---
title: "Paw Patrol Birthday Shirt — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-birthday-shirt"
last_updated: "2026-08-05T22:20:53.652Z"
locale: en
meta:
description: "Niche score 36/100 · $44K/yr market · 137K searches/yr · $19.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $44K/yr market · 137K searches/yr · $19.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Birthday Shirt — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol birthday shirt**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 13Conversion 21Competition 87Returns 43Price range 75Avg price 85Brand share 0Review moat 58Quality gap 18
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.23–$26.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,163.73**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 137K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol birthday shirt is a $44K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol birthday shirt market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$57K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,203**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**3 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 68%
**Open market**
**0%**
- Tstars80% - Paw Patrol15% - Nickelodeon6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-birthday-shirt/trend)
## **Top paw patrol birthday shirt search terms**
- **paw patrol birthday shirt**80K/yr-23.5%1.2% conv. - **paw patrol birthday shirt 3**13K/yr-21.3%1.2% conv. - **paw patrol 3rd birthday shirt**12K/yr-33.9%1.3% conv. - **paw patrol birthday shirt 4**9K/yr-13.9%1.6% conv. - **paw patrol 4th birthday shirt**9K/yr-14.6%2.1% conv. - **paw patrol birthday shirt 2**5K/yr-35.3%1.2% conv. - **paw patrol birthday shirt 5**6K/yr-41.3%1.8% conv. - **paw patrol 5th birthday shirt**4K/yr-36.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/paw-patrol-birthday-shirt/search-terms)
## **Top paw patrol birthday shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Navy**Tstars**$19.91**4.8★1,298 rev](https://www.amazon.com/dp/B08JC5C97T) [2**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black**Tstars**$19.51**4.8★1,646 rev](https://www.amazon.com/dp/B08JCG4R74) [3**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Red**Tstars**$19.50**4.8★1,646 rev](https://www.amazon.com/dp/B08JCRQM18) [4**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 3T Navy**Tstars**$19.62**4.8★1,646 rev](https://www.amazon.com/dp/B08JCQZY48) [5**Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 2T Black**Tstars**$19.94**4.8★742 rev](https://www.amazon.com/dp/B08JCKN9KQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skye Paw Patrol 4th Birthday Shirt for 4 Year Old Girls - Pup-Themed Party Toddler T-Shirt 3T Light Pink**Tstars**$17.16**936 rev8mo ago](https://www.amazon.com/dp/B0FXVCP4P6) [**Skye Paw Patrol 4th Birthday Shirt for 4 Year Old Girls - Pup-Themed Party Toddler T-Shirt 5T Light Pink**Tstars**$17.46**936 rev8mo ago](https://www.amazon.com/dp/B0FXV8V22N) [**Paw Patrol 5 Chase Shirt Gifts for Five Years Old 5th Birthday Theme Party Toddler Kids T-Shirt 5T Navy**Tstars**$19.25**1,298 rev1y ago](https://www.amazon.com/dp/B0FCXZ8L9L) [**Paw Patrol Nickelodeon Birthday Girls Short Sleeve T-Shirt for Toddlers and Big Kids Pink**Paw Patrol**$15.27**52 rev1y ago](https://www.amazon.com/dp/B0DTZ7FZ3H) [**Paw Patrol Nickelodeon Birthday Boys Short Sleeve T-Shirt for Toddler and Big Kids Beige**Paw Patrol**$11.23**36 rev1y ago](https://www.amazon.com/dp/B0DTZ3YJL8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chase Paw Patrol 2nd Birthday Shirt for Boys - Toddler Party T-Shirt Gift for 2 Year Old 3T Gray**Tstars**$19.46**4.8★**▲ 67%**](https://www.amazon.com/dp/B08JCJP9NH) [**Skye Paw Patrol 4th Birthday Shirt for 4 Year Old Girls - Pup-Themed Party Toddler T-Shirt 3T Light Pink**Tstars**$17.16**4.8★**▲ 55%**](https://www.amazon.com/dp/B0FXVCP4P6) [**Chase 4th Birthday Shirt for Boys - Toddler Paw Patrol Party Outfit - T-Shirt Gift for 4 Year Old 4T Red**Tstars**$19.93**4.8★**▲ 46%**](https://www.amazon.com/dp/B08JCS92WT) [**Nickelodeon baby boys Paw Patrol T-shirt 3-pack novelty infant and toddler shirts Black/Royal/Light Blue 5T US**Nickelodeon**$17.55**4.7★**▲ 39%**](https://www.amazon.com/dp/B00R7CKWKW) [**Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Red**Tstars**$19.50**4.8★**▲ 38%**](https://www.amazon.com/dp/B08JCRQM18)
**~~View all trending →~~**
## **What buyers say about paw patrol birthday shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“My granddaughter lovers it true to size”*
**Quality-Overall**26%
*“Great quality and made for cute birthday pics”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Color**6%
*“The color is true to its image”*
**Gifting Purpose**6%
*“Great birthday gift”*
**Print Quality**4%
*“supper comfortable and the print its clear”*
**Soft Feel**3%
*“soft”*
**Material Quality**3%
*“great material”*
**Value For Money**3%
*“Good bang for your buck”*
**Design-Overall**2%
*“Design was even prettier than pictured on ad”*
### **What buyers complain about **
**Size-Overall**40%
*“wrong sizing”*
**Thickness**12%
*“Material feels a little thicker”*
**Quality-Overall**10%
*“Shirt not good quality”*
**Print Quality**8%
*“The print is not good”*
**Value For Money**4%
*“Looks like they spent $1 on the shirt”*
**Design-Overall**4%
*“Although the size of the shirt was perfect, the design in the front was lacking color and quality”*
**Material Quality**3%
*“The material isn't that good”*
**Color**3%
*“faded to a pinkish color in some areas”*
### **Top return reasons **
**Size-Overall**60%
**Length**12%
**Chest Fit**5%
**Sleeve Fit**4%
**Advertised Vs Actual Product**3%
**Print Quality**3%
**Color**2%
**Value For Money**2%
**Neck Fit**2%
**Material Quality**1%
## **Common questions**
- **Is paw patrol birthday shirt profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 52 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the paw patrol birthday shirt niche?**
- 3 brands and 8 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paw patrol birthday shirt?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.5%.
- **When does demand for paw patrol birthday shirt peak?**
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the paw patrol birthday shirt niche?**
- Listings span $11.23–$26.64; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 1,164 reviews — the moat a new listing must climb.
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