---
title: "Orange Shorts — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/orange-shorts"
last_updated: "2026-08-11T21:34:08.449Z"
locale: en
meta:
description: "Niche score 58/100 · $96K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $96K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Orange Shorts — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **orange shorts**
**Worth a look**
Shows demand growing +139.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 24Growth 96Conversion 10Competition 88Returns 12Price range 70Avg price 85Brand share 87Review moat 29Quality gap 63
**Growth**
**Incredible****+139.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.93**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.74–$34.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,635.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$96K**
$96K/yr · 651K searches
**Returns**
**Bad****8.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, orange shorts is a $96K/yr Amazon United States market (651K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange shorts market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$114K–$151K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#449**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**44 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**48%**
Top 20: 85%
**Top-5 click share**
**27%**
Top 20: 55%
**Open market**
**48%**
- BMJL18% - PINSPARK11% - AugIris8% - CRZ YOGA7% - MAGCOMSEN5% - ANRABESS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +139.5% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Sep, Oct · busiest ÷ quietest = 21.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-shorts/trend)
## **Top orange shorts search terms**
- **orange shorts**225K/yr+118.6%0.5% conv. - **orange shorts women**148K/yr+170.3%0.6% conv. - **orange biker shorts**47K/yr+125.2%0.6% conv. - **orange athletic shorts**24K/yr+150.9%0.7% conv. - **orange running shorts**20K/yr+90.3%0.8% conv. - **womens orange shorts**25K/yr+205.9%0.6% conv. - **orange workout shorts**19K/yr+105.4%0.4% conv. - **neon orange shorts**14K/yr+224.0%0.6% conv. - **orange athletic shorts women**12K/yr+204.0%0.8% conv. - **orange shorts for women**13K/yr+203.5%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-shorts/search-terms)
## **Top orange shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AugIris Athletic Running Shorts for Women with Zipper Pocket Soft Lightweight Gym Workout Shorts with Mesh Liner Quick Dry Neon Orange**AugIris**$22.30**4.5★388 rev](https://www.amazon.com/dp/B0D4J41WLP) [2**BMJL Womens Athletic Shorts High Waisted Running Short Pocket Sporty Short Gym Elastic Workout Shorts 2.5(M Neon Orange)**BMJL**$22.60**4.4★12,803 rev](https://www.amazon.com/dp/B0CM91TRS1) [3**BMJL Womens Running Shorts Elastic High Waisted with Pockets 2.5 Sporty Workout Quick Dry Athletic Shorts(M Bright Orange)**BMJL**$19.11**4.4★13,189 rev](https://www.amazon.com/dp/B0B7BKVX71) [4**CRZ YOGA Mid Waisted Split Running Shorts for Women 4 - Comfy Mesh Liner for Workout Athletic Gym Track Quick Dry Neon Orange Medium**CRZ YOGA**$25.66**4.5★2,786 rev](https://www.amazon.com/dp/B0C6XQ6Z1L) [5**DHSO High Waisted Biker Shorts for Women-5 Spandex Tummy Control Athletic Workout Running Yoga Gym Shorts(Orange L-XL)**DHSO**$9.57**4.4★1,656 rev](https://www.amazon.com/dp/B0G2QS6Y45)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CRZ YOGA High Waisted Split Running Shorts for Women 3 - Comfy Mesh Liner for Workout Athletic GymTrack Quick Dry Neon Orange Medium**CRZ YOGA**$26.40**2,339 rev2mo ago](https://www.amazon.com/dp/B09JB1YPWV) [**PINSPARK 2 in 1 Running Shorts for Women Comfy High Waisted Athletic Sports Short Tummy Control Stretch Workout Gym Active Shorts with Two Pockets Orange Medium**PINSPARK**$19.91**268 rev5mo ago](https://www.amazon.com/dp/B0G4PR87BQ) [**FULLSOFT High Waisted Biker Shorts for Women-5 Tummy Control Fitness Athletic Workout Running Yoga Gym Shorts with Pockets(Orange-Yellow Small-Medium)**FULLSOFT**$9.77**8,495 rev5mo ago](https://www.amazon.com/dp/B0GHN1K22W) [**IFNOW Running Shorts for Women with Zip Pocket Quick-Dry Lightweight 2.5 Low Waisted Gym Yoga Workout Athletic Shorts Neon Orange**IFNOW**$18.40**30 rev5mo ago](https://www.amazon.com/dp/B0GGXJH7BX) [**ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Orange White Plaid Large**ANRABESS**$14.43**738 rev7mo ago](https://www.amazon.com/dp/B0G69QQYWZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IFNOW Running Shorts for Women with Zip Pocket Quick-Dry Lightweight 2.5 Low Waisted Gym Yoga Workout Athletic Shorts Neon Orange**IFNOW**$18.40**4.7★**▲ 37%**](https://www.amazon.com/dp/B0GGXJH7BX) [**FULLSOFT High Waisted Biker Shorts for Women-5 Tummy Control Fitness Athletic Workout Running Yoga Gym Shorts with Pockets(Orange-Yellow Small-Medium)**FULLSOFT**$9.77**4.4★**▲ 37%**](https://www.amazon.com/dp/B0GHN1K22W) [**CRZ YOGA High Waisted Split Running Shorts for Women 3 - Comfy Mesh Liner for Workout Athletic GymTrack Quick Dry Neon Orange Medium**CRZ YOGA**$26.40**4.5★**▲ 36%**](https://www.amazon.com/dp/B09JB1YPWV) [**ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Orange White Plaid Large**ANRABESS**$14.43**4.5★**▲ 36%**](https://www.amazon.com/dp/B0G69QQYWZ) [**Yoglegins Womens Lightweight Hiking Cargo Shorts for Running Athletic Camping Travel Golf - Water Resistant with 5 Pockets (Orange X-Large)**Yoglegins**$20.85**4.5★**▲ 29%**](https://www.amazon.com/dp/B0G2Q6PQVS)
**~~View all trending →~~**
## **What buyers say about orange shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fits well”*
**Comfort-Overall**16%
*“very comfortable”*
**Color**10%
*“Cute Color”*
**Material Quality**8%
*“The material is nice and cool”*
**Quality-Overall**5%
*“Great quality skirt”*
**Exercise/Sports Suitability**4%
*“Great for sports”*
**Pockets/Compartments**3%
*“I also love that they have pockets”*
**Value For Money**3%
*“Great DEAL”*
**Design-Overall**3%
*“have built in brief”*
**Soft Feel**2%
*“Super soft”*
### **What buyers complain about **
**Size-Overall**37%
*“Too small”*
**Color**7%
*“Color is off”*
**Thin**6%
*“Very Thin material”*
**Advertised Vs Actual Product**5%
*“Didn't match the description of measurement, runs big”*
**Adhesion/Stickiness**5%
*“The fabric sticks to the leg”*
**Material Quality**3%
*“Cheap material”*
**Shape/Style**2%
*“They are not very flattering on me”*
**Waist Fit**2%
*“A little too tight around the waist”*
**Thickness**2%
*“Thin fabric”*
**Stretchability/Expandability/Elasticity**2%
*“not much give in the elastic band”*
### **Top return reasons **
**Size-Overall**45%
**Color**12%
**Waist Fit**8%
**Length**8%
**Material Quality**3%
**Thigh Fit**3%
**Inseam Fit**3%
**Brightness/Shine/Glow**2%
**Advertised Vs Actual Product**2%
**Hip Fit**2%
## **Common questions**
- **Is orange shorts profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 84 tracked products. 6 of 23 products launched in the last 360 days are still selling. 90-day search growth is +139.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the orange shorts niche?**
- 44 brands and 49 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in orange shorts?**
- Top complaints mined from reviews: Size-Overall, Color, Thin. The return rate is 8.6% — above our launch gate.
- **When does demand for orange shorts peak?**
- Demand peaks in Jun–Sep–Oct; the busiest month runs 21.5× the quietest.
- **What does it cost to enter the orange shorts niche?**
- Listings span $6.74–$34.08; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 3,636 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)