---
title: "Oxford Shirts for Men — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/oxford-shirts-for-men"
last_updated: "2026-08-07T00:45:15.936Z"
locale: en
meta:
description: "Niche score 49/100 · $114K/yr market · 1.1M searches/yr · $20.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $114K/yr market · 1.1M searches/yr · $20.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxford Shirts for Men — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **oxford shirts for men**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 27Growth 37Conversion 7Competition 96Returns 7Price range 80Avg price 89Brand share 86Review moat 24Quality gap 55
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.75**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$7.50–$48.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$114K**
$114K/yr · 1.1M searches
**Review moat**
**Bad****5,653.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.1%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, oxford shirts for men is a $114K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 49% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxford shirts for men market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$166K–$208K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**49%**
Top 20: 93%
**Top-5 click share**
**18%**
Top 20: 42%
**Open market**
**46%**
- Alimens & Gentle15% - J.VER10% - JEMITOP9% - Lion Nardo9% - Van Heusen6% - Kenneth Cole6%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +9.8% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/oxford-shirts-for-men/trend)
## **Top oxford shirts for men search terms**
- **oxford shirts for men**230K/yr+5.1%0.3% conv. - **slim fit dress shirts for men**194K/yr+20.0%0.6% conv. - **mens slim fit dress shirt**130K/yr+6.9%0.6% conv. - **porter and ash**96K/yr+42.2%0.0% conv. - **mens dress shirts slim fit**89K/yr-3.3%0.6% conv. - **stretch dress shirts for men**49K/yr-26.1%0.4% conv. - **mens stretch dress shirt**38K/yr-14.2%0.4% conv. - **dress shirts for men slim fit**55K/yr-21.6%0.7% conv. - **formal dress shirts for men**27K/yr-6.4%0.4% conv. - **camisas para trabajo**21K/yr+29.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/oxford-shirts-for-men/search-terms)
## **Top oxford shirts for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alimens & Gentle Mens White Dress Shirt Long Sleeve Stain Shield Button Down Shirts Slim Fit Wedding Church M**Alimens & Gentle**$19.86**4.4★4,161 rev](https://www.amazon.com/dp/B0BRWNDDT8) [2**Lion Nardo Slim Fit White Dress Shirt for Men Wrinkle Free Mens Dress Shirts Long Sleeve Tall Muscle Fit Button Up Shirt**Lion Nardo**$24.20**4.5★5,363 rev](https://www.amazon.com/dp/B0CC2FCKG3) [3**J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts White Medium**J.VER**$18.70**4.5★7,157 rev](https://www.amazon.com/dp/B09JFR8HTV) [4**JEMITOP Mens Stretch Wrinkle Free Dress Shirts Formal Wedding Prom Long Sleeve Slim Fit Button Down Shirt Solid White M**JEMITOP**$17.41**4.5★8,291 rev](https://www.amazon.com/dp/B0CQX35ZST) [5**DELCARINO Mens Long Sleeve Button Up Shirts Solid Slim Fit Casual Business Formal Dress Shirt White Medium**DELCARINO**$15.11**4.5★10,792 rev](https://www.amazon.com/dp/B094Z8P8BP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Van Heusen mens Slim Fit Flex Collar Stretch Solid Dress Shirt White 15.5 Neck 32 -33 Sleeve Medium US**Van Heusen**$23.36**315 rev3mo ago](https://www.amazon.com/dp/B06W2FYPD9) [**Kenneth Cole Unlisted mens Slim Fit Checks and Stripes (Patterned) Dress Shirt Light Blue 15 -15.5 Neck 32 -33 Sleeve US**Kenneth Cole**$18.64**6,211 rev3mo ago](https://www.amazon.com/dp/B0762T8PH9) [**Unlisted by Kenneth Cole mens Slim Fit Solid Dress Shirt Light Blue 15 -15.5 Neck 32 -33 Sleeve US**Kenneth Cole**$19.70**14,457 rev3mo ago](https://www.amazon.com/dp/B0762QXGTT) [**Kenneth Cole Unlisted mens Slim Fit Solid Dress Shirt White 16 -16.5 Neck 34 -35 Sleeve US**Kenneth Cole**$19.76**14,457 rev7mo ago](https://www.amazon.com/dp/B01M18KOFI) [**ROUWELL Mens White Dress Shirt Long Sleeve Non Iron Wrinkle Free Stretch Business Office Wedding Button Down Shirts L**ROUWELL**$15.27**1,011 rev9mo ago](https://www.amazon.com/dp/B0FRTZCBGC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JEMITOP Mens Stretch Wrinkle Free Dress Shirts Formal Wedding Prom Long Sleeve Slim Fit Button Down Shirt Solid White M**JEMITOP**$17.41**4.5★**▲ 71%**](https://www.amazon.com/dp/B0CQX35ZST) [**ROUWELL Mens White Dress Shirt Long Sleeve Non Iron Wrinkle Free Stretch Business Office Wedding Button Down Shirts L**ROUWELL**$15.27**4.6★**▲ 61%**](https://www.amazon.com/dp/B0FRTZCBGC) [**ROUWELL Black Dress Shirt for Men Long Sleeve Wrinkle Free Stretch Non Iron Business Formal Work Button Down Shirts L**ROUWELL**$15.33**4.6★**▲ 60%**](https://www.amazon.com/dp/B0FCYQV4D5) [**Unlisted by Kenneth Cole mens Slim Fit Solid Dress Shirt Light Blue 15 -15.5 Neck 32 -33 Sleeve US**Kenneth Cole**$19.70**4.3★**▲ 54%**](https://www.amazon.com/dp/B0762QXGTT) [**Nautica Mens Slim Fit Long Sleeve Dress Shirt**NAUTICA**$31.64**4.4★**▲ 53%**](https://www.amazon.com/dp/B0F1GN2YG6)
**~~View all trending →~~**
## **What buyers say about oxford shirts for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Not too tight”*
**Quality-Overall**13%
*“Quality shirt”*
**Comfort-Overall**8%
*“Extremely comfortable”*
**Value For Money**7%
*“Good Value”*
**Material Quality**6%
*“Awesome material”*
**Soft Feel**4%
*“Material very soft”*
**Color**4%
*“Color is great”*
**Weight Light**2%
*“Its lightweight and breathable which is nice because I get hot easily”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Stretchability/Expandability/Elasticity**2%
*“Nice and stretchy”*
### **What buyers complain about **
**Size-Overall**21%
*“sleeves are short”*
**Quality-Overall**8%
*“Low quality”*
**Material Quality**8%
*“Terrible material”*
**Wrinkles**6%
*“Not wrinkle free”*
**Thickness**3%
*“Note that this has thin fabric thickness”*
**Advertised Vs Actual Product**2%
*“Wrong Description”*
**Shrinkage Resistance**2%
*“Shrinks after washing”*
**Product Condition**2%
*“Item arrived used”*
**Color**2%
*“Color is Off”*
**Stretchability/Expandability/Elasticity**2%
*“no real stretch”*
### **Top return reasons **
**Size-Overall**46%
**Material Quality**9%
**Sleeve Fit**7%
**Chest Fit**7%
**Length**4%
**Neck Fit**3%
**Shoulder Fit**2%
**Advertised Vs Actual Product**2%
**Color**2%
**Thin**2%
## **Common questions**
- **Is oxford shirts for men profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 145 tracked products. 17 of 35 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the oxford shirts for men niche?**
- 39 brands and 60 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in oxford shirts for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 10.1% — above our launch gate.
- **When does demand for oxford shirts for men peak?**
- Demand is steady year-round — the busiest month runs 2.8× the quietest.
- **What does it cost to enter the oxford shirts for men niche?**
- Listings span $7.50–$48.50; the average listing price is $20.75 (sweet spot $15–$100). The average incumbent carries 5,653 reviews — the moat a new listing must climb.
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