---
title: "Orange Sports Bra — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/orange-sports-bra"
last_updated: "2026-08-06T02:43:52.029Z"
locale: en
meta:
description: "Niche score 49/100 · $56K/yr market · 370K searches/yr · $22.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $56K/yr market · 370K searches/yr · $22.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Sports Bra — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **orange sports bra**
**Skip it**
High returns (10.9%) — this niche doesn't clear our bar today.
Market size 14Growth 47Conversion 8Competition 98Returns 4Price range 83Avg price 94Brand share 81Review moat 26Quality gap 60
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.18–$52.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,871.52**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$56K**
$56K/yr · 370K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.9%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, orange sports bra is a $56K/yr Amazon United States market (370K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange sports bra market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$90K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#266**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**67 **▲rising
**Sellers**
**149**
**Top-5 brand share**
**54%**
Top 20: 86%
**Top-5 click share**
**8%**
Top 20: 22%
**Open market**
**52%**
- CRZ YOGA19% - RUNNING GIRL13% - HeyNuts5% - Nike4% - Comper3% - Amazon Essentials3%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +17.6% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-sports-bra/trend)
## **Top orange sports bra search terms**
- **royal blue sports bra**44K/yr+45.6%0.9% conv. - **light blue sports bra**36K/yr+27.3%0.6% conv. - **light pink sports bra**37K/yr+3.9%0.9% conv. - **teal sports bra**27K/yr+57.5%0.5% conv. - **crazy yoga bra**35K/yr-5.5%0.5% conv. - **champion sports bras**32K/yr+8.9%0.5% conv. - **u back sports bra**14K/yr+44.4%0.2% conv. - **crz yoga butterluxe bra**13K/yr+26.3%0.4% conv. - **womens nike sports bra**17K/yr+9.6%0.9% conv. - **fabletics sports bra**14K/yr+26.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-sports-bra/search-terms)
## **Top orange sports bra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$5562%$1K3%$2K4%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRZ YOGA Butterluxe Womens Y Back Sports Bra - Padded Racerback Low Impact Spaghetti Thin Strap Workout Yoga Top Black Small**CRZ YOGA**$26.20**4.5★7,809 rev](https://www.amazon.com/dp/B0B3D4K7CG) [2**Ama Larsi High Impact Strappy Sports Bra for Women Bright Blue**Ama Larsi**$21.76**4.3★486 rev](https://www.amazon.com/dp/B0969NWXCB) [3**CRZ YOGA Butterluxe Adjustable Spaghetti Strap Sports Bras for Women - Scoop Neck Wireless Padded Yoga Workout Crop Top Black Medium**CRZ YOGA**$26.09**4.5★1,902 rev](https://www.amazon.com/dp/B0CFQRZ8K7) [4**Fabletics Womens Oasis Twist Sports Bra Workout Yoga Athletic Fitness Knit XXS Black**Fabletics**$28.33**4.1★68 rev](https://www.amazon.com/dp/B0B69QZGCK) [5**Sports Bras for Women Soft Workout Tops Yoga Bra**JOYSPELS**$19.26**4.5★48 rev](https://www.amazon.com/dp/B0G9HS946M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sports Bras for Women Soft Workout Tops Yoga Bra**JOYSPELS**$19.26**48 rev3mo ago](https://www.amazon.com/dp/B0G9HS946M) [**HeyNuts to Freest Womens Y Back Sports Bra Low Impact Spaghetti Thin Strap Racerback Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Gossamer Blue S**HeyNuts**$26.15**153 rev6mo ago](https://www.amazon.com/dp/B0G2YXFJBG) [**Amazon Essentials Womens Active Total Train Medium Support Racerback Sports Bra Royal Blue X-Small**Amazon Essentials**$9.14**125 rev9mo ago](https://www.amazon.com/dp/B0F79YV4DR) [**RUNNING GIRL Sports Bra for Women Strappy Running Padded Sports Bras High Impact Yoga Bra with Sewn in Pads(3135_Pink_M)**RUNNING GIRL**$21.54**146 rev9mo ago](https://www.amazon.com/dp/B0FPRFG7PR) [**Comper Womens Sports Bras Wirefree Racerback Workout Bras Sexy Thin Straps Yoga Sport Bras with Removable Pads(Sapphire Blue-S)**Comper**$14.39**262 rev1y ago](https://www.amazon.com/dp/B0FNMKCZFV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sports Bras for Women Soft Workout Tops Yoga Bra**JOYSPELS**$19.26**4.5★**▲ 65%**](https://www.amazon.com/dp/B0G9HS946M) [**HeyNuts to Freest Womens Y Back Sports Bra Low Impact Spaghetti Thin Strap Racerback Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Gossamer Blue S**HeyNuts**$26.15**4.5★**▲ 62%**](https://www.amazon.com/dp/B0G2YXFJBG) [**Amazon Essentials Womens Active Total Train Medium Support Racerback Sports Bra Royal Blue X-Small**Amazon Essentials**$9.14**4.3★**▲ 61%**](https://www.amazon.com/dp/B0F79YV4DR) [**Comper Womens Sports Bra with Thin Straps Stretchy Wirefree Workout Bras Lightweight Workouts Bralette with Removable Pads (Light Pink-M)**Comper**$14.18**4.1★**▲ 60%**](https://www.amazon.com/dp/B0FT2PQM8Z) [**Omwilddo Womens Strappy Sports Bras Light Compression Crop Criss Cross Back Padded Workout Yoga Bra Supportive U Neckline Light Blue M**Omwilddo**$25.13**4.5★**▲ 37%**](https://www.amazon.com/dp/B0DT4TBV62)
**~~View all trending →~~**
## **What buyers say about orange sports bra**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**25%
*“Comfortable too”*
**Size-Overall**19%
*“Amazing fit”*
**Quality-Overall**6%
*“AMAZING QUALITY”*
**Soft Feel**6%
*“Nice and smooth”*
**Exercise/Sports Suitability**5%
*“Good sports bra”*
**Color**4%
*“The color is so pretty”*
**Material Quality**4%
*“Amazing material”*
**Value For Money**3%
*“Very fair price”*
**Shape/Style**2%
*“style is flattering”*
**Strap/String Quality**2%
*“the straps are comfortable”*
### **What buyers complain about **
**Size-Overall**28%
*“It was huge”*
**Strap/String Quality**5%
*“Straps are uncomfortable”*
**Comfort-Overall**4%
*“Not as comfortable as it claims”*
**Quality-Overall**3%
*“inconsistent quality control”*
**Chest Fit**3%
*“are tight around the chest”*
**Durability**3%
*“Falls apart”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Exercise/Sports Suitability**2%
*“Not for running”*
**Cushion**2%
*“Hard padding”*
**Stretchability/Expandability/Elasticity**2%
*“no stretch”*
### **Top return reasons **
**Size-Overall**73%
**Chest Fit**7%
**Advertised Vs Actual Product**2%
**Length**2%
**Color**2%
**Cushion**2%
**Material Quality**2%
**Comfort-Overall**1%
**Shape/Style**1%
**Strap/String Quality**1%
## **Common questions**
- **Is orange sports bra profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 381 tracked products. 21 of 125 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the orange sports bra niche?**
- 67 brands and 149 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in orange sports bra?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 10.9% — above our launch gate.
- **When does demand for orange sports bra peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the orange sports bra niche?**
- Listings span $8.18–$52.83; the average listing price is $22.45 (sweet spot $15–$100). The average incumbent carries 3,872 reviews — the moat a new listing must climb.
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