---
title: "Parasol — $574K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/parasol"
last_updated: "2026-08-11T23:01:40.608Z"
locale: en
meta:
description: "Niche score 68/100 · $574K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $574K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Parasol — $574K/yr Amazon US Niche (2026) - Flapen"
---
# **parasol**
**Worth a look**
Shows demand growing +131.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 96Conversion 16Competition 86Returns 49Price range 64Avg price 95Brand share 96Review moat 25Quality gap 60
**Growth**
**Incredible****+131.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$26.26**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Good****$8.62–$142.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$574K**
$574K/yr · 1.7M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,811.3**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, parasol is a $574K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 68/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parasol market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$525K–$657K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#833**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**48 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**35%**
Top 20: 73%
**Top-5 click share**
**29%**
Top 20: 60%
**Open market**
**61%**
- BAODINI10% - MENHLAGDI9% - FDJASGY7% - SQOIKOS4% - Elibelle4% - G4Free4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +131.8% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/parasol/trend)
## **Top parasol search terms**
- **parasol**499K/yr+124.0%0.5% conv. - **sun umbrella**349K/yr+209.4%0.8% conv. - **parasol umbrella**194K/yr+87.9%0.7% conv. - **parasols for sun protection**40K/yr+890.9%0.8% conv. - **sun parasol**44K/yr+266.1%0.7% conv. - **lace umbrella**58K/yr+41.9%0.6% conv. - **sun umbrella for walking**47K/yr+162.3%1.0% conv. - **japanese umbrella**60K/yr+47.4%0.2% conv. - **parasols**49K/yr+53.5%0.6% conv. - **sombrillas para el sol**59K/yr+88.6%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/parasol/search-terms)
## **Top parasol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$17K6%$34K9%$52K12%$69K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Compact Umbrellas For Rain And Sun UPF 50+ UV Protection Windproof waterproofing and Strong Travel Essentials for Men Womens Umbrella 16 Ribs Wooden Handle Flower Travel Umbrella Compact Birthday Gifts For Women**MENHLAGDI**$28.10**4.4★134 rev](https://www.amazon.com/dp/B0D3CHTP9T) [2**DBA FDJASGY UV Sun Umbrella Compact Folding Travel Umbrella Auto Open Close Compact Folding Rain Umbrellas for Women Men Blocking UV 99.98% Carnations**FDJASGY**$18.25**4.4★3,093 rev](https://www.amazon.com/dp/B084M34M8R) [3**BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack**BAODINI**$13.77**4.2★6,077 rev](https://www.amazon.com/dp/B09Q2PQ7ZB) [4**JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration**JTYKUYR**$16.23**4.2★43 rev](https://www.amazon.com/dp/B0F5G6GBZW) [5**SQOIKOS Ivory Lace Parasol Umbrella Vintage Wedding Bridal Lace Umbrella for Decoration Photo Tea Party Adult Size**SQOIKOS**$33.88**4.7★456 rev](https://www.amazon.com/dp/B097N8CQ3C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PJxtal National style folding umbrella - a portable umbrella that can withstand typhoons protect against sun and even be used as a work of art**PJxtal**$25.53**17 rev9mo ago](https://www.amazon.com/dp/B0FVM7VLQT) [**JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration**JTYKUYR**$16.23**43 rev1y ago](https://www.amazon.com/dp/B0F5G6GBZW) [**RXHOSIGAY Color Coated Sun Umbrella UV Protection Compact Folding Windproof Parasols Travel Auto Open Close Shade Blocking UV**RXHOSIGAY**$16.83**226 rev1y ago](https://www.amazon.com/dp/B0DSSZHC1R) [**Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Pink**Seniny**$9.73**3,161 rev1y ago](https://www.amazon.com/dp/B0DKJHRTP4) [**MBJZSL 30 Pack White Paper Umbrellas 23.6 Inch Paper Parasol Umbrella Chinese Japanese Style DIY Umbrellas Decorative Vintage Decor for Wedding Props**MBJZSL**$78.29**65 rev1y ago](https://www.amazon.com/dp/B0DGDM4R2W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hand Made Japanese Oriental Parasol Dancing Umbrella 22 inch with Hand held Silk Folding Fans for Kids(Blue)**Elibelle**$13.24**4.6★**▲ 114%**](https://www.amazon.com/dp/B0CBYPPKTP) [**PJxtal National style folding umbrella - a portable umbrella that can withstand typhoons protect against sun and even be used as a work of art**PJxtal**$25.53**4.4★**▲ 103%**](https://www.amazon.com/dp/B0FVM7VLQT) [**lace parasol umbrella Folding Anti-uv Sunshade Vintage Embroidered Sun Protection (Pink)**ShaqMars**$18.76**4.1★**▲ 96%**](https://www.amazon.com/dp/B07QLLB7CJ) [**BABEYOND Lace Umbrella Parasol Vintage Wedding Bridal Umbrella for Decoration Photo Lady Costume 1920s Party (Apricot)**BABEYOND**$35.36**4.6★**▲ 64%**](https://www.amazon.com/dp/B07QTFDWGL) [**JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration**JTYKUYR**$16.23**4.2★**▲ 47%**](https://www.amazon.com/dp/B0F5G6GBZW)
**~~View all trending →~~**
## **What buyers say about parasol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality, good price, good size and arrived on time”*
**Strength**10%
*“you stayed strong”*
**Size-Overall**9%
*“Fits in my bag, very convenient”*
**Ease Of Use**7%
*“easy to carry around”*
**Durability**7%
*“The construction is durable”*
**Value For Money**6%
*“Good value for the cost”*
**Advertised Vs Actual Product**6%
*“Exactly what I needed”*
**Weather Proof**5%
*“Works great for rain and sun”*
**Compactness**4%
*“Its compact and travel sized”*
**Portability**4%
*“Easy to carry”*
### **What buyers complain about **
**Durability**21%
*“broke quickly”*
**Quality-Overall**11%
*“Not well made”*
**Size-Overall**10%
*“Size small”*
**Ease Of Use**6%
*“Not able to use”*
**Strength**5%
*“Not Sturdy”*
**Value For Money**3%
*“Waste of money”*
**Weight Heavy**3%
*“Way Too Heavy”*
**Color**3%
*“Wrong color received”*
**Material Quality**3%
*“Material is thin”*
**Advertised Vs Actual Product**2%
*“Picture is misleading”*
### **Top return reasons **
**Size-Overall**45%
**Weight Heavy**7%
**Color**5%
**Quality-Overall**4%
**Strength**4%
**Ease Of Use**4%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is parasol profitable to sell on Amazon United States?**
- The niche generates $574K/yr across 74 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +131.8%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the parasol niche?**
- 48 brands and 72 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in parasol?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.0%.
- **When does demand for parasol peak?**
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the parasol niche?**
- Listings span $8.62–$142.09; the average listing price is $26.26 (sweet spot $15–$100). The average incumbent carries 4,811 reviews — the moat a new listing must climb.
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