---
title: "Parka Jacket Men — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/parka-jacket-men"
last_updated: "2026-08-05T22:26:51.446Z"
locale: en
meta:
description: "Niche score 41/100 · $105K/yr market · 704K searches/yr · $83.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $105K/yr market · 704K searches/yr · $83.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Parka Jacket Men — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **parka jacket men**
**Skip it**
Soft demand (-81.4% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 2Competition 97Returns 10Price range 16Avg price 81Brand share 96Review moat 46Quality gap 45
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$83.24**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,941.02**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$105K**
$105K/yr · 704K searches
**Price range**
**Bad****$13.23–$528.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****9.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-81.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, parka jacket men is a $105K/yr Amazon United States market (704K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parka jacket men market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$166K–$208K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#5,958**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **80%**
- **Out of stock**
- **15.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**81 **▲rising
**Sellers**
**177**
**Top-5 brand share**
**35%**
Top 20: 72%
**Top-5 click share**
**11%**
Top 20: 32%
**Open market**
**62%**
- TACVASEN10% - Reebok8% - The North Face7% - MAOYSSEN5% - Columbia4% - Eddie Bauer4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -81.4% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 19.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/parka-jacket-men/trend)
## **Top parka jacket men search terms**
- **canada goose jacket for men**117K/yr-86.5%0.0% conv. - **mens parka**111K/yr-85.7%0.0% conv. - **black puffer jacket men**53K/yr-81.0%0.1% conv. - **parka men**27K/yr-60.0%0.0% conv. - **down puffer jacket men**23K/yr-63.2%0.3% conv. - **thermal jacket**33K/yr-73.3%0.1% conv. - **mens parka jacket**24K/yr-65.8%0.0% conv. - **mens down jacket with hood**19K/yr-68.0%0.2% conv. - **magcomsen jackets for men**49K/yr-83.2%0.1% conv. - **mens hooded puffer jacket**18K/yr-72.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/parka-jacket-men/search-terms)
## **Top parka jacket men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$2K3%$3K4%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The North Face Mens McMurdo Parka - Waterproof Winter Jacket 600 Fill Waterfowl Down Insulation Adjustable 3 Piece Hood Smokey Brown Large**The North Face**$301.08**4.7★112 rev](https://www.amazon.com/dp/B0F1X7C5N7) [2**TACVASEN Winter Jacket for Men Skiing Warm Fleece Jackets Hooded Water Resistant Rain Jacket Black Thermal Snowboarding Jacket Windbreaker for Cold Weather**TACVASEN**$52.92**4.7★5,852 rev](https://www.amazon.com/dp/B07Z7F9ZLX) [3**Helly Hansen Reine Parka Navy LG**Helly Hansen**$294.51**4.5★850 rev](https://www.amazon.com/dp/B08LZ93T6K) [4**TACVASEN Winter Coat for Men with Hood Water Repellent Heavy Windbreaker Warm Fleece Hiking Ski Jacket Black**TACVASEN**$58.01**4.7★2,692 rev](https://www.amazon.com/dp/B09M685CMT) [5**TBMPOY Mens Lightweight Puffer Down Jackets Detachable Hood Water-Resistant Winter Coat Hooded Insulated for Travel Ski Black L**TBMPOY**$36.19**4.4★842 rev](https://www.amazon.com/dp/B0DD71XF5H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reebok Mens Puffer Parka Heavyweight Jacket Black L**Reebok**$51.81**51 rev9mo ago](https://www.amazon.com/dp/B0FX38318H) [**Reebok Mens Puffer Parka Heavyweight Jacket Black XL**Reebok**$57.10**51 rev9mo ago](https://www.amazon.com/dp/B0FX3DHRDG) [**Reebok Mens Puffer Parka Heavyweight Jacket Charcoal L**Reebok**$43.00**51 rev9mo ago](https://www.amazon.com/dp/B0FX3BVZR4) [**Spyder Mens Winter Coats - Polar Fleece Jacket Parka Down Winter Coat Wind Resistant Waterproof Hooded Jackets for Men Size Medium Olive**Spyder**$71.09**87 rev10mo ago](https://www.amazon.com/dp/B0FRNPG9T1) [**EKLENTSON Mens Parka Winter Coat Water Repellent Heavyweight Jacket Black M**EKLENTSON**$54.89**116 rev1y ago](https://www.amazon.com/dp/B0FHK4M3N2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mammut Outdoor Midlayer Jacket Men Lightweight Midlayer with Athletic Fit Durable Breathable Jacket for Outdoor Adventures Black Medium**Mammut**$107.59**4.5★**▲ 400%**](https://www.amazon.com/dp/B0CD85MCCZ) [**Reebok Mens Puffer Parka Heavyweight Jacket Black XL**Reebok**$57.10**4.5★**▲ 380%**](https://www.amazon.com/dp/B0FX3DHRDG) [**OTU Mens Lightweight Waterproof Hooded Rain Jacket Outdoor Raincoat Shell Jacket for Hiking Travel Black S**OTU**$32.34**4.5★**▲ 365%**](https://www.amazon.com/dp/B08F9Z9LH4) [**MARMOT Mens Zeus Jacket - Down-Insulated Water Resistant Lightweight Black Large**MARMOT**$161.94**4.4★**▲ 338%**](https://www.amazon.com/dp/B0CWWF6QL5) [**Reebok Mens Puffer Parka Heavyweight Jacket Black L**Reebok**$51.81**4.5★**▲ 317%**](https://www.amazon.com/dp/B0FX38318H)
**~~View all trending →~~**
## **What buyers say about parka jacket men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**24%
*“Keeps me warm”*
**Size-Overall**14%
*“Fits true to size”*
**Quality-Overall**11%
*“The quality is well made”*
**Value For Money**8%
*“Great coat for the price”*
**Weight Light**5%
*“Lightweight and comfortable”*
**Comfort-Overall**5%
*“Comfy and Warm”*
**Weather Proof**3%
*“good for very cold weather and its comfortable and cozy”*
**Material Quality**2%
*“Good material”*
**Pockets/Compartments**2%
*“plenty of pockets”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**17%
*“But small”*
**Quality-Overall**6%
*“Low quality”*
**Zipper Quality**5%
*“Zipper cheap”*
**Color**4%
*“The color is off”*
**Warmth**4%
*“not super warm”*
**Material Quality**4%
*“Cheap material”*
**Thickness**4%
*“It is worth noting that the jacket is quite thin”*
**Durability**3%
*“just didnt seem as durable”*
**Water Resistance**2%
*“this mediocre waterproof jacket failed me miserably”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**54%
**Chest Fit**4%
**Sleeve Fit**4%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Length**2%
**Color**2%
**Shoulder Fit**2%
**Thin**2%
**Waist Fit**2%
## **Common questions**
- **Is parka jacket men profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 244 tracked products. 0 of 55 products launched in the last 360 days are still selling. 90-day search growth is -81.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the parka jacket men niche?**
- 81 brands and 177 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in parka jacket men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 9.1% — above our launch gate.
- **When does demand for parka jacket men peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 19.9× the quietest.
- **What does it cost to enter the parka jacket men niche?**
- Listings span $13.23–$528.69; the average listing price is $83.24 (sweet spot $15–$100). The average incumbent carries 1,941 reviews — the moat a new listing must climb.
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