BLK 2XL**Alpine Swiss**$53.73**20 rev12mo ago](https://www.amazon.com/dp/B0FHNDVTMS) [**Legendary Whitetails Mens Wool Blend Jacket Insulated Berber Lined Coat Charcoal Heather Large**Legendary Whitetails**$106.85**3,427 rev1y ago](https://www.amazon.com/dp/B0FBZ88GTM) [**Calvin Klein Mens Outerwear Jacket Dark Charcoal Large**Calvin Klein**$78.86**60 rev1y ago](https://www.amazon.com/dp/B0DFQMJ3K3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Legendary Whitetails Mens Wool Blend Jacket Insulated Berber Lined Coat Charcoal Heather Large**Legendary Whitetails**$106.85**4.6★**▲ 367%**](https://www.amazon.com/dp/B0FBZ88GTM) [**NM-Fashions Mens Peacoat Winter Wool Jacket Double Breasted Wool Coat Navy - Classic Warm Mens Navy Peacoat Wool Outerwear Black Large**NM-Fashions**$115.23**5.0★**▲ 347%**](https://www.amazon.com/dp/B0G6FN943D) [**Legendary Whitetails Mens Wool Blend Jacket Insulated Berber Lined Coat Eerie Night Plaid X-Large**Legendary Whitetails**$88.90**4.6★**▲ 327%**](https://www.amazon.com/dp/B09SBS1HTX) [**Members Only Mens Winter Outwear Wool Iconic Racer Jacket Coat | Flannel Wool Jacket Men | Wool Lined Jacket Men - (Green Large)**Members Only**$128.00**5.0★**▲ 309%**](https://www.amazon.com/dp/B0G2RY5YSM) [**Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium**Columbia**$34.82**4.7★**▲ 257%**](https://www.amazon.com/dp/B0076R6L58)
**~~View all trending →~~**
## **What buyers say about pea coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“The size is right on the money”*
**Quality-Overall**16%
*“Overall, very happy with the quality and fit of this coat”*
**Warmth**14%
*“It keeps you warm”*
**Value For Money**5%
*“good value”*
**Comfort-Overall**5%
*“Very comfortable”*
**Shape/Style**4%
*“the style is spot on”*
**Weight Light**3%
*“good for a light weight coat”*
**Pockets/Compartments**3%
*“so many convenient pockets”*
**Material Quality**3%
*“The material quality of this coat is quite good”*
**Gifting Purpose**2%
*“A favorite gift”*
### **What buyers complain about **
**Size-Overall**14%
*“Not a good fit”*
**Quality-Overall**8%
*“Looks cheap”*
**Material Quality**7%
*“cheap fabric”*
**Value For Money**6%
*“it's price gouged waaaayyyy overpriced”*
**Sleeve Fit**4%
*“Sleeves too long”*
**Stitch/Finish/Polish**3%
*“the patch on the elbow came un sewn”*
**Color**3%
*“Unless you have the coat in the right lighting, it will look black, not navy; it's that dark”*
**Thickness**3%
*“Thick”*
**Arm Fit**3%
*“The item came with some bad stitching on the right arm”*
**Weight Light**2%
*“Lighter than expected”*
### **Top return reasons **
**Size-Overall**47%
**Sleeve Fit**8%
**Chest Fit**6%
**Material Quality**6%
**Shoulder Fit**5%
**Color**4%
**Length**4%
**Advertised Vs Actual Product**3%
**Waist Fit**3%
**Quality-Overall**2%
## **Common questions**
- **Is pea coat profitable to sell on Amazon United States?**
- The niche generates $0/yr across 141 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -78.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the pea coat niche?**
- 67 brands and 91 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in pea coat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 15.3% — above our launch gate.
- **When does demand for pea coat peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 19.2× the quietest.
- **What does it cost to enter the pea coat niche?**
- Listings span $19.47–$287.63; the average listing price is $80.70 (sweet spot $15–$100). The average incumbent carries 2,733 reviews — the moat a new listing must climb.
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