---
title: "Patagonia Beanie — $317K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/patagonia-beanie"
last_updated: "2026-08-05T22:49:31.536Z"
locale: en
meta:
description: "Niche score 42/100 · $317K/yr market · 837K searches/yr · $32.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $317K/yr market · 837K searches/yr · $32.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Patagonia Beanie — $317K/yr Amazon US Niche (2026) - Flapen"
---
# **patagonia beanie**
**Skip it**
Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 0Conversion 14Competition 96Returns 44Price range 94Avg price 95Brand share 7Review moat 25Quality gap 32
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$32.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.29–$53.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$317K**
$317K/yr · 837K searches
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,552.62**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-50.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, patagonia beanie is a $317K/yr Amazon United States market (837K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patagonia beanie market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$327K–$409K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#2,118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**87**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 52%
**Open market**
**2%**
- The North Face94% - Carhartt1% - MISSION1% - Sunday Afternoons1% - Columbia1% - Sprints1% - Open — no brand owns it (5 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.
100K60KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/patagonia-beanie/trend)
## **Top patagonia beanie search terms**
- **north face hat**172K/yr-14.4%0.9% conv. - **the north face hat**52K/yr-15.6%0.7% conv. - **north face beanie**225K/yr-87.1%0.7% conv. - **north face hats for men**51K/yr-35.3%0.8% conv. - **north face bucket hat**16K/yr+133.3%1.0% conv. - **northface hat**28K/yr-20.6%1.4% conv. - **north face sun hat**9K/yr+135.6%0.9% conv. - **northface hat for men**26K/yr-36.1%0.9% conv. - **north face hats**22K/yr-34.9%0.6% conv. - **north face hats for women**33K/yr-57.9%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/patagonia-beanie/search-terms)
## **Top patagonia beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$13K6%$19K8%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The North Face Class V Brimmer - Lightweight Summer Bucket Hat for Men & Women UPF 40+ Protection Chin Strap TNF Black-NPF Large/X-Large**The North Face**$37.13**4.7★52 rev](https://www.amazon.com/dp/B0D4F7FZW6) [2**The North Face Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap TNF Black One Size**The North Face**$30.04**4.6★2,557 rev](https://www.amazon.com/dp/B09KP1K87V) [3**The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Burnt Umber One Size**The North Face**$28.16**4.8★2,615 rev](https://www.amazon.com/dp/B0DSGGTS53) [4**The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Slate Moss One Size**The North Face**$29.32**4.8★2,615 rev](https://www.amazon.com/dp/B0F2BH84LF) [5**The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size**The North Face**$29.00**4.8★2,615 rev](https://www.amazon.com/dp/B0F2C72VBP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Slate Moss One Size**The North Face**$29.32**2,615 rev1y ago](https://www.amazon.com/dp/B0F2BH84LF) [**The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size**The North Face**$29.00**2,615 rev1y ago](https://www.amazon.com/dp/B0F2C72VBP) [**The North Face Class V Camp Hat - Moisture Wicking Ball Cap for Men & Women Breathable Mesh Underbrim & Side Panels Cedar/TNF Black One Size**The North Face**$33.69**238 rev1y ago](https://www.amazon.com/dp/B0F9791K45) [**The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Burnt Umber One Size**The North Face**$28.16**2,615 rev1y ago](https://www.amazon.com/dp/B0DSGGTS53) [**The North Face TNF Logo Box Cuffed Beanie - Classic Fit Warm Winter Hat for Men & Women Soft & Stretchy Recycled Yarn White Dune One Size**The North Face**$32.21**296 rev1y ago](https://www.amazon.com/dp/B0DQF6VYYK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The North Face Horizon Breeze Brimmer Hat - UPF 40+ Sun Bucket Hat for Men & Women Moisture-Wicking Chin Strap New Taupe Green/New Taupe Green Large/X-Large**The North Face**$44.24**4.5★**▲ 170%**](https://www.amazon.com/dp/B0D4F8PLK1) [**The North Face Horizon Hat - Classic Fit Sweat Wicking Nylon Baseball Cap for Men & Women Perfect for Hiking & Running TNF Black/TNF White Small/Medium**The North Face**$29.63**4.4★**▲ 166%**](https://www.amazon.com/dp/B0D4F6Q29M) [**The North Face Recycled 66 Classic Hat - Classic Fit Baseball Cap for Men & Women Embroidered Logo Adjustable Strap Meld Grey One Size**The North Face**$30.15**4.5★**▲ 158%**](https://www.amazon.com/dp/B096Y8WJCV) [**The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size**The North Face**$29.00**4.8★**▲ 144%**](https://www.amazon.com/dp/B0F2C72VBP) [**The North Face Horizon Breeze Brimmer Hat - UPF 40+ Sun Bucket Hat for Men & Women Moisture-Wicking Chin Strap TNF Black/TNF White Large/X-Large**The North Face**$43.63**4.5★**▲ 131%**](https://www.amazon.com/dp/B0D4F657F1)
**~~View all trending →~~**
## **What buyers say about patagonia beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Awesome fit”*
**Quality-Overall**16%
*“Beautifully made”*
**Warmth**13%
*“Keeps you warm”*
**Comfort-Overall**6%
*“The hat is very comfortable”*
**Weight Light**5%
*“Lightweight Comfort”*
**Value For Money**5%
*“Fair price”*
**Color**3%
*“I love the color”*
**Material Quality**3%
*“High quality materials”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Shape/Style**2%
*“Stylish”*
### **What buyers complain about **
**Size-Overall**27%
*“Runs a bit big”*
**Quality-Overall**7%
*“Bad quality”*
**Color**4%
*“Color not as pictured”*
**Value For Money**4%
*“Could have been cheaper”*
**Strap/String Quality**3%
*“The draw string pulls up off center”*
**Thickness**3%
*“The top is thin”*
**Shape/Style**2%
*“didnt hold its shape anymore”*
**Stitch/Finish/Polish**2%
*“now the stitching is uneven”*
**Length**2%
*“its way too long”*
**Comfort-Overall**2%
*“Very uncomfortable”*
### **Top return reasons **
**Size-Overall**68%
**Color**8%
**Advertised Vs Actual Product**4%
**Shape/Style**4%
**Material Quality**3%
**Length**3%
**Value For Money**2%
**Quality-Overall**1%
**Width**1%
**Neck Fit**1%
## **Common questions**
- **Is patagonia beanie profitable to sell on Amazon United States?**
- The niche generates $317K/yr across 93 tracked products. 90-day search growth is -50.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the patagonia beanie niche?**
- 11 brands and 87 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in patagonia beanie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.5%.
- **When does demand for patagonia beanie peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the patagonia beanie niche?**
- Listings span $14.29–$53.88; the average listing price is $32.69 (sweet spot $15–$100). The average incumbent carries 4,553 reviews — the moat a new listing must climb.
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