---
title: "Packers Beanie — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/packers-beanie"
last_updated: "2026-08-06T01:52:47.681Z"
locale: en
meta:
description: "Niche score 33/100 · $22K/yr market · 91K searches/yr · $20.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $22K/yr market · 91K searches/yr · $20.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Packers Beanie — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **packers beanie**
**Skip it**
Soft demand (-87.4% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 15Competition 45Returns 43Price range 84Avg price 89Brand share 54Review moat 73Quality gap 21
**Avg price**
**Great****$20.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.62–$36.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****568.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$22K**
$22K/yr · 91K searches
**Growth**
**Bad****-87.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, packers beanie is a $22K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **packers beanie market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$82K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#737**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **61%**
- **Out of stock**
- **29.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**22%**
- mtstaowe22% - New Era18% - Generic12% - Daxton11% - Jvnzaleu9% - CLORPEAK5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -87.4% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 89.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/packers-beanie/trend)
## **Top packers beanie search terms**
- **packers beanie**29K/yr-88.6%3.0% conv. - **green bay packers beanie**17K/yr-83.8%1.0% conv. - **packers winter hat**13K/yr-90.1%3.8% conv. - **green bay packers winter hat**8K/yr-86.9%2.2% conv. - **green bay beanie**7K/yr-86.8%2.2% conv. - **green bay packers beanie for men**5K/yr-87.2%3.3% conv. - **packer winter hat**4K/yr-66.5%1.8% conv. - **packer beanie**4K/yr-84.1%4.7% conv. - **packers beanie men**5K/yr-99.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/packers-beanie/search-terms)
## **Top packers beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Gloves Gifts for Men Women Fans**mtstaowe**$21.71**4.7★749 rev](https://www.amazon.com/dp/B0CJQX5BTV) [2**Daxton Vertical USA Cities Cuffed Beanie Winter Knit Hat Skully Cap Green Bay Hunter Gold**Daxton**$19.40**4.6★784 rev](https://www.amazon.com/dp/B09T8K23ZJ) [3**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Green Bay Packers)**New Era**$36.21**4.7★1,174 rev](https://www.amazon.com/dp/B0BMM68P3F) [4**Classic Skull Cap Green Bay Beanie Hat With Faux Fur Pom Cuffed Winter Hat Knit Comes With Warm Touch Screen Gloves Gifts**Jvnzaleu**$16.68**4.3★29 rev](https://www.amazon.com/dp/B0FQJ53Z8Z) [5**Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans**Generic**$11.62**4.6★105 rev](https://www.amazon.com/dp/B0FW4TBKHB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts**Generic**$15.99**19 rev7mo ago](https://www.amazon.com/dp/B0G4QQZK3D) [**Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans**Generic**$11.62**105 rev9mo ago](https://www.amazon.com/dp/B0FW4TBKHB) [**Classic Skull Cap Green Bay Beanie Hat With Faux Fur Pom Cuffed Winter Hat Knit Comes With Warm Touch Screen Gloves Gifts**Jvnzaleu**$16.68**29 rev9mo ago](https://www.amazon.com/dp/B0FQJ53Z8Z) [**Green Bay Winter Beanie Hat Circle Scarf Set Warm Football Knit Beanie Hat Neck Warmer Scarves Stylish Pom Pom Beanie Cap Winter Gifts for Sport Fans with Stickers**LASTMINVIN**$26.32**80 rev11mo ago](https://www.amazon.com/dp/B0FMFD6F7P) [**Ultra Game Adults NFL Official Super Soft Winter Beanie Knit Hat with Extra Warm Touch Screen Gloves Green Bay Packers Team Color One Size**Ultra Game**$26.49**273 rev11mo ago](https://www.amazon.com/dp/B0FJBLNVXQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts**Generic**$15.99**4.6★**▲ 481%**](https://www.amazon.com/dp/B0G4QQZK3D) [**Classic Skull Cap Green Bay Beanie Hat With Faux Fur Pom Cuffed Winter Hat Knit Comes With Warm Touch Screen Gloves Gifts**Jvnzaleu**$16.68**4.3★**▲ 92%**](https://www.amazon.com/dp/B0FQJ53Z8Z) [**Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Gloves Gifts for Men Women Fans**mtstaowe**$21.71**4.7★**▲ 78%**](https://www.amazon.com/dp/B0CJQX5BTV) [**CLORPEAK Green Bay Embroidery Classic Cuff Beanie Hat Cuffed Winter Hat Knit Toque Skull Cap - Green OneSize**CLORPEAK**$18.50**4.8★**▲ 45%**](https://www.amazon.com/dp/B09G6L17W4) [**YANGUMGUAN Green Bay Football Beanie Hat for Men and Women Super Soft Football Knit Pom Beanie Mens Winter Cap**YANGUMGUAN**$13.89**4.7★**▲ 42%**](https://www.amazon.com/dp/B0DC5Z2ZNS)
**~~View all trending →~~**
## **What buyers say about packers beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good Quality”*
**Warmth**20%
*“Keeps me warm”*
**Size-Overall**14%
*“fit great”*
**Value For Money**10%
*“Decent for the price”*
**Comfort-Overall**6%
*“comfortable”*
**Soft Feel**4%
*“She said soft and comfortable”*
**Color**4%
*“colors are good”*
**Advertised Vs Actual Product**3%
*“Better than I expected”*
**Shape/Style**3%
*“Stylish n comfortable”*
**Washability**2%
*“washes well”*
### **What buyers complain about **
**Color**39%
*“its actually a brown”*
**Size-Overall**15%
*“The gloves are a little large for my hands”*
**Weather Proof**11%
*“Not for The Cold”*
**Durability**6%
*“will fall apart”*
**Material Quality**6%
*“Gloves are trash material”*
### **Top return reasons **
**Size-Overall**61%
**Color**13%
**Value For Money**7%
**Product Condition**2%
**Stitch/Finish/Polish**2%
**Length**2%
**Advertised Vs Actual Product**2%
**Thin**2%
**Comfort-Overall**2%
**Print Quality**2%
## **Common questions**
- **Is packers beanie profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -87.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the packers beanie niche?**
- 14 brands and 17 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in packers beanie?**
- Top complaints mined from reviews: Color, Size-Overall, Weather Proof. The return rate is 3.6%.
- **When does demand for packers beanie peak?**
- Demand peaks in Nov–Dec; the busiest month runs 89.9× the quietest.
- **What does it cost to enter the packers beanie niche?**
- Listings span $11.62–$36.21; the average listing price is $20.52 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.
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