---
title: "Parrot Hat — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/parrot-hat"
last_updated: "2026-08-11T21:32:38.286Z"
locale: en
meta:
description: "Niche score 51/100 · $11K/yr market · 22K searches/yr · $16.78 avg price. A small market ($11K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $11K/yr market · 22K searches/yr · $16.78 avg price. A small market ($11K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Parrot Hat — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **parrot hat**
**Worth a look**
Shows a thin review moat (163 avg reviews), but a small market ($11K/yr) keeps it on the watch list.
Market size 3Growth 59Conversion 38Competition 65Returns 18Price range 75Avg price 79Brand share 88Review moat 92Quality gap 57
**Review moat**
**Great****162.74**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.61–$43.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+35.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$11K**
$11K/yr · 22K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, parrot hat is a $11K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parrot hat market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$17K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#67,758**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**47%**
Top 20: 90%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**48%**
- NEWEI15% - BONSNY11% - Tezmd9% - ODCRAT6% - Beistle6% - Rasta Imposta5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.
1K800Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/parrot-hat/trend)
## **Top parrot hat search terms**
- **parrot hat**14K/yr+49.8%2.9% conv. - **parrot head**5K/yr+18.7%1.2% conv. - **parrot head hat**3K/yr+5.5%3.1% conv. - **parrotheads**266/yr+6.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/parrot-hat/search-terms)
## **Top parrot hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4448%$88912%$1K16%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NEWEI Acrylic Macaw Parrot Earrings Dangle for Women Charm Hawaiian Jewelry Accessories (Multicolor)**NEWEI**$5.86**4.1★423 rev](https://www.amazon.com/dp/B07HJ49HRK) [2**Bonsny Acrylic Drop Dangle Sweet Parrot Bird Earrings Jewelry For Women Gift Charms accessories Original Design (Floral)**BONSNY**$5.61**4.1★321 rev](https://www.amazon.com/dp/B0C6H53RDR) [3**Parrot Bird Animal Embroidered Baseball Cap for Women Men Vintage Adjustable Washed Distressed Denim Baseball Hat**Tezmd**$14.39**4.4★325 rev](https://www.amazon.com/dp/B0CX974YR3) [4**Beistle Plush Fabric Novelty Parrot Hat Tropical Hawaiian Costume Luau Party Supplies Hula Accessory**Beistle**$18.95**4.4★475 rev](https://www.amazon.com/dp/B000NBGJNS) [5**Jimmy Music Buffett Accessories Hats Its 5 Oclock Some Where Cap Women Hats Cyan Blue Funny Hats Gifts for Mom Outdoor Caps**ODCRAT**$13.96**4.4★207 rev](https://www.amazon.com/dp/B0CHSK4MHM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Parrot Bucket Hat for Men Women Packable Sun Hats Fisherman Outdoor Summer Travel Hiking Beach Caps**KzgtY**$14.96**25 rev4mo ago](https://www.amazon.com/dp/B0GT98PMJJ) [**QXFHULV Printed Bucket Hat - Reversible Packable Summer Travel Beach Sun Cap for Men Women Teens**QXFHULV**$9.97**16 rev4mo ago](https://www.amazon.com/dp/B0GSP6Y3JT) [**Needzo Tropical Sailor Captain Hat Seagull and Parrot Details Festive Boat Party Costume for Men and Women Adjustable**Needzo**$14.05**7 rev5mo ago](https://www.amazon.com/dp/B0GLQXS3Z3) [**Bubblepompom Parrot Parrot Hat with Ears Moving Jumping Pop Up Beating Hat Plush Farm Animal Holiday Cosplay Dress Up Funny Gift for Kids Boys Girls Rainbow 22**Bubblepompom**$14.86**867 rev5mo ago](https://www.amazon.com/dp/B0GJRQ7XFF) [**Retirement Baseball Cap Navy Blue Cotton Parrot and Cocktail Design 5 OClock Everywhere Adjustable Casual Hat (Navy Blue)**Noxmidl**$14.33**27 rev9mo ago](https://www.amazon.com/dp/B0FV8FGXP1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QXFHULV Printed Bucket Hat - Reversible Packable Summer Travel Beach Sun Cap for Men Women Teens**QXFHULV**$9.97**4.0★**▲ 153%**](https://www.amazon.com/dp/B0GSP6Y3JT) [**Parrot Bucket Hat for Men Women Packable Sun Hats Fisherman Outdoor Summer Travel Hiking Beach Caps**KzgtY**$14.96**4.8★**▲ 152%**](https://www.amazon.com/dp/B0GT98PMJJ) [**Needzo Tropical Sailor Captain Hat Seagull and Parrot Details Festive Boat Party Costume for Men and Women Adjustable**Needzo**$14.05**4.3★**▲ 139%**](https://www.amazon.com/dp/B0GLQXS3Z3) [**Bubblepompom Parrot Parrot Hat with Ears Moving Jumping Pop Up Beating Hat Plush Farm Animal Holiday Cosplay Dress Up Funny Gift for Kids Boys Girls Rainbow 22**Bubblepompom**$14.86**4.4★**▲ 97%**](https://www.amazon.com/dp/B0GJRQ7XFF) [**Retirement Baseball Cap Navy Blue Cotton Parrot and Cocktail Design 5 OClock Everywhere Adjustable Casual Hat (Navy Blue)**Noxmidl**$14.33**4.0★**▲ 93%**](https://www.amazon.com/dp/B0FV8FGXP1)
**~~View all trending →~~**
## **What buyers say about parrot hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Fits great”*
**Quality-Overall**15%
*“Great loking, well made”*
**Color**15%
*“Colorful”*
**Gifting Purpose**10%
*“Gift”*
**Weight Light**4%
*“The top is lightweight”*
**Durability**4%
*“Durable parrot mask head”*
**Adjustability/Rotatability/Reclining**4%
*“This one of my favorite hats, shape and adjustability”*
**Soft Feel**4%
*“Feels and looks great”*
**Value For Money**3%
*“good value”*
**Strength**2%
*“It is sturdy enough to hold its shape while wearing it”*
### **What buyers complain about **
**Size-Overall**33%
*“this barely fits”*
**Material Quality**13%
*“Cheap plastic”*
**Durability**10%
*“Breaks easily”*
**Color**8%
*“But it's blue, not teal”*
**Advertised Vs Actual Product**7%
*“Thw item is ok but the listing did NOT make it CLEAR it's for babies!!!!!”*
**Value For Money**7%
*“$1.00 would have been too much for these”*
**Print Quality**3%
*“the text is real small”*
**Width**3%
*“Very shallow”*
### **Top return reasons **
**Size-Overall**61%
**Quality-Overall**8%
**Color**5%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Value For Money**4%
**Smell**2%
**Shape/Style**2%
**Length**2%
**Functionality-Overall**1%
## **Common questions**
- **Is parrot hat profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 35 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the parrot hat niche?**
- 30 brands and 48 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in parrot hat?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Durability. The return rate is 7.0% — above our launch gate.
- **When does demand for parrot hat peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the parrot hat niche?**
- Listings span $5.61–$43.31; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.
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