---
title: "Orange Sweater — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/orange-sweater"
last_updated: "2026-08-11T21:34:11.526Z"
locale: en
meta:
description: "Niche score 42/100 · $93K/yr market · 774K searches/yr · $24.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $93K/yr market · 774K searches/yr · $24.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Sweater — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **orange sweater**
**Skip it**
Soft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 0Conversion 6Competition 89Returns 0Price range 82Avg price 95Brand share 86Review moat 23Quality gap 58
**Avg price**
**Incredible****$24.11**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$10.42–$37.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$93K**
$93K/yr · 774K searches
**Review moat**
**Bad****6,769.63**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-58.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****14.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, orange sweater is a $93K/yr Amazon United States market (774K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange sweater market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$121K–$145K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#423**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**49%**
Top 20: 85%
**Top-5 click share**
**26%**
Top 20: 54%
**Open market**
**47%**
- Amazon Essentials25% - Urban CoCo8% - Saodimallsu6% - SHEWIN5% - PRETTYGARDEN5% - Iandroiy3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -58.6% search growth over the last 90 days.
80K60KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 27.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-sweater/trend)
## **Top orange sweater search terms**
- **orange sweater**264K/yr-41.0%0.3% conv. - **orange sweater for woman**230K/yr-71.9%0.4% conv. - **orange sweater women**41K/yr-45.0%0.2% conv. - **womens orange sweater**41K/yr-60.1%0.4% conv. - **orange sweaters for women**26K/yr-41.0%0.4% conv. - **burnt orange sweater**66K/yr-74.8%0.0% conv. - **orange sweater for women**21K/yr-39.2%0.5% conv. - **burnt orange sweater for woman**40K/yr-69.0%0.1% conv. - **orange sweaters**14K/yr-51.5%0.1% conv. - **orange womens sweater**11K/yr-68.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-sweater/search-terms)
## **Top orange sweater products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$8K12%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Long-Sleeve Lightweight Crewneck Sweater Flattering (Available in Plus Size) Rust XX-Large**Amazon Essentials**$10.42**4.4★25,585 rev](https://www.amazon.com/dp/B08T7GVVCZ) [2**Amazon Essentials Mens Regular Fit Cotton V-Neck Pullover Sweater (Available in Big & Tall) Orange X-Large**Amazon Essentials**$21.75**4.5★7,798 rev](https://www.amazon.com/dp/B08TVLMJGW) [3**Amazon Essentials Mens Regular Fit Cotton V-Neck Pullover Sweater (Available in Big & Tall) Orange Large**Amazon Essentials**$24.16**4.6★8,796 rev](https://www.amazon.com/dp/B08TVKRP35) [4**LILBETTER Womens Long Sleeve Button Down V-Neck Hollow Out Pattern Design Open Front Cardigan Sweater(Bright-Orange X-Large)**LILBETTER**$18.88**4.6★365 rev](https://www.amazon.com/dp/B0FDKD76ZD) [5**ANRABESS Womens Oversized Sweaters 2026 Long Sleeve Fuzzy Knit Casual Chunky Pullover Sweater Fall Outfits Clothes Orange Medium**ANRABESS**$32.53**4.4★6,125 rev](https://www.amazon.com/dp/B0FJBHXWM1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rapbin Womens Lightweight Short Sleeve Sweater Casual V Neck Knit Blouses Shirts 2026 Spring Summer Tops Orange**Rapbin**$16.03**301 rev6mo ago](https://www.amazon.com/dp/B0G3X8MRJW) [**Rapbin Womens Lightweight Short Sleeve Sweater Casual V Neck Knit Blouses Shirts 2026 Spring Summer Tops Orange**Rapbin**$15.99**301 rev6mo ago](https://www.amazon.com/dp/B0G3X99L19) [**QILORA Short Sleeve Sweater for Women Summer Lightweight Sweater Knit Top Crew Neck Business Casual Work Top Orange**QILORA**$14.49**20 rev6mo ago](https://www.amazon.com/dp/B0GD73TDDH) [**SHEWIN Womens Tops Dressy Casual Crewneck Lightweight Sweaters for Women Pullover Mesh Top Women Knit Spring Clothes for Women US 8-10(M) Orange**SHEWIN**$19.92**239 rev8mo ago](https://www.amazon.com/dp/B0FSQPDPGM) [**RoseSeek Womens Button Down Knitted Sweaters Crew Neck Long Sleeve Jumper Fall Tops Burnt Orange Medium**RoseSeek**$32.17**9 rev10mo ago](https://www.amazon.com/dp/B0FR7CKL58)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QILORA Short Sleeve Sweater for Women Summer Lightweight Sweater Knit Top Crew Neck Business Casual Work Top Orange**QILORA**$14.49**4.3★**▲ 191%**](https://www.amazon.com/dp/B0GD73TDDH) [**Amazon Essentials Mens Cable Knit Long-Sleeve Crewneck Sweater 100% Cotton Big & Tall Options Available Orange XX-Large**Amazon Essentials**$18.06**4.5★**▲ 181%**](https://www.amazon.com/dp/B08TVKRP8B) [**Rapbin Womens Lightweight Short Sleeve Sweater Casual V Neck Knit Blouses Shirts 2026 Spring Summer Tops Orange**Rapbin**$16.03**4.5★**▲ 178%**](https://www.amazon.com/dp/B0G3X8MRJW) [**Iandroiy Womens 3/4 Sleeve Cropped Cardigan Sweater Elegant Shrugs for Women (Small Orange)**Iandroiy**$13.56**4.1★**▲ 176%**](https://www.amazon.com/dp/B0F2MM7M2Y) [**SHEWIN Womens Tops Dressy Casual Crewneck Lightweight Sweaters for Women Pullover Mesh Top Women Knit Spring Clothes for Women US 8-10(M) Orange**SHEWIN**$19.92**4.4★**▲ 175%**](https://www.amazon.com/dp/B0FSQPDPGM)
**~~View all trending →~~**
## **What buyers say about orange sweater**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“True fit”*
**Color**17%
*“Great color”*
**Comfort-Overall**11%
*“Very comfortable”*
**Quality-Overall**11%
*“Great quality”*
**Soft Feel**6%
*“The fabric is so soft and cuddly”*
**Weight Light**5%
*“Nice spring weight”*
**Warmth**5%
*“it kept me warm”*
**Material Quality**3%
*“This is a blend of cotton and acrylic and it is very lightweight and breathable”*
**Value For Money**3%
*“The value for the money is definitely good”*
**Advertised Vs Actual Product**3%
*“as it appears online”*
### **What buyers complain about **
**Thickness**14%
*“Thin”*
**Size-Overall**14%
*“Short sweater”*
**Color**8%
*“The color is pumpkin not like a burnt orange”*
**Gap/Hole**6%
*“Hole formed after 1st wash”*
**Stitch/Finish/Polish**5%
*“Sewn with wrong side of fabric to outside of shirt”*
**Material Quality**3%
*“Not good quality fabric”*
**Defective Material/Parts**2%
*“Unfortunately, it was sewn with the wrong side of the material facing out”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
**Value For Money**2%
*“Pricey,”*
**Sleeve Fit**2%
*“Sleeves ma be longish for some”*
### **Top return reasons **
**Size-Overall**42%
**Color**18%
**Material Quality**6%
**Length**6%
**Sleeve Fit**3%
**Chest Fit**3%
**Advertised Vs Actual Product**3%
**Thin**2%
**Waist Fit**2%
**Brightness/Shine/Glow**2%
## **Common questions**
- **Is orange sweater profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 78 tracked products. 2 of 21 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the orange sweater niche?**
- 40 brands and 60 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in orange sweater?**
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 14.6% — above our launch gate.
- **When does demand for orange sweater peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 27.5× the quietest.
- **What does it cost to enter the orange sweater niche?**
- Listings span $10.42–$37.74; the average listing price is $24.11 (sweet spot $15–$100). The average incumbent carries 6,770 reviews — the moat a new listing must climb.
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