---
title: "Oscar the Grouch — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/oscar-the-grouch"
last_updated: "2026-08-06T05:23:33.498Z"
locale: en
meta:
description: "Niche score 45/100 · $83K/yr market · 185K searches/yr · $21.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $83K/yr market · 185K searches/yr · $21.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oscar the Grouch — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **oscar the grouch**
**Skip it**
Soft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 17Conversion 26Competition 70Returns 72Price range 88Avg price 92Brand share 48Review moat 58Quality gap 21
**Avg price**
**Great****$21.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.95–$83.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,199.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$83K**
$83K/yr · 185K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oscar the grouch is a $83K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oscar the grouch market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$87K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#16,877**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **79%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**113**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 79%
**Open market**
**19%**
- BRIEF INSANITY39% - Funko17% - Super78% - GUND7% - INTIMO6% - Sesame Street5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/oscar-the-grouch/trend)
## **Top oscar the grouch search terms**
- **oscar the grouch**93K/yr-8.5%0.5% conv. - **oscar the grouch plush**34K/yr-25.8%1.1% conv. - **sesame street funko pop**12K/yr-33.1%1.6% conv. - **gund sesame street plush**7K/yr+22.0%1.0% conv. - **funko pop sesame street**8K/yr-28.9%1.8% conv. - **grouch**6K/yr+17.2%0.0% conv. - **the count sesame street plush**5K/yr-8.6%0.4% conv. - **cookie monster funko pop**5K/yr-21.2%2.0% conv. - **zoe sesame street doll**5K/yr-29.7%0.1% conv. - **elmo funko pop**5K/yr-40.6%2.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/oscar-the-grouch/search-terms)
## **Top oscar the grouch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BRIEF INSANITY Mens and Womens Sesame Street Pajamas - Comfy Loose-Fit Ultra-Soft Oscar The Grouch Pajama Pants Grouchy Sleep Bottoms Small**BRIEF INSANITY**$29.33**4.5★310 rev](https://www.amazon.com/dp/B09VCRYSNT) [2**BRIEF INSANITY Mens and Womens Sesame Street Pajamas - Comfy Loose-Fit Ultra-Soft Oscar The Grouch Pajama Pants Grouchy Sleep Bottoms Medium**BRIEF INSANITY**$29.43**4.5★310 rev](https://www.amazon.com/dp/B09VCPNXXY) [3**BRIEF INSANITY Mens and Womens Sesame Street Pajamas - Comfy Loose-Fit Ultra-Soft Oscar The Grouch Pajama Pants Grouchy Sleep Bottoms Large**BRIEF INSANITY**$29.40**4.5★310 rev](https://www.amazon.com/dp/B09VCRYR7B) [4**Funko Pop! TV: Sesame Street - Oscar The Grouch - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$13.59**4.9★77 rev](https://www.amazon.com/dp/B0DZXSTD2Q) [5**Super7 Super Duper Plush Sesame Street Oscar the Grouch Toy - 8 Sesame Street Plush Toy - Classic TV Show Collectibles and Retro Toys**Super7**$16.24**4.9★234 rev](https://www.amazon.com/dp/B0GDJWKQHH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Good Luck Sock Mens Sesame Street Oscar the Grouch Socks Adult Shoe Size 7-12**Good Luck Sock**$10.97**24,301 rev5mo ago](https://www.amazon.com/dp/B0GL4XF1N1) [**Super7 Super Duper Plush Sesame Street Oscar the Grouch Toy - 8 Sesame Street Plush Toy - Classic TV Show Collectibles and Retro Toys**Super7**$16.24**234 rev6mo ago](https://www.amazon.com/dp/B0GDJWKQHH) [**Sesame Street Oscar the Grouch Toddler Boys Morning Grouch Tight Fit Pajama Set (2T) Multicolored**INTIMO**$20.94**4 rev9mo ago](https://www.amazon.com/dp/B0FW7QQHXB) [**Funko Pop! TV: Sesame Street - Oscar The Grouch - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$13.59**77 rev9mo ago](https://www.amazon.com/dp/B0DZXSTD2Q) [**Funko POP! TV: Sesame Street - The Count**Funko**$12.70**69 rev9mo ago](https://www.amazon.com/dp/B0DZXS5W47)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Luck Sock Mens Sesame Street Oscar the Grouch Socks Adult Shoe Size 7-12**Good Luck Sock**$10.97**4.8★**▲ 157%**](https://www.amazon.com/dp/B0GL4XF1N1) [**Sesame Street Slipper Boot PJ House Shoes - Elmo Cookie Monster Big Bird Oscar the Grouch Slippers PJ Boots - Brown Blue (size 9-10 Toddler)**Sesame Street**$19.50**4.6★**▲ 130%**](https://www.amazon.com/dp/B0FCZR5NNB) [**Sesame Street Slipper Boot PJ House Shoes - Elmo Cookie Monster Big Bird Oscar the Grouch Slippers PJ Boots - Brown Blue (size 5-6 Toddler)**Sesame Street**$19.59**4.6★**▲ 128%**](https://www.amazon.com/dp/B0FCZVTSRV) [**BRIEF INSANITY Mens and Womens Sesame Street Pajamas - Comfy Loose-Fit Ultra-Soft Oscar The Grouch Pajama Pants Grouchy Sleep Bottoms Small**BRIEF INSANITY**$29.33**4.5★**▲ 128%**](https://www.amazon.com/dp/B09VCRYSNT) [**BRIEF INSANITY Mens and Womens Sesame Street Pajamas - Comfy Loose-Fit Ultra-Soft Oscar The Grouch Pajama Pants Grouchy Sleep Bottoms X-Large**BRIEF INSANITY**$29.51**4.5★**▲ 104%**](https://www.amazon.com/dp/B09VCPMJWM)
**~~View all trending →~~**
## **What buyers say about oscar the grouch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“No complaints so far”*
**Soft Feel**14%
*“The material is soft and comfortable”*
**Size-Overall**13%
*“Perfect size”*
**Advertised Vs Actual Product**11%
*“Exactly as advertised”*
**Fun/Entertainment Experience**7%
*“He plays with it every single day”*
**Value For Money**5%
*“Totally worth it”*
**Gifting Purpose**4%
*“Great gift”*
**Collectibles**3%
*“Super cute, and definitely a collectible item”*
**Material Quality**3%
*“The fleece material feels great”*
**Strength**2%
*“Soo cute and sturdy”*
### **What buyers complain about **
**Size-Overall**53%
*“This doll is small”*
**Value For Money**12%
*“I think its a tad overpriced for what it is”*
**Hard Feel**5%
*“Dont love the hard eyeballs”*
**Material Quality**3%
*“Filled with odd material”*
**Advertised Vs Actual Product**3%
*“Product does not indicate that”*
**Durability**3%
*“The second one only lasted two days”*
**Quality-Overall**3%
*“The wings are poor quality”*
**Water Resistance**2%
*“First off, the package wasnt protected from the rain so everything in it, that wasnt covered in plastic, was damaged & wet”*
**Stain Resistance**1%
*“One small thing to note: it does shed a bit of fuzz”*
**Maneuvering**1%
*“The reason for 4 stars is that its kind of hard to maneuver on”*
### **Top return reasons **
**Size-Overall**53%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Material Quality**5%
**Stitch/Finish/Polish**4%
**Hard Feel**3%
**Quality-Overall**3%
**Length**2%
**Product Condition**2%
**Color**1%
## **Common questions**
- **Is oscar the grouch profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 38 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the oscar the grouch niche?**
- 14 brands and 113 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in oscar the grouch?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Hard Feel. The return rate is 2.1%.
- **When does demand for oscar the grouch peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the oscar the grouch niche?**
- Listings span $8.95–$83.30; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.
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