---
title: "Patagonia Jacket — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/patagonia-jacket"
last_updated: "2026-08-06T10:05:27.647Z"
locale: en
meta:
description: "Niche score 32/100 · $110K/yr market · 716K searches/yr · $64.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $110K/yr market · 716K searches/yr · $64.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Patagonia Jacket — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **patagonia jacket**
**Skip it**
Soft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 3Competition 94Returns 0Price range 47Avg price 88Brand share 16Review moat 23Quality gap 38
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$64.04**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$11.92–$191.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$110K**
$110K/yr · 716K searches
**Review moat**
**Bad****6,766.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-59.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****14.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, patagonia jacket is a $110K/yr Amazon United States market (716K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patagonia jacket market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$96K–$128K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#563**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **60%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**131**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 44%
**Open market**
**5%**
- Columbia51% - The North Face26% - 33,000ft10% - Amazon Essentials4% - Outdoor Ventures3% - Billabong2% - Open — no brand owns it (7 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -59.8% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/patagonia-jacket/trend)
## **Top patagonia jacket search terms**
- **north face fleece jacket womens**81K/yr-54.5%0.4% conv. - **columbia fleece women**63K/yr-59.7%0.1% conv. - **columbia puffer jacket women**75K/yr-69.1%0.2% conv. - **columbia hoodie women**35K/yr-41.9%0.1% conv. - **columbia sweatshirt women**32K/yr-36.0%0.1% conv. - **columbia omni heat jacket women**66K/yr-78.2%0.1% conv. - **columbia sweater**29K/yr-36.8%0.1% conv. - **columbia benton springs fleece jacket women**15K/yr-6.2%0.5% conv. - **campera north face women**9K/yr-20.3%0.0% conv. - **chompas columbia para mujer**15K/yr-9.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/patagonia-jacket/search-terms)
## **Top patagonia jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$7K8%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Womens Benton Springs Full Zip Fleece Jacket Cirrus Grey Heather Medium**Columbia**$35.15**4.6★54,712 rev](https://www.amazon.com/dp/B076VTDB7B) [2**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large**The North Face**$77.19**4.7★704 rev](https://www.amazon.com/dp/B0CMRNDRG4) [3**Columbia Womens Benton Springs Full Zip Fleece Charcoal Heather Medium**Columbia**$37.64**4.6★54,712 rev](https://www.amazon.com/dp/B003NX8C7E) [4**33 000ft Womens Softshell Jacket Fleece Lined Warm Jacket Light Hooded Windproof Coat for Outdoor Hiking**33,000ft**$51.87**4.7★3,609 rev](https://www.amazon.com/dp/B09H354777) [5**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets White Dune Medium**The North Face**$76.26**4.7★704 rev](https://www.amazon.com/dp/B0CMR6GZ5S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Womens Sunrise Basin Fleece Pullover Hoodie Vintage Blue Medium**Columbia**$23.68**1 rev1y ago](https://www.amazon.com/dp/B0DK4MR397) [**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets Smoked Pearl X-Large**The North Face**$80.10**704 rev1y ago](https://www.amazon.com/dp/B0DSQ784RL) [**The North Face Womens Cedar Trail Grid Fleece Jacket - Soft Fleece Zip Up Jacket Secure Zip Pockets Stretch Fabric TNF Black X-Large**The North Face**$90.94**44 rev1y ago](https://www.amazon.com/dp/B0DR66WRWX) [**The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric TNF Black Medium**The North Face**$87.55**51 rev1y ago](https://www.amazon.com/dp/B0DR67KYB1) [**Columbia Womens Heavenly Hooded Puffer Jacket Black Medium**Columbia**$103.92**2,492 rev2y ago](https://www.amazon.com/dp/B0CLR1RTZW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) Aqua Blue Large**Amazon Essentials**$11.92**4.4★**▲ 163%**](https://www.amazon.com/dp/B0869BG845) [**Columbia Womens Peak To Park II Insulated Hooded Jacket Tradewinds Grey Gunmetal X-Large**Columbia**$81.70**4.6★**▲ 144%**](https://www.amazon.com/dp/B09KMCSCNP) [**Barnesmith Columbia University Lions Adult Unisex Hooded Sweatshirt Classic Light Blue XX-Large**Barnesmith**$37.21**4.6★**▲ 134%**](https://www.amazon.com/dp/B0CM9KV9FL) [**The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric TNF Black Medium**The North Face**$87.55**4.4★**▲ 83%**](https://www.amazon.com/dp/B0DR67KYB1) [**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets Smoked Pearl X-Large**The North Face**$80.10**4.7★**▲ 81%**](https://www.amazon.com/dp/B0DSQ784RL)
**~~View all trending →~~**
## **What buyers say about patagonia jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**21%
*“Cute and warm”*
**Size-Overall**18%
*“Overall, it has a flattering fit,”*
**Quality-Overall**9%
*“Great product and exactly as I expected”*
**Soft Feel**5%
*“The material is soft”*
**Comfort-Overall**5%
*“They are extremely comfortable”*
**Weight Light**4%
*“A perfect weight”*
**Value For Money**4%
*“good value”*
**Color**4%
*“Color is really pretty”*
**Weather Proof**4%
*“wind resistant”*
**Water Resistance**2%
*“water proof I have 2 myself”*
### **What buyers complain about **
**Size-Overall**25%
*“runs tight”*
**Color**9%
*“Color is different”*
**Zipper Quality**6%
*“Zipper falls off”*
**Product Condition**5%
*“honestly looks used”*
**Quality-Overall**3%
*“quality issue”*
**Sleeve Fit**2%
*“if I had went up a size the sleeves wouldve been too long”*
**Shape/Style**2%
*“a bit square shaped on me”*
**Length**2%
*“It also is shorter than Id like”*
**Value For Money**2%
*“That said, I do think the price feels a bit high for what youre actually getting material-wise”*
**Arm Fit**2%
*“arms tight”*
### **Top return reasons **
**Size-Overall**53%
**Chest Fit**7%
**Color**5%
**Sleeve Fit**5%
**Material Quality**3%
**Waist Fit**3%
**Shoulder Fit**3%
**Length**3%
**Hip Fit**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is patagonia jacket profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 131 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -59.8%. Flapen's verdict: Skip it (32/100).
- **How competitive is the patagonia jacket niche?**
- 13 brands and 131 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in patagonia jacket?**
- Top complaints mined from reviews: Size-Overall, Color, Zipper Quality. The return rate is 14.0% — above our launch gate.
- **When does demand for patagonia jacket peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the patagonia jacket niche?**
- Listings span $11.92–$191.48; the average listing price is $64.04 (sweet spot $15–$100). The average incumbent carries 6,767 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)