---
title: "Panda Costume — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/panda-costume"
last_updated: "2026-08-11T20:25:56.770Z"
locale: en
meta:
description: "Niche score 40/100 · $61K/yr market · 134K searches/yr · $35.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $61K/yr market · 134K searches/yr · $35.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Panda Costume — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **panda costume**
**Skip it**
High returns (9.4%) — this niche doesn't clear our bar today.
Market size 15Growth 16Conversion 16Competition 70Returns 9Price range 61Avg price 95Brand share 80Review moat 38Quality gap 45
**Avg price**
**Incredible****$35.31**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$9.85–$149.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,652.16**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$61K**
$61K/yr · 134K searches
**Returns**
**Bad****9.4%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, panda costume is a $61K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **panda costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$71K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#11,188**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **78%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**55%**
Top 20: 92%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**41%**
- Funziez!29% - SCOPUCI14% - Sqlszt5% - COMIN4% - AILMQYJL4% - dpouujxo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 21.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/panda-costume/trend)
## **Top panda costume search terms**
- **panda costume**73K/yr-8.5%0.7% conv. - **panda costume adult**32K/yr-36.1%1.4% conv. - **panda outfit**5K/yr-23.7%0.6% conv. - **panda suit**5K/yr-27.4%0.1% conv. - **adult panda costume**6K/yr-17.3%1.0% conv. - **panda bear costume**5K/yr-50.3%0.0% conv. - **panda costume women**4K/yr+27.4%0.0% conv. - **panda halloween costume**5K/yr+8.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/panda-costume/search-terms)
## **Top panda costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funziez! Slim Fit Adult Onesie - Animal Halloween Costume - Plush Unisex One Piece Cosplay Suit for Women and Men Panda**Funziez!**$29.74**4.5★14,484 rev](https://www.amazon.com/dp/B07646DK9K) [2**SCOPUCI Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Cosplay Costume/Homewear/Sleepwear(Panda 5-6 Years)**SCOPUCI**$22.93**4.4★1,215 rev](https://www.amazon.com/dp/B0C77SCB36) [3**Funziez! Slim Fit Adult Onesie - Animal Halloween Costume - Plush Unisex One Piece Cosplay Suit for Women and Men Panda**Funziez!**$32.16**4.5★14,484 rev](https://www.amazon.com/dp/B07644QQXR) [4**Sqlszt Panada Onesie Adult Women Halloween Costume Men Christmas Pajamas L**Sqlszt**$20.44**4.3★1,468 rev](https://www.amazon.com/dp/B07VJDQ1KV) [5**COMIN Inflatable Panda Costume for Adults Blow Up Panda Inflatable Costume Full Body for Halloween Party 72**COMIN**$37.41**4.7★50 rev](https://www.amazon.com/dp/B0D2KDNWY4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gonglian Global Panda Mascot Costume Halloween Party Cute Adult Panda Cosplay Costume**Gonglian Global**$49.60**2 rev6mo ago](https://www.amazon.com/dp/B0GHJV7T5Q) [**SLOTHOPOTAMUS Adult Onesie Pajamas Unisex Animal One Piece Cosplay Costume Halloween Homewear Sleepwear Black/White Panda M**SLOTHOPOTAMUS**$15.17**67 rev11mo ago](https://www.amazon.com/dp/B0FNDVPLTT) [**GOGOBOND Unisex Adult Onesies Halloween Costume One Piece Fleece Long Sleeve Panda Pajamas Sleepwears for Women Men L**GOGOBOND**$21.31**93 rev1y ago](https://www.amazon.com/dp/B0FF54DVX9) [**AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Panda Cosplay One Piece Halloween Costume hooded Sleepwear Homewear**AILMQYJL**$27.10**152 rev1y ago](https://www.amazon.com/dp/B0FD7CV8Q3) [**Wisdom Unicorn Animal Kids OnesieCosplay Animal Costume Halloween Onesie Pajamas Home Clothing - The Perfect Costume for Parties and Sleepovers Panda**Wisdom Unicorn**$22.93**173 rev1y ago](https://www.amazon.com/dp/B0F1JGR47R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOGOBOND Unisex Adult Onesies Halloween Costume One Piece Fleece Long Sleeve Panda Pajamas Sleepwears for Women Men L**GOGOBOND**$21.31**4.7★**▲ 219%**](https://www.amazon.com/dp/B0FF54DVX9) [**SLOTHOPOTAMUS Adult Onesie Pajamas Unisex Animal One Piece Cosplay Costume Halloween Homewear Sleepwear Black/White Panda M**SLOTHOPOTAMUS**$15.17**4.8★**▲ 212%**](https://www.amazon.com/dp/B0FNDVPLTT) [**Gonglian Global Panda Mascot Costume Halloween Party Cute Adult Panda Cosplay Costume**Gonglian Global**$49.60**4.5★**▲ 208%**](https://www.amazon.com/dp/B0GHJV7T5Q) [**AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Panda Cosplay One Piece Halloween Costume hooded Sleepwear Homewear**AILMQYJL**$27.10**4.6★**▲ 202%**](https://www.amazon.com/dp/B0FD7CV8Q3) [**Funziez! Slim Fit Adult Onesie - Animal Halloween Costume - Plush Unisex One Piece Cosplay Suit for Women and Men Panda**Funziez!**$32.16**4.5★**▲ 200%**](https://www.amazon.com/dp/B07644QQXR)
**~~View all trending →~~**
## **What buyers say about panda costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Perfect fit”*
**Comfort-Overall**18%
*“Super comfy”*
**Soft Feel**13%
*“Super soft”*
**Warmth**9%
*“Absolutely love this onesie it's so comfortable and warm”*
**Gifting Purpose**9%
*“Cute gift for my girlfriend”*
**Quality-Overall**8%
*“The costume is well made”*
**Value For Money**5%
*“All in its a good costume at a decent price”*
**Color**3%
*“with a beautiful color”*
**Durability**3%
*“I was able to keep it on the whole night, interacting and helping kids with games and handing out candy - it was fairly durable”*
**Upholstery/Fabric Quality**3%
*“Good fabric”*
### **What buyers complain about **
**Size-Overall**50%
*“small”*
**Quality-Overall**17%
*“Not great quality”*
**Shape/Style**6%
*“On shorter folks its going to look baggy/saggy as you see in my media”*
**Weight Heavy**4%
*“It has some weight because of the material”*
### **Top return reasons **
**Size-Overall**57%
**Length**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Material Quality**4%
**Value For Money**3%
**Product Condition**2%
**Functionality-Overall**1%
**Thigh Fit**1%
**Zipper Quality**1%
## **Common questions**
- **Is panda costume profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the panda costume niche?**
- 26 brands and 30 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in panda costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 9.4% — above our launch gate.
- **When does demand for panda costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 21.0× the quietest.
- **What does it cost to enter the panda costume niche?**
- Listings span $9.85–$149.56; the average listing price is $35.31 (sweet spot $15–$100). The average incumbent carries 2,652 reviews — the moat a new listing must climb.
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