---
title: "Panama Hat Men — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/panama-hat-men"
last_updated: "2026-08-11T09:44:31.800Z"
locale: en
meta:
description: "Niche score 52/100 · $86K/yr market · 212K searches/yr · $50.06 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $86K/yr market · 212K searches/yr · $50.06 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Panama Hat Men — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **panama hat men**
**Worth a look**
Shows a sweet-spot price point ($50.06 avg), but weak search conversion (0.8%) keeps it on the watch list.
Market size 21Growth 89Conversion 10Competition 88Returns 33Price range 37Avg price 93Brand share 38Review moat 44Quality gap 50
**Avg price**
**Great****$50.06**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+95.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,061.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$14.29–$241.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$86K**
$86K/yr · 212K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, panama hat men is a $86K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **panama hat men market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$75K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,781**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 58%
**Open market**
**16%**
- Panama Jack64% - FURTALK8% - SAJUZEN5% - Pineapple&Star Hat3% - ULTRAFINO2% - Stetson2% - Open — no brand owns it (15 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +95.6% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/panama-hat-men/trend)
## **Top panama hat men search terms**
- **panama jack hat men**75K/yr+66.2%0.6% conv. - **panama jack hat**35K/yr+203.4%0.7% conv. - **panama hats**29K/yr+68.5%0.2% conv. - **straw panama hats for men**19K/yr+143.3%0.4% conv. - **sombrero panama para hombre**15K/yr+26.1%0.1% conv. - **panama jack hats**10K/yr+92.0%0.6% conv. - **panama straw hats for men**7K/yr+244.5%0.3% conv. - **sombrero panama**7K/yr+85.9%0.2% conv. - **men panama hat**5K/yr+71.7%0.6% conv. - **stetson panama hats for men**3K/yr+127.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/panama-hat-men/search-terms)
## **Top panama hat men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Panama Jack Straw Safari Mens Sun Hat - Black Band 2.5 Brim UPF 50+ Sun Protection**Panama Jack**$37.98**4.5★1,254 rev](https://www.amazon.com/dp/B06XKLL9X9) [2**Panama Jack Straw Safari Mens Sun Hat - Black Band 2.5 Brim UPF 50+ Sun Protection**Panama Jack**$38.33**4.5★1,254 rev](https://www.amazon.com/dp/B06XKP5W54) [3**Panama Jack Mesh Crown Safari Sun Hat 3 Brim Adjustable Chin Cord UPF (SPF) 50+ Sun Protection (Khaki X-Large)**Panama Jack**$44.32**4.2★1,479 rev](https://www.amazon.com/dp/B00LA8YWLY) [4**Mesh Crown Safari Mens Sun Hat 3 Brim Adjustable Chin Cord UPF (SPF) 50+ Sunhat Protection (Khaki Large)**Panama Jack**$44.47**4.2★1,479 rev](https://www.amazon.com/dp/B0BVN83ZVX) [5**Panama Jack Mens Safari Sun Hat - Matte Toyo Straw UPF 50+ Sun Protection Fedora Sombrero White**Panama Jack**$45.28**4.5★754 rev](https://www.amazon.com/dp/B00LA8ZRHW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Panama Hat Sun Hats for Men Women Wide Brim Fedora Straw Beach Hat UV UPF 80+**SAJUZEN**$31.39**56 rev5mo ago](https://www.amazon.com/dp/B0GKMWY6BC) [**Sun Hat Straw Fedora Hats for Men Women Beach Hat Panama Hat Men Wide Brim Summer Hats UPF80+ Khaki**SAJUZEN**$29.66**327 rev1y ago](https://www.amazon.com/dp/B0F31YQ9V3) [**Mesh Crown Safari Mens Sun Hat 3 Brim Adjustable Chin Cord UPF (SPF) 50+ Sunhat Protection (Forest Green Large)**Panama Jack**$44.85**1,479 rev1y ago](https://www.amazon.com/dp/B0DS6LYLJC) [**Panama Jack Straw Safari Hat - Vegan Leather Band Matte Toyo UPF 50+ Sun Protection Tan**Panama Jack**$44.46**86 rev2y ago](https://www.amazon.com/dp/B0CTD64TP8) [**Panama Jack Mens Straw Safari Hat - Handwoven Matte Toyo Vegan Leather Band UPF 50+ Sun Protection Tan**Panama Jack**$43.75**86 rev2y ago](https://www.amazon.com/dp/B0CTD6F71D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Panama Hat Sun Hats for Men Women Wide Brim Fedora Straw Beach Hat UV UPF 80+**SAJUZEN**$31.39**4.4★**▲ 44%**](https://www.amazon.com/dp/B0GKMWY6BC) [**Sun Hat Straw Fedora Hats for Men Women Beach Hat Panama Hat Men Wide Brim Summer Hats UPF80+ Khaki**SAJUZEN**$29.66**4.4★**▲ 42%**](https://www.amazon.com/dp/B0F31YQ9V3) [**Panama Jack Straw Safari Hat - Vegan Leather Band Matte Toyo UPF 50+ Sun Protection Tan**Panama Jack**$44.46**4.3★**▲ 40%**](https://www.amazon.com/dp/B0CTD64TP8) [**Mesh Crown Safari Mens Sun Hat 3 Brim Adjustable Chin Cord UPF (SPF) 50+ Sunhat Protection (Forest Green Large)**Panama Jack**$44.85**4.2★**▲ 39%**](https://www.amazon.com/dp/B0DS6LYLJC) [**Panama Jack Mens Safari Sun Hat - Matte Toyo Straw UPF 50+ Sun Protection Fedora Sombrero Brown**Panama Jack**$45.13**4.5★**▲ 35%**](https://www.amazon.com/dp/B00LA8ZNH6)
**~~View all trending →~~**
## **What buyers say about panama hat men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Fit as it should”*
**Quality-Overall**20%
*“Excellent product”*
**Value For Money**8%
*“Great value”*
**Shape/Style**7%
*“Cute and stylish”*
**Comfort-Overall**6%
*“comfortable to wear”*
**Weight Light**4%
*“This hat is light weight”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Color**3%
*“Color is great”*
**Material Quality**2%
*“the material is also quite comfortable”*
**Suitability Hot Weather**2%
*“Great for in the pool or on the beach”*
### **What buyers complain about **
**Size-Overall**40%
*“Strange fit”*
**Shape/Style**7%
*“shape did not work”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Quality-Overall**4%
*“Disappointed with sizing and quality”*
**Durability**4%
*“Worn for months, packed once & it destroyed it”*
**Color**3%
*“Color and feel are very expensive and fancy”*
**Strap/String Quality**2%
*“Chin strap is elastic, unattractive and uncomfortable”*
**Material Quality**2%
*“brittle material”*
**Value For Money**2%
*“I've seen hats that were much more expensive than this that didn't seem to be any nicer”*
**Wrinkles**1%
*“They were a bit wrinkled”*
### **Top return reasons **
**Size-Overall**71%
**Color**6%
**Shape/Style**5%
**Advertised Vs Actual Product**3%
**Width**3%
**Material Quality**3%
**Quality-Overall**2%
**Length**1%
**Strength**1%
**Value For Money**1%
## **Common questions**
- **Is panama hat men profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 78 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +95.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the panama hat men niche?**
- 21 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in panama hat men?**
- Top complaints mined from reviews: Size-Overall, Shape/Style, Advertised Vs Actual Product. The return rate is 4.4%.
- **When does demand for panama hat men peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the panama hat men niche?**
- Listings span $14.29–$241.60; the average listing price is $50.06 (sweet spot $15–$100). The average incumbent carries 2,062 reviews — the moat a new listing must climb.
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