---
title: "Paw Patrol Swimsuit Boys — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-swimsuit-boys"
last_updated: "2026-08-05T22:56:45.552Z"
locale: en
meta:
description: "Niche score 49/100 · $31K/yr market · 94K searches/yr · $22.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $31K/yr market · 94K searches/yr · $22.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Swimsuit Boys — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol swimsuit boys**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 55Conversion 19Competition 96Returns 75Price range 86Avg price 93Brand share 3Review moat 84Quality gap 22
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.61–$47.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****326.38**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+28.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$31K**
$31K/yr · 94K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol swimsuit boys is a $31K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol swimsuit boys market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$28K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#469**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**17%**
Top 20: 42%
**Open market**
**1%**
- Paw Patrol57% - Nickelodeon26% - Get Trend11% - Josmo3% - LUV HER1% - Crocs1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.
4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-swimsuit-boys/trend)
## **Top paw patrol swimsuit boys search terms**
- **paw patrol swimsuit boys**28K/yr+18.0%1.1% conv. - **paw patrol swimsuit girls**21K/yr+53.7%0.8% conv. - **paw patrol bathing suit**15K/yr+35.3%0.9% conv. - **paw patrol swim trunks**9K/yr+41.8%0.8% conv. - **paw patrol swimsuit**10K/yr+9.0%0.8% conv. - **paw patrol bathing suit girls**8K/yr+31.0%1.7% conv. - **paw patrol bathing suit boys**4K/yr-22.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-swimsuit-boys/search-terms)
## **Top paw patrol swimsuit boys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6154%$1K6%$2K8%$2K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paw Patrol Toddler Boys Raglan Rash Guard and Swim Trunks Outfit Set UPF 50+ Navy Blue 4T**Paw Patrol**$29.34**4.9★106 rev](https://www.amazon.com/dp/B0FRJBVJY2) [2**Paw Patrol Toddler Girls One Piece Bathing Suit Pink 3T**Paw Patrol**$20.34**4.8★370 rev](https://www.amazon.com/dp/B09VYCZ2N8) [3**Nickelodeon Paw Patrol Toddler Boys Allover Print Raglan Short Sleeve Bathing Suit Set Royal Blue Red 4T**Nickelodeon**$26.43**4.8★496 rev](https://www.amazon.com/dp/B08PC7GVVJ) [4**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 2T Marshall Red/Black**Nickelodeon**$21.04**4.6★612 rev](https://www.amazon.com/dp/B0CRCPCP5G) [5**Nickelodeon Girls Paw Patrol Bucket Hat - Skye and Everest Protective Sun Hat Size Age 4-7 Paw Patrol Pink**Nickelodeon**$10.80**4.6★908 rev](https://www.amazon.com/dp/B09WJJTXVM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paw Patrol Water Shoes for Toddlers - Marshall Clogs for Kids - True Sizing Durable Lightweight & Breathable Design Featuring Marshall from Blue Size 9/10 Toddler**Paw Patrol**$22.85**18 rev5mo ago](https://www.amazon.com/dp/B0GL9L319N) [**Paw Patrol Nickelodeon Skye Girls UPF 50+ Rash Guard Shirt and Bikini Bottom Two Piece Swimsuit Set for Toddler and Big Kids Purple**Paw Patrol**$28.54**13 rev6mo ago](https://www.amazon.com/dp/B0G7LZFQJK) [**Paw Patrol Boys UPF 50+ Rash Guard and Swim Trunks Shorts Swimwear Set Swimsuit for Toddler and Big Kids Yellow**Paw Patrol**$28.87**10 rev6mo ago](https://www.amazon.com/dp/B0G6GBW7C4) [**Paw Patrol Boys UPF 50+ Rash Guard and Swim Trunks Shorts Swimwear Set Swimsuit for Toddler and Big Kids Yellow**Paw Patrol**$28.82**10 rev6mo ago](https://www.amazon.com/dp/B0G6FZQQZK) [**Paw Patrol Nickelodeon Skye Girls UPF 50+ Bathing Suit Tankini and Bikini Bottom Swimsuit Set for Toddler and Big Kids Pink/Blue**Paw Patrol**$25.35**14 rev7mo ago](https://www.amazon.com/dp/B0G5ZW243L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 2T Red White and Blue Stripes**Nickelodeon**$21.62**4.6★**▲ 24%**](https://www.amazon.com/dp/B098BJ3HNN) [**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 2T Chase Yellow/Navy**Nickelodeon**$17.93**4.6★**▲ 22%**](https://www.amazon.com/dp/B0CRD53H2C) [**Nickelodeon Paw Patrol TMNT Boys Rash Guard Set UPF 50 Swim Shirts & Trunks Size 2T Marshall Red/Black**Nickelodeon**$21.04**4.6★**▲ 19%**](https://www.amazon.com/dp/B0CRCPCP5G) [**Nickelodeon Paw Patrol Toddler Boys Rash Guard and Swim Trunks UPF 50+ Outfit Set White/Blue/Red 4T**Nickelodeon**$21.61**4.8★**▲ 18%**](https://www.amazon.com/dp/B0FY7FKMJF) [**Paw Patrol Boys UPF 50+ Rash Guard and Swim Trunks Shorts Swimwear Set Swimsuit for Toddler and Big Kids Yellow**Paw Patrol**$28.82**4.5★**▲ 18%**](https://www.amazon.com/dp/B0G6FZQQZK)
**~~View all trending →~~**
## **What buyers say about paw patrol swimsuit boys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“The fit is true to size and they're easy to slip on and off, which is a big deal when you're wrangling a toddler”*
**Quality-Overall**15%
*“Great quality, true to size”*
**Gifting Purpose**8%
*“Awesome gift”*
**Color**7%
*“Bright Colors”*
**Comfort-Overall**6%
*“Size and Comfort”*
**Value For Money**5%
*“Worth the money”*
**Soft Feel**3%
*“The material feels soft yet sturdy”*
**Material Quality**2%
*“The material is durable”*
**Design-Overall**2%
*“The design is great with the Marshall graphics being bright and recognizable”*
**Washability**2%
*“dries quickly”*
### **What buyers complain about **
**Size-Overall**34%
*“Does not fit”*
**Advertised Vs Actual Product**4%
*“I am knocking off stars because its a misleading description about the drawstring”*
**Brightness/Shine/Glow**4%
*“Wry pretty the down side is that the glitter comes off very badly some thing that is not good”*
**Hip Fit**4%
*“Super bummed, this swimsuit goes very high on hip for a 3 year old. little inappropriate”*
**Thin**3%
*“Very thin”*
**Strap/String Quality**2%
*“In general, I liked the bathing suit, I'm just not a big fan of the frills on the straps on this one”*
**Quality-Overall**2%
*“Not good quality”*
**Durability**1%
*“The headband ear piece was broken with in a few days”*
**Stitch/Finish/Polish**1%
*“the seam was unraveling”*
**Drying Time**1%
*“low heat dry they still shrunk up even more”*
### **Top return reasons **
**Size-Overall**61%
**Feet Fit**12%
**Length**8%
**Waist Fit**3%
**Chest Fit**3%
**Advertised Vs Actual Product**3%
**Width**2%
**Hip Fit**1%
**Value For Money**1%
**Strap/String Quality**1%
## **Common questions**
- **Is paw patrol swimsuit boys profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 112 tracked products. 1 of 45 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the paw patrol swimsuit boys niche?**
- 8 brands and 24 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in paw patrol swimsuit boys?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Brightness/Shine/Glow. The return rate is 2.0%.
- **When does demand for paw patrol swimsuit boys peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 8.6× the quietest.
- **What does it cost to enter the paw patrol swimsuit boys niche?**
- Listings span $10.61–$47.60; the average listing price is $22.03 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.
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