---
title: "Paul Frank — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/paul-frank"
last_updated: "2026-08-11T18:18:20.029Z"
locale: en
meta:
description: "Niche score 47/100 · $25K/yr market · 425K searches/yr · $21.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $25K/yr market · 425K searches/yr · $21.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paul Frank — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **paul frank**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 6Growth 40Conversion 3Competition 78Returns 19Price range 86Avg price 91Brand share 38Review moat 89Quality gap 93
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$21.38**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****212.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.94–$67.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Growth**
**Okay****+12.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$25K**
$25K/yr · 425K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, paul frank is a $25K/yr Amazon United States market (425K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paul frank market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$43K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#9,790**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **58%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**15%**
- Fifth Sun49% - Paul Frank19% - OANTGM8% - Tyadorw3% - MANGMAO3% - Aelfric Eden3% - Open — no brand owns it (15 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — +12.0% search growth over the last 90 days.
13K8KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/paul-frank/trend)
## **Top paul frank search terms**
- **paul frank**269K/yr+4.1%0.1% conv. - **paul frank shirt**113K/yr+33.2%0.4% conv. - **paul frank shirt y2k**15K/yr+17.7%0.1% conv. - **paul frank pajamas**13K/yr-11.8%0.1% conv. - **paul frank sweatpants**5K/yr+16.2%0.1% conv. - **paul frank monkey**5K/yr+19.4%0.2% conv. - **paul frank baby tee**6K/yr-7.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/paul-frank/search-terms)
## **Top paul frank products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7366%$1K9%$2K12%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paul Frank Julius Big Face T-Shirt**Paul Frank**$21.39**4.3★88 rev](https://www.amazon.com/dp/B09QRJ8KGB) [2**Vintage Alt Graphic Tees Y2k Grunge Polo Shirts Teen Girls Women Whimsy Twee 2000s Short Sleeve Collared Tops**OANTGM**$14.59**3.8★35 rev](https://www.amazon.com/dp/B0G6ZRC1RF) [3**Paul Frank Paul Frank Julius Head Girls Short Sleeve Tee Shirt**Fifth Sun**$18.28**3.0★25 rev](https://www.amazon.com/dp/B0B2TWB4CS) [4**Paul Frank Paul Frank Julius Head - 4 Girls Short Sleeve Tee Shirt**Fifth Sun**$18.06**3.8★41 rev](https://www.amazon.com/dp/B0B2TTB3TB) [5**Girls Paul Frank Distressed I Heart Julius T-Shirt - Light Pink - X Large**Fifth Sun**$16.60**4.1★11 rev](https://www.amazon.com/dp/B0CQ5HKM1W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Girls Paul Frank Distressed I Heart Julius T-Shirt - Light Pink - X Large**Fifth Sun**$16.60**11 rev1w ago](https://www.amazon.com/dp/B0CQ5HKM1W) [**Womens Y2K Sweet Japanese Kawaii Pastel Stripe Print Henley T Shirt Cute V Neck Soft Aesthetic Casual Fitted Baby Tee (Pastel Striped Medium)**XNEFIII**$16.99**9 rev4mo ago](https://www.amazon.com/dp/B0GSFWN3TC) [**Vintage Alt Graphic Tees Y2k Grunge Polo Shirts Teen Girls Women Whimsy Twee 2000s Short Sleeve Collared Tops**OANTGM**$14.59**35 rev7mo ago](https://www.amazon.com/dp/B0G6ZRC1RF) [**Y2k Aesthetic Cute Tee Vintage Street Women Graphic Kawaii Clothes Cutecore Slim Fit Crop Tops Camisole (Small White)**Cute Clad**$14.97**59 rev11mo ago](https://www.amazon.com/dp/B0FMXRLQ44) [**Punk Goth Guitar Graphic Spaghetti Strap Tops Cute Y2K Summer Sleeveless Shirts Fairy Grunge Tank Crop Tees Clothes (Red Small)**Tyadorw**$15.82**36 rev11mo ago](https://www.amazon.com/dp/B0FLDB3SQ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Womens Y2K Sweet Japanese Kawaii Pastel Stripe Print Henley T Shirt Cute V Neck Soft Aesthetic Casual Fitted Baby Tee (Pastel Striped Medium)**XNEFIII**$16.99**2.8★**▲ 130%**](https://www.amazon.com/dp/B0GSFWN3TC) [**Paul Frank Paul Frank Julius Head Girls Short Sleeve Tee Shirt**Fifth Sun**$18.28**3.0★**▲ 122%**](https://www.amazon.com/dp/B0B2TWB4CS) [**Vintage Alt Graphic Tees Y2k Grunge Polo Shirts Teen Girls Women Whimsy Twee 2000s Short Sleeve Collared Tops**OANTGM**$14.59**3.8★**▲ 119%**](https://www.amazon.com/dp/B0G6ZRC1RF) [**Aelfric Eden Dachshund Off The Shoulder Tshirts Womens Oversized Graphic Tees Short Sleeve Summer Cute T Shirts Y2K Tops Gray Medium**Aelfric Eden**$31.63**4.0★**▲ 109%**](https://www.amazon.com/dp/B0FH4ZGK57) [**SOLY HUX Womens Y2K Lace Cami Sleeveless Striped Spaghetti Strap Camisole Gothic Babydoll Tops Black Striped Medium**SOLY HUX**$17.91**4.3★**▲ 91%**](https://www.amazon.com/dp/B0D4LSRDYD)
**~~View all trending →~~**
## **What buyers say about paul frank**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Sizing seemed accurate”*
**Quality-Overall**17%
*“Quality shirt”*
**Soft Feel**8%
*“Soft and cozy”*
**Durability**7%
*“It is durable”*
**Comfort-Overall**7%
*“Beautiful and comfy”*
**Color**4%
*“The colors are accurate, though”*
**Shape/Style**4%
*“These are so stylish”*
**Value For Money**4%
*“Great value for the money”*
**Advertised Vs Actual Product**4%
*“looks exactly like the pictures”*
**Design-Overall**3%
*“Cute Design”*
### **What buyers complain about **
**Size-Overall**40%
*“Runs big”*
**Chest Fit**6%
*“I will say beware to bigger chest girlies”*
**Material Quality**5%
*“Cheap material”*
**Advertised Vs Actual Product**5%
*“not as advertised”*
**Thickness**4%
*“they just are thick”*
**Quality-Overall**4%
*“Poor quality control”*
**Color**3%
*“also I didnt think the pink would be so bright its more color than shown in the picture”*
**Sleeve Fit**3%
*“One sleeve is way longer than the other”*
**Value For Money**3%
*“Not worth it at all”*
**Length**2%
*“The shirt was longer than expected”*
### **Top return reasons **
**Size-Overall**63%
**Shape/Style**6%
**Advertised Vs Actual Product**4%
**Length**4%
**Chest Fit**4%
**Quality-Overall**4%
**Material Quality**3%
**Value For Money**2%
**Width**2%
**Color**1%
## **Common questions**
- **Is paul frank profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 48 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the paul frank niche?**
- 21 brands and 28 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in paul frank?**
- Top complaints mined from reviews: Size-Overall, Chest Fit, Material Quality. The return rate is 6.7% — above our launch gate.
- **What does it cost to enter the paul frank niche?**
- Listings span $7.94–$67.93; the average listing price is $21.38 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.
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