[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-clothing-shoes-jewelry-ororo-heated-scarf":3,"research-sidebar-rollups":450},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":44,"baselines":77,"demand":82,"seasonality":265,"brandShare":278,"products":284,"feedback":328,"searchTerms":405,"related":415,"lastUpdated":32},"173104c8-c258-4375-b301-54ee77a694d9","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":19,"avgRating":20,"avgReviewCount":21,"avgPrice":22,"priceMin":23,"priceMax":24,"productCount":25,"unitsSoldMax":26,"sponsoredPct":19,"returnRate":27,"successfulLaunches360":15,"newProducts360":19,"amazonNicheId":4,"title":28,"slug":29,"href":30,"leafCategoryName":31,"scrapedAt":32,"brandCount":19,"brandCountYearAgo":19,"sellerCount":33,"signals":34,"avgBsr":37,"pageQuality":15,"unitsSoldMin":38,"unitsSoldAvgMin":15,"unitsSoldAvgMax":39,"revenueMin":40,"revenueMax":41,"avgBrandAgeMonths":42,"avgSellerAgeDays":43,"top20ClickShare":19,"top20BrandShare":19,"primePct":19,"oosRate":15},0,5849,0.649,-0.8635,1,4.3,366,63.89,57.53,79.56,5,500,0.0938,"ororo heated scarf","ororo-heated-scarf","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fororo-heated-scarf","Scarves","2026-07-11T23:59:34.308587+00:00",2,[35,36],"high_returns","high_price",193,250,100,15973,31945,40,302,{"score":45,"verdict":46,"components":47},22,"skip",[48,51,53,56,58,60,63,68,71,74],{"key":49,"score":15,"weight":50,"raw":15},"marketSize",0.15,{"key":52,"score":15,"weight":50,"raw":18},"growth",{"key":54,"score":15,"weight":55,"raw":15},"conversion",0.1,{"key":57,"score":15,"weight":50,"raw":19},"competition",{"key":59,"score":15,"weight":55,"raw":19},"brandShare",{"key":61,"score":62,"weight":55,"raw":20},"qualityGap",75,{"key":64,"score":65,"weight":66,"raw":67},"reviewMoat",82,0.05,366.4,{"key":69,"score":70,"weight":55,"raw":27},"returns",9,{"key":72,"score":73,"weight":66,"raw":22},"avgPrice",88,{"key":75,"score":76,"weight":66,"raw":19},"priceRange",95,{"avgRating":78,"medianPrice":79,"medianReturnRate":80,"nichesTracked":81},4.42,24.38,0.0215,115062,{"points":83,"droppedPartialWeek":264},[84,87,90,93,95,97,100,103,106,108,110,113,116,119,121,124,126,129,131,133,135,137,139,142,144,147,149,152,155,157,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,227,229,232,234,237,240,242,244,246,248,250,252,254,256,258,260,262],{"week":85,"volume":86},"2025-03-02",44,{"week":88,"volume":89},"2025-03-09",43,{"week":91,"volume":92},"2025-03-16",25,{"week":94,"volume":92},"2025-03-23",{"week":96,"volume":25},"2025-03-30",{"week":98,"volume":99},"2025-04-06",13,{"week":101,"volume":102},"2025-04-13",14,{"week":104,"volume":105},"2025-04-20",21,{"week":107,"volume":70},"2025-04-27",{"week":109,"volume":70},"2025-05-04",{"week":111,"volume":112},"2025-05-11",8,{"week":114,"volume":115},"2025-05-18",3,{"week":117,"volume":118},"2025-05-25",12,{"week":120,"volume":115},"2025-06-01",{"week":122,"volume":123},"2025-06-08",7,{"week":125,"volume":123},"2025-06-15",{"week":127,"volume":128},"2025-06-22",4,{"week":130,"volume":70},"2025-06-29",{"week":132,"volume":115},"2025-07-06",{"week":134,"volume":118},"2025-07-13",{"week":136,"volume":70},"2025-07-20",{"week":138,"volume":25},"2025-07-27",{"week":140,"volume":141},"2025-08-10",10,{"week":143,"volume":123},"2025-08-17",{"week":145,"volume":146},"2025-08-24",33,{"week":148,"volume":118},"2025-08-31",{"week":150,"volume":151},"2025-09-07",35,{"week":153,"volume":154},"2025-09-14",17,{"week":156,"volume":141},"2025-09-21",{"week":158,"volume":92},"2025-09-28",{"week":160,"volume":161},"2025-10-05",32,{"week":163,"volume":164},"2025-10-12",66,{"week":166,"volume":167},"2025-10-19",86,{"week":169,"volume":170},"2025-10-26",144,{"week":172,"volume":173},"2025-11-02",118,{"week":175,"volume":176},"2025-11-09",149,{"week":178,"volume":179},"2025-11-16",251,{"week":181,"volume":182},"2025-11-23",314,{"week":184,"volume":185},"2025-11-30",439,{"week":187,"volume":188},"2025-12-07",727,{"week":190,"volume":191},"2025-12-14",892,{"week":193,"volume":194},"2025-12-21",785,{"week":196,"volume":197},"2025-12-28",416,{"week":199,"volume":200},"2026-01-04",212,{"week":202,"volume":203},"2026-01-11",123,{"week":205,"volume":206},"2026-01-18",116,{"week":208,"volume":209},"2026-01-25",177,{"week":211,"volume":212},"2026-02-01",155,{"week":214,"volume":215},"2026-02-08",113,{"week":217,"volume":218},"2026-02-15",89,{"week":220,"volume":221},"2026-02-22",39,{"week":223,"volume":224},"2026-03-01",23,{"week":226,"volume":92},"2026-03-08",{"week":228,"volume":99},"2026-03-15",{"week":230,"volume":231},"2026-03-22",19,{"week":233,"volume":70},"2026-03-29",{"week":235,"volume":236},"2026-04-05",15,{"week":238,"volume":239},"2026-04-12",18,{"week":241,"volume":141},"2026-04-19",{"week":243,"volume":128},"2026-04-26",{"week":245,"volume":141},"2026-05-03",{"week":247,"volume":112},"2026-05-10",{"week":249,"volume":141},"2026-05-17",{"week":251,"volume":123},"2026-05-24",{"week":253,"volume":112},"2026-05-31",{"week":255,"volume":123},"2026-06-07",{"week":257,"volume":128},"2026-06-14",{"week":259,"volume":112},"2026-06-21",{"week":261,"volume":99},"2026-06-28",{"week":263,"volume":239},"2026-07-05",false,[266,267,268,269,270,271,272,273,274,275,276,277],1.7983963344788088,1.134020618556701,0.2646048109965636,0.14891179839633448,0.09545628102329135,0.07891052564592084,0.10767468499427263,0.1775486827033219,0.24914089347079038,0.9392898052691867,2.9117983963344787,8.075601374570446,{"top":279,"otherBrandCount":15,"otherClickShare":283},[280],{"brand":281,"clickShare":282},"ORORO",0.9999999999999999,1.1102230246251565e-16,[285,295,303,311,320],{"asin":286,"title":287,"brand":281,"imageUrl":288,"price":289,"rating":20,"reviews":290,"clickShare90":291,"clickShare360":292,"launchDate":293,"amazonUrl":294},"B0C89NWTVG","ORORO Heated Scarf Up to 12 Hours of Warmth Heated Neck Warmer with USB-C Rechargeable Battery (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UFTVl6fcL.jpg",59.62,458,0.4144,0.7646,"2023-06-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C89NWTVG",{"asin":296,"title":297,"brand":281,"imageUrl":298,"price":24,"rating":15,"reviews":15,"clickShare90":299,"clickShare360":300,"launchDate":301,"amazonUrl":302},"B0FSSC1J99","ORORO Unisex Faux Fur Fleece Heated Scarf Rechargeable Heated Fleece Neck Warmer with Battery (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F2167BJ1EOtL.jpg",0.2613,0.0655,"2025-09-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FSSC1J99",{"asin":304,"title":305,"brand":281,"imageUrl":306,"price":23,"rating":20,"reviews":290,"clickShare90":307,"clickShare360":308,"launchDate":309,"amazonUrl":310},"B0FFMBSRWX","ORORO Heated Scarf Up to 12 Hours of Warmth Heated Neck Warmer with Rechargeable Battery (Maroon)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-QOSbT53L.jpg",0.1171,0.0063,"2025-06-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FFMBSRWX",{"asin":312,"title":313,"brand":281,"imageUrl":314,"price":315,"rating":20,"reviews":290,"clickShare90":316,"clickShare360":317,"launchDate":318,"amazonUrl":319},"B09HP4VZ15","ORORO Heated Scarf with Battery Up to 12 Hours of Warmth Rechargeable Heated Neck Warmer (Charger Not Included) (Grey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Cvo0uiykL.jpg",59.6,0.1081,0.1578,"2021-10-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09HP4VZ15",{"asin":321,"title":322,"brand":281,"imageUrl":323,"price":324,"rating":20,"reviews":290,"clickShare90":325,"clickShare360":326,"launchDate":309,"amazonUrl":327},"B0FFM7MSRC","ORORO Heated Scarf Up to 12 Hours of Warmth Heated Neck Warmer with Rechargeable Battery (Brown)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31lg75nH07L.jpg",63.15,0.0991,0.0058,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FFM7MSRC",{"love":329,"hate":361,"returnReasons":378},[330,337,342,346,351,356],{"topic":331,"percentOfMentions":332,"verbatims":333},"Warmth",0.4722,[334,335,336],"warm","This keeps me warm w\u002Fo wearing jackets or coats","this has been really helpful for keeping me warm",{"topic":338,"percentOfMentions":339,"verbatims":340},"Quality-Overall",0.16670000000000001,[341],"ORORO all have great quality",{"topic":343,"percentOfMentions":339,"verbatims":344},"Exercise\u002FSports Suitability",[345],"My wife likes it for winter bike rides",{"topic":347,"percentOfMentions":348,"verbatims":349},"Weather Proof",0.0833,[350],"makes a big difference on cold windy days",{"topic":352,"percentOfMentions":353,"verbatims":354},"Advertised Vs Actual Product",0.0556,[355],"gets the job done",{"topic":357,"percentOfMentions":353,"verbatims":358},"Weight Light",[359,360],"The scarf is lightweight","Lightweight, not bulky",[362,367,371,375],{"topic":363,"percentOfMentions":364,"verbatims":365},"Size-Overall",0.25,[366],"Too short",{"topic":331,"percentOfMentions":364,"verbatims":368},[369,370],"Did not get very warm","I am returning this as it only got lightly warm",{"topic":372,"percentOfMentions":364,"verbatims":373},"Pain Relief-Overall",[374],"my neck gets sore after an hour or so",{"topic":338,"percentOfMentions":364,"verbatims":376},[377],"Very poor quality",[379,381,384,386,389,392,395,397,400,403],{"reason":331,"pct":380},0.2614,{"reason":382,"pct":383},"Charging",0.1174,{"reason":363,"pct":385},0.0909,{"reason":387,"pct":388},"Length",0.08900000000000001,{"reason":390,"pct":391},"Functionality-Overall",0.0739,{"reason":393,"pct":394},"Product Condition",0.0682,{"reason":352,"pct":396},0.0436,{"reason":398,"pct":399},"Thin",0.0341,{"reason":401,"pct":402},"Neck Fit",0.028399999999999998,{"reason":404,"pct":402},"Width",[406,410],{"term":28,"volume":407,"growthQoq":408,"conversionRate":409},3924,-0.8531,0.0361,{"term":411,"volume":412,"growthQoq":413,"conversionRate":414},"ororo scarf",1925,-0.8803,0.0238,[416,423,428,433,439,444],{"title":417,"href":418,"score":419,"verdict":420,"marketSize":421,"growth90":422},"first communion gifts for boys","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Ffirst-communion-gifts-for-boys",72,"watch",398262.51,2.2345,{"title":424,"href":425,"score":419,"verdict":420,"marketSize":426,"growth90":427},"fifa world cup 2026 tshirt","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Ffifa-world-cup-2026-tshirt",176846.26,21.9006,{"title":429,"href":430,"score":419,"verdict":420,"marketSize":431,"growth90":432},"american flag hat","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Famerican-flag-hat",764006.02,4.2878,{"title":434,"href":435,"score":419,"verdict":436,"marketSize":437,"growth90":438},"white socks men","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-socks-men","launch",2984249.86,0.1326,{"title":440,"href":441,"score":419,"verdict":420,"marketSize":442,"growth90":443},"american flag overalls","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Famerican-flag-overalls",661512.33,25.9772,{"title":445,"href":446,"score":447,"verdict":420,"marketSize":448,"growth90":449},"white ankle socks for men","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-ankle-socks-for-men",73,447876.73,0.8832,[451,458,465,472,479,486,493,496,503,510,517,524,531,538,545,552,559,566,573,579],{"nodeId":452,"label":453,"slug":454,"href":455,"nichesTracked":456,"marketSizeTotal":457},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":459,"label":460,"slug":461,"href":462,"nichesTracked":463,"marketSizeTotal":464},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":466,"label":467,"slug":468,"href":469,"nichesTracked":470,"marketSizeTotal":471},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":473,"label":474,"slug":475,"href":476,"nichesTracked":477,"marketSizeTotal":478},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":480,"label":481,"slug":482,"href":483,"nichesTracked":484,"marketSizeTotal":485},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":487,"label":488,"slug":489,"href":490,"nichesTracked":491,"marketSizeTotal":492},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":494,"marketSizeTotal":495},16932,4054319330,{"nodeId":497,"label":498,"slug":499,"href":500,"nichesTracked":501,"marketSizeTotal":502},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":504,"label":505,"slug":506,"href":507,"nichesTracked":508,"marketSizeTotal":509},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":511,"label":512,"slug":513,"href":514,"nichesTracked":515,"marketSizeTotal":516},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":518,"label":519,"slug":520,"href":521,"nichesTracked":522,"marketSizeTotal":523},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":525,"label":526,"slug":527,"href":528,"nichesTracked":529,"marketSizeTotal":530},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":532,"label":533,"slug":534,"href":535,"nichesTracked":536,"marketSizeTotal":537},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":539,"label":540,"slug":541,"href":542,"nichesTracked":543,"marketSizeTotal":544},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":546,"label":547,"slug":548,"href":549,"nichesTracked":550,"marketSizeTotal":551},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":553,"label":554,"slug":555,"href":556,"nichesTracked":557,"marketSizeTotal":558},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":560,"label":561,"slug":562,"href":563,"nichesTracked":564,"marketSizeTotal":565},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":567,"label":568,"slug":569,"href":570,"nichesTracked":571,"marketSizeTotal":572},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":574,"label":575,"slug":576,"href":577,"nichesTracked":112,"marketSizeTotal":578},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":580,"label":581,"slug":582,"href":583,"nichesTracked":33,"marketSizeTotal":584},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]