---
title: "Paw Patrol Shirt — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-shirt"
last_updated: "2026-08-11T19:27:06.112Z"
locale: en
meta:
description: "Niche score 41/100 · $132K/yr market · 583K searches/yr · $21.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $132K/yr market · 583K searches/yr · $21.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Shirt — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol shirt**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 12Conversion 13Competition 96Returns 60Price range 80Avg price 91Brand share 2Review moat 57Quality gap 18
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.38**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.95–$44.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,239.37**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$132K**
$132K/yr · 583K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol shirt is a $132K/yr Amazon United States market (583K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol shirt market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$171K–$214K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,063**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **76%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**7 **—flat
**Sellers**
**30**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**16%**
Top 20: 39%
**Open market**
**0%**
- Paw Patrol42% - Nickelodeon39% - Tstars16% - Crocs1% - Josmo1% - LUV HER1% - Open — no brand owns it (1 brand, 0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.
40K30KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-shirt/trend)
## **Top paw patrol shirt search terms**
- **paw patrol shirt**102K/yr-16.6%1.0% conv. - **paw patrol clothes**114K/yr-38.5%0.4% conv. - **paw patrol clothes for boys**63K/yr-30.9%0.7% conv. - **paw patrol shirts for boys**45K/yr-24.6%1.5% conv. - **paw patrol outfit for boys**38K/yr-25.9%0.7% conv. - **paw patrol outfit**30K/yr-13.7%0.4% conv. - **paw patrol toddler clothes**26K/yr-33.5%0.7% conv. - **paw patrol shirts**24K/yr-15.1%0.6% conv. - **paw patrol boys clothes**20K/yr-25.2%0.5% conv. - **paw patrol t shirt**9K/yr+17.4%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-shirt/search-terms)
## **Top paw patrol shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$3K3%$4K4%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nickelodeon baby boys Paw Patrol T-shirt 3-pack novelty infant and toddler shirts Black/Royal/Light Blue 4T US**Nickelodeon**$18.28**4.7★2,811 rev](https://www.amazon.com/dp/B00R7CKS56) [2**PAW Patrol Boys Toddler Small but Tough Cape T-Shirt with Short Sleeve Blue 4T**Nickelodeon**$12.30**4.8★1,540 rev](https://www.amazon.com/dp/B00O91VD84) [3**Paw Patrol Baby Boys Group Short Sleeve T-Shirt Movie and tv Fan t Shirts Navy Heather 4T US**Paw Patrol**$11.71**4.6★1,572 rev](https://www.amazon.com/dp/B016P9TYEC) [4**Paw Patrol Boys 3 Pack T-Shirt Set | Kids Rubble Chase & Marshall Complete Tee Bundle | Blue Green & White Top Collection**Paw Patrol**$23.69**4.5★377 rev](https://www.amazon.com/dp/B0BTDPBVGM) [5**Nickelodeon baby boys Paw Patrol T-shirt 3-pack novelty infant and toddler shirts Black/Royal/Light Blue 5T US**Nickelodeon**$17.55**4.7★2,811 rev](https://www.amazon.com/dp/B00R7CKWKW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nickelodeon Boys Paw Patrol 6-Piece Snug-Fit Cotton Pajamas Set Brave Pups 4**Nickelodeon**$29.30**1,024 rev2mo ago](https://www.amazon.com/dp/B0958LXHXD) [**Paw Patrol Chase Marshall Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler and Big Kids**Paw Patrol**$19.22**25 rev5mo ago](https://www.amazon.com/dp/B0GKQ1JJXD) [**Paw Patrol Boys French Terry Short Sleeve T-Shirt and Short Set for Toddler and Big Kids**Paw Patrol**$25.92**13 rev6mo ago](https://www.amazon.com/dp/B0GF3KMPR7) [**Paw Patrol Boys French Terry Short Sleeve T-Shirt and Short Set for Toddler and Big Kids**Paw Patrol**$26.14**13 rev6mo ago](https://www.amazon.com/dp/B0GF41854Q) [**Nickelodeon Toddler Boys Graphic Tees 2-Pack Paw Patrol T Shirts for Boys**Nickelodeon**$17.81**175 rev1y ago](https://www.amazon.com/dp/B0F84CH42C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nickelodeon Toddler Boys Graphic Tees 2-Pack Paw Patrol T Shirts for Boys**Nickelodeon**$17.81**4.6★**▲ 74%**](https://www.amazon.com/dp/B0F84CH42C) [**Paw Patrol Boys 3 Pack T-Shirt Set | Kids Rubble Chase & Marshall Complete Tee Bundle | Blue Green & White Top Collection**Paw Patrol**$25.40**4.5★**▲ 73%**](https://www.amazon.com/dp/B0BTDNF1CZ) [**Paw Patrol Boys French Terry Short Sleeve T-Shirt and Short Set for Toddler and Big Kids**Paw Patrol**$26.14**5.0★**▲ 63%**](https://www.amazon.com/dp/B0GF41854Q) [**Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 3T Black**Tstars**$19.58**4.8★**▲ 55%**](https://www.amazon.com/dp/B08JCN391Z) [**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black**Tstars**$19.51**4.8★**▲ 53%**](https://www.amazon.com/dp/B08JCG4R74)
**~~View all trending →~~**
## **What buyers say about paw patrol shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Size fit as described”*
**Quality-Overall**20%
*“Decent quality”*
**Gifting Purpose**11%
*“Cute gift”*
**Soft Feel**6%
*“Cute and soft”*
**Color**5%
*“Great color of pink”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Comfort-Overall**4%
*“Comfortable”*
**Value For Money**4%
*“Worth the money”*
**Material Quality**3%
*“The material is soft and lightweight, which makes them comfortable for bedtime without feeling too heavy or stiff”*
**Durability**3%
*“holds up well”*
### **What buyers complain about **
**Size-Overall**35%
*“Bigger than expected”*
**Quality-Overall**8%
*“overpriced, cheap quality, useless contents”*
**Print Quality**5%
*“Blurry Print”*
**Value For Money**4%
*“overpriced”*
**Material Quality**4%
*“Cheap material”*
**Shrinkage Resistance**4%
*“Shrunk right away”*
**Functionality-Overall**3%
*“The compass and whistle dont actually work”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Hard Feel**2%
*“not very soft, my 3-1/2 yo granddaughter daughter says it's scratchy and not soft”*
**Color**2%
*“Much darker color than pictured”*
### **Top return reasons **
**Size-Overall**63%
**Length**7%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Feet Fit**3%
**Quality-Overall**3%
**Chest Fit**2%
**Value For Money**2%
**Print Quality**2%
**Sleeve Fit**2%
## **Common questions**
- **Is paw patrol shirt profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 161 tracked products. 8 of 26 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the paw patrol shirt niche?**
- 7 brands and 30 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in paw patrol shirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.6%.
- **When does demand for paw patrol shirt peak?**
- Demand peaks in Oct–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the paw patrol shirt niche?**
- Listings span $7.95–$44.96; the average listing price is $21.38 (sweet spot $15–$100). The average incumbent carries 1,239 reviews — the moat a new listing must climb.
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