---
title: "overalls — $1.1M/yr Amazon United States Niche, Score 63/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/overalls"
last_updated: "2026-07-20T17:37:31.762Z"
locale: en
meta:
description: "overalls shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "overalls shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "overalls — $1.1M/yr Amazon United States Niche, Score 63/100 - Flapen"
---
# **overalls**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 78Growth 55Conversion 3Competition 96Returns 0Price range 91Avg price 95Brand share 93Review moat 40Quality gap 77
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$28.64**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$13.20–$48.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 14.7M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+28.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,532.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****15.1%**
return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, overalls is a $1.1M/yr Amazon United States market (14.7M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Sep. Verdict: Worth a look — 63/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Launch success**
- **49%**
- 23 of 47 new (360d)
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **159 days**
## **Competition**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**52 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**42%**
Top 20: 84%
**Top-5 click share**
**18%**
Top 20: 41%
**Open market**
**51%**
- ANRABESS10% - PLNOTME10% - luvamia8% - Ekouaer7% - Amazon Essentials7% - PRETTYGARDEN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.
300K200KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Sep · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/overalls/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$21K4%$42K6%$63K8%$84K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 156 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PLNOTME Womens Denim Bib Overalls Barrel Leg Adjustable Strap Jean Pants Jumpsuits with Pockets**PLNOTME**$41.50**4.1★1,249 rev](https://www.amazon.com/dp/B0CRQWHN4Z) [2**UNIANKIYA 2024 V Neck Sleeveless Loose Fit Overalls One Piece Jumpsuits For Women Spaghetti Strap Harem Long Pants with Pockets**UNIANKIYA**$17.80**4.1★4,368 rev](https://www.amazon.com/dp/B0C8VC2F1C) [3**PRETTYGARDEN One Piece Jumpsuits for Women Dressy Casual Sleeveless Crewneck Wide Leg Rompers Jumpers 2026 Vacation Summer Outfits(Black M)**PRETTYGARDEN**$33.28**4.3★2,316 rev](https://www.amazon.com/dp/B0DK586NBR) [4**QXE Womens Jumpsuits 2026 Summer Floral Overalls One Piece Outfits Sleeveless Wide Leg Pants Rompers with Pockets**QXE**$27.99**3.6★1,188 rev](https://www.amazon.com/dp/B0DSL6K9XK) [5**Womens Denim Wide Leg Overalls Adjustable Strap Loose Fit Bib Pants 2026**PEIHOT**$41.12**4.4★94 rev](https://www.amazon.com/dp/B0FVL194SP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Levi Strauss Signature Gold Womens 90s Hertiage Overall Stretch Denim (Available in Plus) Jolene Large**Levi Strauss Signature Gold**$39.52**202 rev2w ago](https://www.amazon.com/dp/B0F8Y2NTPM) [**Amazon Essentials Womens Square Neck Wide Leg Sleeveless Jumpsuit Black Large**Amazon Essentials**$21.88**74 rev3mo ago](https://www.amazon.com/dp/B0FRR1G2RS) [**Amazon Essentials Womens Oversized-Fit Sleeveless Jumpsuit Black X-Large**Amazon Essentials**$20.14**103 rev3mo ago](https://www.amazon.com/dp/B0FRS3T21J) [**Ekouaer Womens Casual Overalls Wide Leg Jumpsuits Loose Summer Rompers Baggy Jumpers with Pockets Black M**Ekouaer**$25.43**44 rev3mo ago](https://www.amazon.com/dp/B0GT93PCXX) [**chouyatou Womens Suspender Strap Loose Denim Bib Overalls Y2k Baggy Distressed Jeans Wide Leg Jumpsuit Pants (XX-Large Blue)**chouyatou**$26.78**25 rev3mo ago](https://www.amazon.com/dp/B0GSZC17FH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Womens Medium Stretch Relaxed-Fit Denim Short Overalls with Adjustable Straps Classic Light Wash Medium**Amazon Essentials**$22.74**4.4★**▲ 32%**](https://www.amazon.com/dp/B0F7MTL47M) [**PRETTYGARDEN One Piece Jumpsuits for Women Dressy Casual Sleeveless Crewneck Wide Leg Rompers Jumpers 2026 Vacation Summer Outfits(Dark Green M)**PRETTYGARDEN**$30.99**4.3★**▲ 32%**](https://www.amazon.com/dp/B0DK56W6SG) [**Ekouaer Rompers for Women Summer Casual Sleeveless Short Overalls Boho Spaghetti Strap Shorts Jumpsuit with Pockets Black M**Ekouaer**$13.20**4.5★**▲ 31%**](https://www.amazon.com/dp/B0G33N9TCL) [**Amazon Essentials Womens Square Neck Wide Leg Sleeveless Jumpsuit Black Large**Amazon Essentials**$21.88**4.4★**▲ 30%**](https://www.amazon.com/dp/B0FRR1G2RS) [**chouyatou Womens Baggy Adjustable Strap Denim Bib Overalls Barrel Jeans Casual Loose Wide Leg Denim Pant Jumpsuits (X-Large Blue)**chouyatou**$34.02**4.3★**▲ 30%**](https://www.amazon.com/dp/B0FZTCY4L7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**23%
*“comfortable to wear”*
**Size-Overall**22%
*“Fit is accurate”*
**Quality-Overall**6%
*“Amazing quality”*
**Material Quality**5%
*“Comfortable material,”*
**Color**4%
*“Color is accurate”*
**Soft Feel**4%
*“Extremely soft”*
**Shape/Style**3%
*“Very flattering”*
**Stretchability/Expandability/Elasticity**2%
*“Prefect amount of stretch”*
**Value For Money**2%
*“Good for the price”*
**Weight Light**2%
*“Lightweight and breathable”*
### **What buyers complain about **
**Size-Overall**29%
*“Super long”*
**Material Quality**6%
*“Didnt like the material”*
**Quality-Overall**4%
*“Not well made”*
**Length**4%
*“Way too long in length”*
**Thickness**2%
*“They are a thicker material”*
**Strap/String Quality**2%
*“Terrible straps”*
**Shape/Style**2%
*“Not usually my style”*
**Waist Fit**2%
*“Runs small around waist”*
**Advertised Vs Actual Product**2%
*“not like the picture”*
**Smell**1%
*“It smelled like cigarette smoke”*
### **Top return reasons **
**Size-Overall**46%
**Length**17%
**Waist Fit**9%
**Material Quality**6%
**Shape/Style**3%
**Chest Fit**2%
**Advertised Vs Actual Product**2%
**Thigh Fit**2%
**Hip Fit**2%
**Color**1%
## **Common questions**
- **Is overalls profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 156 tracked products. 23 of 47 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the overalls niche?**
- 52 brands and 61 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in overalls?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 15.1% — above our launch gate.
- **When does demand for overalls peak?**
- Demand peaks in May–Jun–Sep; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the overalls niche?**
- Listings span $13.20–$48.75; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 2,532 reviews — the moat a new listing must climb.
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