---
title: "Paw Patrol Umbrella — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-umbrella"
last_updated: "2026-08-05T22:34:34.317Z"
locale: en
meta:
description: "Niche score 36/100 · $30K/yr market · 47K searches/yr · $18.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $30K/yr market · 47K searches/yr · $18.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Umbrella — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol umbrella**
**Skip it**
Soft demand (-42.5% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 4Conversion 44Competition 53Returns 79Price range 72Avg price 83Brand share 17Review moat 33Quality gap 25
**Avg price**
**Great****$18.38**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.85–$30.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,176.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$30K**
$30K/yr · 47K searches
**Growth**
**Bad****-42.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol umbrella is a $30K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–May–Nov. Verdict: Skip it — 36/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol umbrella market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$46K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#96**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 98%
**Open market**
**4%**
- ABG Accessories39% - Nickelodeon36% - Paw Patrol7% - Nintendo6% - LUV HER6% - Stephen Joseph3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.5% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Nov · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-umbrella/trend)
## **Top paw patrol umbrella search terms**
- **paw patrol umbrella**18K/yr-23.1%4.5% conv. - **toddler boy umbrella**11K/yr-53.1%1.5% conv. - **paw patrol umbrella for boys**9K/yr-42.3%4.4% conv. - **paw patrol umbrella for girls**5K/yr-48.9%5.6% conv. - **toddler umbrellas for boys 2-4**3K/yr-81.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-umbrella/search-terms)
## **Top paw patrol umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nickelodeon Kids Umbrella Paw Patrol Toddler and Little Boy Rain Wear for ages 3-6 Light Blue**ABG Accessories**$16.37**4.6★6,507 rev](https://www.amazon.com/dp/B07N8R74VV) [2**Nickelodeon Girl Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Umbrella And Slicker Light Pink MEDIUM AGE 4-5 US**Nickelodeon**$24.99**4.6★3,318 rev](https://www.amazon.com/dp/B089T3FF1X) [3**Nickelodeon Girls Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Slicker And Umbrella Dark Pink LARGE AGE 6-7 US**Nickelodeon**$19.47**4.6★3,318 rev](https://www.amazon.com/dp/B089MG4N7F) [4**Nickelodeon Baby Girls Kids Slicker Paw Patrol Toddler Little Rain Wear Set For Ages 2-7 And Umbrella Dark Pink MEDIUM AGE 4-5 US**Nickelodeon**$18.63**4.6★3,318 rev](https://www.amazon.com/dp/B089MFFZ9D) [5**ABG Accessories boys Kids Clear for Rain boys transparent With an Easy Grip Handle Dome Windproof Bubble Umbrella Nickelodeon Paw Patrol Age 3-10 US**ABG Accessories**$19.98**4.6★803 rev](https://www.amazon.com/dp/B09G96TCBM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.96**708 rev1y ago](https://www.amazon.com/dp/B0DH8FC2KZ) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.51**708 rev1y ago](https://www.amazon.com/dp/B0DH8GZ1JC) [**Paw Patrol Stick Umbrella for Kids Clear Dome Lightweight Kids Umbrella Travel Accessories - Kids Gifts (Blue)**Paw Patrol**$9.16**105 rev2y ago](https://www.amazon.com/dp/B0CQPGR4DP) [**Paw Patrol Stick Umbrella for Kids Clear Dome Lightweight Kids Umbrella Travel Accessories - Kids Gifts (Pink)**Paw Patrol**$8.85**105 rev2y ago](https://www.amazon.com/dp/B0CQQWGCZ2) [**Kids Folding Umbrella Auto Open/Close Anti-rebound Safe Design UV Resistant Automatic Children Travel Umbrellas 8 Rib Reinforced Canopy 360 Reflective Strip Lightweight Cute Umbrella for Girls & Boys**decalsweet**$16.20**490 rev2y ago](https://www.amazon.com/dp/B0D3HNGV6C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paw Patrol Boys Chase Raincoat Size 5 Blue**Paw Patrol**$30.72**4.5★**▲ 281%**](https://www.amazon.com/dp/B07MTLM8C7) [**Nickelodeon Girls Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Slicker And Umbrella Dark Pink LARGE AGE 6-7 US**Nickelodeon**$19.47**4.6★**▲ 205%**](https://www.amazon.com/dp/B089MG4N7F) [**Paw Patrol Graphic T-Shirts (4 Pack) Rubble Chase Marshall Rocky Character Outfit Toddlers Birthday Boys 7 R/B/Y/G SS**Nickelodeon**$30.89**4.7★**▲ 192%**](https://www.amazon.com/dp/B0CMXY4S2L) [**Nintendo Kids Umbrella And Slicker Super Mario Boys Rain Wear Set For Ages 4-7**Nintendo**$17.27**4.6★**▲ 189%**](https://www.amazon.com/dp/B089VR66Y6) [**Nickelodeon Girl Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Umbrella And Slicker Light Pink MEDIUM AGE 4-5 US**Nickelodeon**$24.99**4.6★**▲ 99%**](https://www.amazon.com/dp/B089T3FF1X)
**~~View all trending →~~**
## **What buyers say about paw patrol umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**23%
*“Great Gift”*
**Quality-Overall**16%
*“The headband and jewelry is great quality”*
**Size-Overall**14%
*“Perfect size for a toddler”*
**Color**8%
*“The color is vibrant”*
**Strength**6%
*“Well made and sturdy”*
**Ease Of Use**5%
*“easy to use”*
**Design-Overall**4%
*“The design is so cute”*
**Durability**4%
*“Effective and durable”*
**Value For Money**4%
*“seem well made for the price”*
**Weather Proof**3%
*“A total lifesaver for rainy days with a toddler”*
### **What buyers complain about **
**Size-Overall**25%
*“A little bigger than expected”*
**Durability**25%
*“It stopped working after one time used”*
**Strength**12%
*“may not be sturdy enough for a child that wrestles vigorously around lol”*
**Quality-Overall**8%
*“Extremely cheap”*
**Value For Money**5%
*“Not worth the money”*
**Hard Feel**3%
*“its hard even for me to close”*
**Weight Heavy**3%
*“Heavy”*
**Functionality-Overall**2%
*“We try to open today the open mechanics doesn't work 😕.it's doesn't hold”*
**Stitch/Finish/Polish**2%
*“the seam was unraveling”*
**Transparency**2%
*“u can just about see through it”*
### **Top return reasons **
**Size-Overall**48%
**Defective Material/Parts**12%
**Value For Money**7%
**Material Quality**4%
**Weight Heavy**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Handle Quality**3%
**Smell**2%
## **Common questions**
- **Is paw patrol umbrella profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 22 tracked products. 90-day search growth is -42.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the paw patrol umbrella niche?**
- 9 brands and 17 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in paw patrol umbrella?**
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 1.8%.
- **When does demand for paw patrol umbrella peak?**
- Demand peaks in Mar–May–Nov; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the paw patrol umbrella niche?**
- Listings span $8.85–$30.89; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 3,176 reviews — the moat a new listing must climb.
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