---
title: "Paw Patrol Underwear 3t — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-underwear-3t"
last_updated: "2026-08-11T18:21:12.854Z"
locale: en
meta:
description: "Niche score 33/100 · $16K/yr market · 91K searches/yr · $26.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $16K/yr market · 91K searches/yr · $26.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Underwear 3t — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol underwear 3t**
**Skip it**
Soft demand (-56.0% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 8Competition 90Returns 47Price range 86Avg price 95Brand share 6Review moat 35Quality gap 20
**Avg price**
**Incredible****$26.61**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$11.62–$41.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,012.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$16K**
$16K/yr · 91K searches
**Growth**
**Bad****-56.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol underwear 3t is a $16K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol underwear 3t market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$33K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,507**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **41%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 59%
**Open market**
**2%**
- Paw Patrol58% - Nickelodeon34% - Get Trend2% - Amazon Essentials2% - LUV HER1% - Tstars1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -56.0% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-underwear-3t/trend)
## **Top paw patrol underwear 3t search terms**
- **paw patrol jacket**27K/yr-44.7%0.4% conv. - **paw patrol sweatshirt**26K/yr-65.1%0.4% conv. - **paw patrol hoodie**18K/yr-49.9%0.6% conv. - **paw patrol sweater**9K/yr-58.7%1.0% conv. - **paw patrol jacket 4t**5K/yr-69.5%1.5% conv. - **paw patrol coat**5K/yr-65.9%0.0% conv. - **paw patrol jacket for boys**2K/yr-69.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-underwear-3t/search-terms)
## **Top paw patrol underwear 3t products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3114%$6226%$9338%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paw Patrol boys Character Costume Hoodie Hooded Sweatshirt Ryder Multi 4T US**Paw Patrol**$26.64**4.8★5,573 rev](https://www.amazon.com/dp/B01N7VMDTR) [2**Paw Patrol boys Paw Patrol Character Big Face Zip-up movie and tv fan hoodies Chase Navy 4T US**Nickelodeon**$23.21**4.8★14,083 rev](https://www.amazon.com/dp/B00XD6AP9E) [3**Nickelodeon Paw Patrol Toddler Boys Graphic Quarter-Zip Pullover Hoodie Navy Heather Grey 4T**Nickelodeon**$22.33**4.6★5,820 rev](https://www.amazon.com/dp/B07FMLKZG4) [4**Paw Patrol Toddler Boys Ryder Costume Hoodie Multi 5T**Paw Patrol**$26.59**4.8★5,573 rev](https://www.amazon.com/dp/B01N25QEHD) [5**Paw Patrol Little Boys Paw Patrol Marshall Toddler Costume Hoodie Red 5T**Paw Patrol**$20.81**4.8★5,573 rev](https://www.amazon.com/dp/B00XD6AIQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paw Patrol Jacket Marshall Rubble And Chase Boys Jacket Cotton Bomber Jackets For Kids Blue 8**Paw Patrol**$34.31**37 rev9mo ago](https://www.amazon.com/dp/B0FS1VS1ZM) [**Get Trend Paw Patrol Rain Suit for Kids Toddlers Fleece Lined Waterproof Fishing Coveralls Rain Gear Gifts for Boys Girls (3-4 Years Blue Paw Patrol)**Get Trend**$32.91**56 rev1y ago](https://www.amazon.com/dp/B0D3PTMP86) [**Paw Patrol Chase Marshall Toddler Boys Fleece Zip Up Hoodie Blue/Red 5T**Paw Patrol**$26.76**53 rev2y ago](https://www.amazon.com/dp/B0D62KR1RC) [**Paw Patrol Chase Marshall Rubble Toddler Boys Varsity Zip Up Bomber Jacket Navy Blue 4T**Paw Patrol**$38.13**78 rev2y ago](https://www.amazon.com/dp/B0D7FDMZXR) [**Amazon Essentials Toddler Boys Fleece Full-Zip Hoodie Sweatshirt with Lined Hood for Kids Charcoal Heather Gray 4T**Amazon Essentials**$12.43**10,800 rev4y ago](https://www.amazon.com/dp/B08WK3XQTP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Toddler Boys Fleece Full-Zip Hoodie Sweatshirt with Lined Hood for Kids Charcoal Heather Gray 4T**Amazon Essentials**$12.43**4.6★**▲ 220%**](https://www.amazon.com/dp/B08WK3XQTP) [**Get Trend Paw Patrol Rain Suit for Kids Toddlers Fleece Lined Waterproof Fishing Coveralls Rain Gear Gifts for Boys Girls (3-4 Years Blue Paw Patrol)**Get Trend**$32.91**4.4★**▲ 200%**](https://www.amazon.com/dp/B0D3PTMP86) [**Nickelodeon Boys 2 Pack Paw Patrol Pullover Hoodie and Jogger Pant Set Blue 6**Paw Patrol**$26.02**4.7★**▲ 172%**](https://www.amazon.com/dp/B06XD1SRP4) [**Nickelodeon Toddler Boys Paw Patrol Character Big Face Zip-Up Hoodies Rubble Yellow 4T**Nickelodeon**$20.64**4.8★**▲ 169%**](https://www.amazon.com/dp/B073ZWD8NJ) [**Paw Patrol Little Boys Paw Patrol Marshall Toddler Costume Hoodie Red 5T**Paw Patrol**$20.81**4.8★**▲ 168%**](https://www.amazon.com/dp/B00XD6AIQY)
**~~View all trending →~~**
## **What buyers say about paw patrol underwear 3t**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fits my 2 year old perfect”*
**Quality-Overall**20%
*“Good quality hoodie”*
**Gifting Purpose**17%
*“A perfect gift”*
**Color**5%
*“The colors were bright and vibrant”*
**Advertised Vs Actual Product**4%
*“Just as described”*
**Washability**4%
*“Be washed and look great again”*
**Weight Light**4%
*“not too heavy feeling”*
**Material Quality**3%
*“Light material beautiful colors”*
**Shrinkage Resistance**3%
*“Did not shrink after being washed”*
**Value For Money**3%
*“great price”*
### **What buyers complain about **
**Size-Overall**47%
*“Bit too small”*
**Quality-Overall**13%
*“Very cheap”*
**Material Quality**8%
*“Cheap material”*
**Durability**4%
*“I do not recommend buying this hoodie if you want it to last”*
**Product Condition**3%
*“Also looks worn”*
**Value For Money**3%
*“It feels so cheap for $30”*
**Ease Of Cleaning**3%
*“it's white so hard to keep clean -”*
**Stitch/Finish/Polish**2%
*“the seam was unraveling”*
**Thickness**2%
*“thin”*
**Machine Wash Suitability**2%
*“it's really cute however the first wash the red bled all over the white parts of the hoodie”*
### **Top return reasons **
**Size-Overall**67%
**Length**5%
**Material Quality**4%
**Sleeve Fit**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Color**2%
**Zipper Quality**2%
**Chest Fit**1%
**Waist Fit**1%
## **Common questions**
- **Is paw patrol underwear 3t profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 75 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -56.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the paw patrol underwear 3t niche?**
- 9 brands and 17 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in paw patrol underwear 3t?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.3%.
- **When does demand for paw patrol underwear 3t peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.9× the quietest.
- **What does it cost to enter the paw patrol underwear 3t niche?**
- Listings span $11.62–$41.18; the average listing price is $26.61 (sweet spot $15–$100). The average incumbent carries 3,013 reviews — the moat a new listing must climb.
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