---
title: "Pack of Sunglasses — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/pack-of-sunglasses"
last_updated: "2026-08-11T23:02:34.720Z"
locale: en
meta:
description: "Niche score 55/100 · $70K/yr market · 97K searches/yr · $21.15 avg price. A small market ($70K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $70K/yr market · 97K searches/yr · $21.15 avg price. A small market ($70K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pack of Sunglasses — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **pack of sunglasses**
**Worth a look**
Shows a sweet-spot price point ($21.15 avg), but a small market ($70K/yr) keeps it on the watch list.
Market size 17Growth 72Conversion 43Competition 81Returns 54Price range 20Avg price 90Brand share 87Review moat 45Quality gap 32
**Avg price**
**Great****$21.15**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Growth**
**Good****+56.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,009.97**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.13–$430.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$70K**
$70K/yr · 97K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pack of sunglasses is a $70K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pack of sunglasses market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$85K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,371**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**48%**
Top 20: 86%
**Top-5 click share**
**34%**
Top 20: 69%
**Open market**
**46%**
- KUGUAOK12% - Pibupibu10% - Geopty9% - ASTARON9% - SUNOVELTIES8% - NEBURORA6%
## **Demand**
Weekly Amazon search volume, last 36 weeks — +56.0% search growth over the last 90 days.
3K2KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/pack-of-sunglasses/trend)
## **Top pack of sunglasses search terms**
- **pack of sunglasses**31K/yr+54.0%1.9% conv. - **sunglasses multipack**16K/yr+65.8%2.0% conv. - **sun glasses pack**9K/yr+68.0%1.1% conv. - **multipack sunglasses**5K/yr+109.0%1.8% conv. - **sunglasses packs**5K/yr+36.0%1.9% conv. - **sunglasses plastic**4K/yr+66.4%1.7% conv. - **packs of sunglasses**4K/yr+79.6%2.3% conv. - **cheap black sunglasses**7K/yr+47.6%5.4% conv. - **black plastic sunglasses**4K/yr+72.5%4.2% conv. - **plastic sunglasses for party**5K/yr-17.1%1.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/pack-of-sunglasses/search-terms)
## **Top pack of sunglasses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades**KUGUAOK**$9.39**4.5★574 rev](https://www.amazon.com/dp/B0DHWXM4J5) [2**ASTARON Black Novelty Sunglasses Bulk 6 Pack Black Novelty Sunglasses Party Favors for Summer Beach Pool Wedding Party Great Gift for Pool Birthday Party Supplies Goody Bag Favors**ASTARON**$9.11**4.7★1,565 rev](https://www.amazon.com/dp/B0D1GB3212) [3**NEBURORA 6 Pack Black Sunglasses Bulk Retro Black Shades Party Sunglasses for Adult Men Women Summer Beach Party Accessories**NEBURORA**$8.07**4.8★540 rev](https://www.amazon.com/dp/B0D3T9JB9V) [4**SUNOVELTIES 10 Pack Rectangle Sunglasses for Women/Men Retro Narrow Square Glasses Black Vintage Eyewear Luxury Design**SUNOVELTIES**$15.18**4.7★135 rev](https://www.amazon.com/dp/B0CX8P84TH) [5**Pibupibu 8 Pack Colored Small Rectangle Party Sunglasses Bulk Vintage Narrow Square Y2K Glasses for Women Men**Pibupibu**$12.80**4.7★335 rev](https://www.amazon.com/dp/B09TK8ZY41)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ENSARJOE 6-Pack Leopard Print Glasses - Multicolor Geometric Full Frame Sunglasses for Women Fashion Accessories (6pcs Black Leopard Print Tea Blue)**ENSARJOE**$10.05**7 rev9mo ago](https://www.amazon.com/dp/B0FSCXLMBZ) [**Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses**Meta**$430.54**2,558 rev9mo ago](https://www.amazon.com/dp/B0FLYJM9DC) [**Matcheck 10 Pack Retro Oval Sunglasses Chic Cateye Y2K Glasses Women/Men 90s Sunnies Lightweight Narrow Shades**Matcheck**$19.26**9 rev1y ago](https://www.amazon.com/dp/B0F6N1DQ71) [**Geopty 12 Pack Retro Oval Cat Eye Sunglasses Bulk for Women Y2k Designer Trendy Narrow Shades 90s Small Sun Glasses Set**Geopty**$17.66**5 rev1y ago](https://www.amazon.com/dp/B0F65TYHK5) [**KUGUAOK 4PACK Polarized Aviator Sunglasses for Women Men Sports Style UV400 Protection Running Sun Glasses Vintage Trendy Shades**KUGUAOK**$19.87**464 rev1y ago](https://www.amazon.com/dp/B0F2DPVCQ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses**Meta**$430.54**4.1★**▲ 97%**](https://www.amazon.com/dp/B0FLYJM9DC) [**Geopty 12 Pack Retro Oval Cat Eye Sunglasses Bulk for Women Y2k Designer Trendy Narrow Shades 90s Small Sun Glasses Set**Geopty**$17.66**5.0★**▲ 96%**](https://www.amazon.com/dp/B0F65TYHK5) [**Matcheck 10 Pack Retro Oval Sunglasses Chic Cateye Y2K Glasses Women/Men 90s Sunnies Lightweight Narrow Shades**Matcheck**$19.26**4.2★**▲ 86%**](https://www.amazon.com/dp/B0F6N1DQ71) [**konqkin Retro Aviator Sunglasses for Women Men:Polarized Trendy Vintage 70s Rectangle Mens Womens Shades Sun Glasses UV Protection (Brown+Grey+Tigerspot 54mm)**konqkin**$12.53**4.5★**▲ 78%**](https://www.amazon.com/dp/B0F21DH46Q) [**SUNOVELTIES 10 Pack Rectangle Sunglasses for Women/Men Retro Narrow Square Glasses Black Vintage Eyewear Luxury Design**SUNOVELTIES**$15.18**4.7★**▲ 74%**](https://www.amazon.com/dp/B0CX8P84TH)
**~~View all trending →~~**
## **What buyers say about pack of sunglasses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Excellent value”*
**Quality-Overall**20%
*“Decent quality”*
**Size-Overall**10%
*“fit the face normal”*
**Comfort-Overall**7%
*“Comfortable fit”*
**Shape/Style**6%
*“Classic style”*
**Color**5%
*“Variety of colors”*
**Weight Light**4%
*“Very lightweight and comfortable”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Durability**3%
*“I really love the variety of these glasses—they are durable”*
**Strength**2%
*“Well built”*
### **What buyers complain about **
**Quality-Overall**18%
*“Not well made”*
**Size-Overall**15%
*“They are a little tight”*
**Durability**12%
*“Broke almost immediately”*
**Value For Money**6%
*“not worth the price”*
**Strength**4%
*“Flimsy”*
**Color**4%
*“Too Dark”*
**Material Quality**3%
*“Cheap material”*
**Advertised Vs Actual Product**3%
*“This is not as described”*
**Connectivity-Overall**2%
*“The Bluetooth/connectivity is horrible”*
**Strap/String Quality**1%
*“Straps are worthless”*
### **Top return reasons **
**Size-Overall**56%
**Shape/Style**10%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Value For Money**4%
**Color**3%
**Functionality-Overall**2%
**Material Quality**2%
**Width**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is pack of sunglasses profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 58 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +56.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pack of sunglasses niche?**
- 39 brands and 47 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in pack of sunglasses?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.9%.
- **What does it cost to enter the pack of sunglasses niche?**
- Listings span $5.13–$430.54; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 2,010 reviews — the moat a new listing must climb.
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