---
title: "Orange Shirt — $466K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/orange-shirt"
last_updated: "2026-08-11T22:21:44.960Z"
locale: en
meta:
description: "Niche score 62/100 · $466K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $466K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Orange Shirt — $466K/yr Amazon US Niche (2026) - Flapen"
---
# **orange shirt**
**Worth a look**
Shows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 77Conversion 10Competition 98Returns 8Price range 71Avg price 76Brand share 96Review moat 32Quality gap 67
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+64.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$15.48**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.00–$32.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$466K**
$466K/yr · 3.7M searches
**Review moat**
**Okay****3,307.12**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.7%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, orange shirt is a $466K/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 62/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange shirt market data**
- **Units sold / yr**
- **30K–40K**
- avg 0–100/product
- **Revenue / yr**
- **$464K–$619K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#790**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**112 **▲rising
**Sellers**
**134**
**Top-5 brand share**
**33%**
Top 20: 62%
**Top-5 click share**
**8%**
Top 20: 23%
**Open market**
**68%**
- Zeagoo11% - ForeFair7% - Artfish5% - siliteelon3% - Dwnval3% - SUUKSESS2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.5% search growth over the last 90 days.
175K125KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 12.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-shirt/trend)
## **Top orange shirt search terms**
- **orange tops for women**1.1M/yr+47.2%0.5% conv. - **orange top**380K/yr+94.4%0.4% conv. - **orange shirt**395K/yr+47.2%0.6% conv. - **orange tank top**220K/yr+124.8%1.0% conv. - **orange tank tops for women**124K/yr+166.3%1.0% conv. - **orange shirt womens**216K/yr+29.2%0.9% conv. - **orange blouses for women**103K/yr+37.3%0.3% conv. - **orange blouse**107K/yr+46.9%0.3% conv. - **orange crop top**125K/yr+77.7%0.5% conv. - **orange tops**103K/yr+71.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-shirt/search-terms)
## **Top orange shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$5K2%$9K3%$14K4%$19K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Niceyoo Womens Square Neck Wide Strap Crop Tank Tops Summer Going Out Tops Slim Fit Lettuce Trim Crop Cami Orange XS/S**Niceyoo**$18.87**4.3★1,547 rev](https://www.amazon.com/dp/B0D2DT8HD4) [2**WIHOLL Womens Summer Tops 2026 Fashion Clothing Trendy Cute Spring Outfits Easter Shirts Beach Vacation Clothes Going Out Dressy Casual Blouses Orange Stripes M**WIHOLL**$9.77**4.4★1,792 rev](https://www.amazon.com/dp/B0FN7P5R7P) [3**Artfish Women Casual Basic Sleeveless High Neck Rib-Knit Front Racerback Crop Tank Top (01#Orange L)**Artfish**$14.38**4.4★5,438 rev](https://www.amazon.com/dp/B091KS21QG) [4**Zeagoo Womens Summer Tops Short Sleeve Tees Fitted Basic T-Shirts Crewneck Ribbed Knit Shirt Trendy Fashion Outfits Orange**Zeagoo**$11.36**4.5★406 rev](https://www.amazon.com/dp/B0GTQQ3L1D) [5**SUUKSESS Women Double Line Square Neck Tank Top Going Out Sleeveless Cami Shirts (Orange S)**SUUKSESS**$22.72**4.4★3,275 rev](https://www.amazon.com/dp/B0FJDGP4JD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zeagoo Womens Summer Tops Short Sleeve Tees Fitted Basic T-Shirts Crewneck Ribbed Knit Shirt Trendy Fashion Outfits Orange**Zeagoo**$11.36**406 rev3mo ago](https://www.amazon.com/dp/B0GTQQ3L1D) [**Zeagoo Summer Tops for Women Short Sleeve Scoop Neck Shirt Slim Fit Rib Knit T-Shirts 2026 Summer Clothes Orange**Zeagoo**$10.21**401 rev3mo ago](https://www.amazon.com/dp/B0GTW67DVD) [**siliteelon Womens 3/4 Sleeve Tops Summer Tshirts Ruffle Flowy Crew Neck Dressy Casual Blouses 2026 Trendy Cute Work Outfits-Orange L**siliteelon**$17.96**379 rev6mo ago](https://www.amazon.com/dp/B0G1CMYCQR) [**Zeagoo Short Sleeve Shirts for Women Clothing Dressy Casual Summer Tops Work Blouses Cute Outfits Orange XL**Zeagoo**$16.78**1,483 rev6mo ago](https://www.amazon.com/dp/B0FXVPCB7F) [**siliteelon Womens Tops V Neck Lace Short Sleeve T Shirts for Dressy Casual Summer 2026 Trendy Clothes Orange Large**siliteelon**$10.10**132 rev7mo ago](https://www.amazon.com/dp/B0G2LMCMG1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zeagoo Summer Tops for Women Short Sleeve Scoop Neck Shirt Slim Fit Rib Knit T-Shirts 2026 Summer Clothes Orange**Zeagoo**$10.21**4.5★**▲ 35%**](https://www.amazon.com/dp/B0GTW67DVD) [**Zeagoo Womens Summer Tops Short Sleeve Tees Fitted Basic T-Shirts Crewneck Ribbed Knit Shirt Trendy Fashion Outfits Orange**Zeagoo**$11.36**4.5★**▲ 34%**](https://www.amazon.com/dp/B0GTQQ3L1D) [**ForeFair Women One Shoulder Going Out Crop Tank Tops Slim Fit Sleeveless Shirts Y2k Cute Top(XS Orange)**ForeFair**$21.20**4.2★**▲ 29%**](https://www.amazon.com/dp/B0FLXN9KXP) [**siliteelon Womens 3/4 Sleeve Tops Summer Tshirts Ruffle Flowy Crew Neck Dressy Casual Blouses 2026 Trendy Cute Work Outfits-Orange L**siliteelon**$17.96**4.2★**▲ 28%**](https://www.amazon.com/dp/B0G1CMYCQR) [**WIHOLL Womens Summer Tops 2026 Fashion Clothing Trendy Cute Spring Outfits Easter Shirts Beach Vacation Clothes Going Out Dressy Casual Blouses Orange Stripes M**WIHOLL**$9.77**4.4★**▲ 25%**](https://www.amazon.com/dp/B0FN7P5R7P)
**~~View all trending →~~**
## **What buyers say about orange shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Flattering fit”*
**Color**14%
*“Love the color combo”*
**Comfort-Overall**11%
*“It's comfortable”*
**Soft Feel**9%
*“Soft Fabric”*
**Quality-Overall**7%
*“Shirt is really good quality”*
**Material Quality**5%
*“Good material”*
**Value For Money**3%
*“Great value”*
**Advertised Vs Actual Product**2%
*“As described”*
**Shape/Style**2%
*“Very nice style”*
**Weight Light**2%
*“Nice Lightweight Shirt”*
### **What buyers complain about **
**Size-Overall**29%
*“Runs a little big”*
**Material Quality**5%
*“cheap material”*
**Color**4%
*“Colors a little dull”*
**Quality-Overall**3%
*“Not well made at all”*
**Advertised Vs Actual Product**3%
*“looked nothing like the picture”*
**Transparency**3%
*“Also, the shirt was not transparent at all”*
**Thickness**3%
*“Its thinner that Id like it to be”*
**Length**1%
*“too long to not tuck in so its kind of an awkward length”*
**Product Condition**1%
*“It looked like it was a returned item”*
**Pilling/Linting**1%
*“the fabric pilled very badly after one wash”*
### **Top return reasons **
**Size-Overall**41%
**Color**11%
**Length**10%
**Material Quality**8%
**Chest Fit**7%
**Thin**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Sleeve Fit**2%
## **Common questions**
- **Is orange shirt profitable to sell on Amazon United States?**
- The niche generates $466K/yr across 336 tracked products. 8 of 113 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the orange shirt niche?**
- 112 brands and 134 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in orange shirt?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 9.7% — above our launch gate.
- **When does demand for orange shirt peak?**
- Demand peaks in Sep–Oct; the busiest month runs 12.0× the quietest.
- **What does it cost to enter the orange shirt niche?**
- Listings span $8.00–$32.27; the average listing price is $15.48 (sweet spot $15–$100). The average incumbent carries 3,307 reviews — the moat a new listing must climb.
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