---
title: "Payday 2 Mask — $4K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/payday-2-mask"
last_updated: "2026-08-11T18:17:52.505Z"
locale: en
meta:
description: "Niche score 41/100 · $4K/yr market · 57K searches/yr · $40.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $4K/yr market · 57K searches/yr · $40.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Payday 2 Mask — $4K/yr Amazon US Niche (2026) - Flapen"
---
# **payday 2 mask**
**Skip it**
A small market ($4K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 55Conversion 2Competition 17Returns 52Price range 80Avg price 95Brand share 34Review moat 93Quality gap 77
**Avg price**
**Incredible****$40.57**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****140.85**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.87–$115.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+28.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$4K**
$4K/yr · 57K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, payday 2 mask is a $4K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **payday 2 mask market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$10K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#2,175**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **23%**
- **Out of stock**
- **37.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **—flat
**Sellers**
**17**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**12%**
- Masfrida27% - Devon's Home20% - King Ma17% - Gaya Entertainment13% - SENQFUN6% - XMKJCHA4% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/payday-2-mask/trend)
## **Top payday 2 mask search terms**
- **payday mask**30K/yr+29.2%0.2% conv. - **payday masks**12K/yr+3.8%0.0% conv. - **payday 2 mask**10K/yr+30.3%0.2% conv. - **dallas mask**2K/yr+147.0%0.0% conv. - **payday 3 mask**661/yr+102.8%0.7% conv. - **payday costume**2K/yr+17.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/payday-2-mask/search-terms)
## **Top payday 2 mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$37220%$74330%$1K40%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)**Masfrida**$13.25**4.3★338 rev](https://www.amazon.com/dp/B0BQHT5K66) [2**Devons Home Payday 2 Mask Cosplay Mask Halloween Masquerade Party Theme Game Character Props (Dallas)**Devon's Home**$39.00**4.3★25 rev](https://www.amazon.com/dp/B0C6LJF5N7) [3**King Ma Payday2 Unisex Cosplay Mask Halloween Costumes**King Ma**$28.99**3.2★17 rev](https://www.amazon.com/dp/B01MF4U7X7) [4**Gaya Entertainment GE2162 Payday 2 Face Mask Chains**Gaya Entertainment**$115.08**4.5★164 rev](https://www.amazon.com/dp/B00QTOYG1A) [5**SENQFUN Payday2 Mas k - Game Character Cosplay Mask for Halloween Unisex Resin Mask for Costume Parties Masquerade (dallas)**SENQFUN**$29.52**4.0★1 rev](https://www.amazon.com/dp/B0FN3VDS6M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QWC Resin Clown Mask for Halloween Scary Halloween Mask Dallas/Wolf/Chains/Hoxton Theme Game Cosplay Mask (Wolf)**QWC**$36.04**0 rev10mo ago](https://www.amazon.com/dp/B0FQJS3W9V) [**SENQFUN Payday2 Mas k - Game Character Cosplay Mask for Halloween Unisex Resin Mask for Costume Parties Masquerade (dallas)**SENQFUN**$29.52**1 rev10mo ago](https://www.amazon.com/dp/B0FN3VDS6M) [**XMKJCHA Payday2 Mask Dallas/Wolf/Chains Airsoft Full Face Paintball Mask Theme Game Cosplay Mask(Payday 2 Airsoft Mask)**XMKJCHA**$65.62**0 rev1y ago](https://www.amazon.com/dp/B0DDCPGML9) [**Gmasking 2018 Exclusive Latex Cartoon Rooster Head Mask Adult Halloween Chicken Costume**Gmasking**$31.68**201 rev2y ago](https://www.amazon.com/dp/B07GZQLNRV) [**DPI Merchandise Payday 2 Sydney Face Mask**DPI Merchandise**$42.75**0 rev2y ago](https://www.amazon.com/dp/B0CCM8DCPT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XMKJCHA Payday2 Mask Dallas/Wolf/Chains Airsoft Full Face Paintball Mask Theme Game Cosplay Mask(Payday 2 Airsoft Mask)**XMKJCHA**$65.62**0.0★**▲ 231%**](https://www.amazon.com/dp/B0DDCPGML9) [**ROCKBROS Ski Mask for Men Summer Cooling Balaclava Face Mask Neck Gaiter Breathable Motorcycle Cycling Black**ROCKBROS**$9.87**4.6★**▲ 228%**](https://www.amazon.com/dp/B09R1RKRDR) [**Ghost Mask Skull Full Face Mask for War Game Outdoor Sport**Wandamaga**$14.30**4.4★**▲ 227%**](https://www.amazon.com/dp/B0BW8GXJVK) [**Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)**Masfrida**$13.25**4.3★**▲ 219%**](https://www.amazon.com/dp/B0BQHT5K66) [**SENQFUN Payday2 Mas k - Game Character Cosplay Mask for Halloween Unisex Resin Mask for Costume Parties Masquerade (dallas)**SENQFUN**$29.52**4.0★**▲ 204%**](https://www.amazon.com/dp/B0FN3VDS6M)
**~~View all trending →~~**
## **What buyers say about payday 2 mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great product”*
**Value For Money**13%
*“Super affordable”*
**Material Quality**13%
*“The material is nice, breathable, and thin”*
**Comfort-Overall**13%
*“Comfortable”*
**Size-Overall**8%
*“Great all around mask fits very good looks amazing”*
**Soft Feel**8%
*“very soft works great for wearing under motorcycle helmet I would definitely buy the same mask again and again and I would absolutely recommend it to everyone needing one as well”*
### **What buyers complain about **
**Size-Overall**25%
*“however I don't feel like it fits my face properly or as tightly as I would want”*
**Breathability**25%
*“breathing was my a problem”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**14%
**Quality-Overall**6%
**Material Quality**6%
**Pain Relief-Overall**3%
**Durability**3%
**Length**3%
**Breathability**3%
**Strap/String Quality**3%
**Thin**3%
## **Common questions**
- **Is payday 2 mask profitable to sell on Amazon United States?**
- The niche generates $4K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the payday 2 mask niche?**
- 12 brands and 17 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in payday 2 mask?**
- Top complaints mined from reviews: Size-Overall, Breathability. The return rate is 2.9%.
- **When does demand for payday 2 mask peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the payday 2 mask niche?**
- Listings span $9.87–$115.08; the average listing price is $40.57 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.
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