---
title: "Orange Hoodie — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/orange-hoodie"
last_updated: "2026-08-11T22:24:25.897Z"
locale: en
meta:
description: "Niche score 45/100 · $108K/yr market · 582K searches/yr · $20.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $108K/yr market · 582K searches/yr · $20.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Hoodie — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **orange hoodie**
**Skip it**
Soft demand (-56.2% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 11Competition 93Returns 17Price range 85Avg price 89Brand share 95Review moat 19Quality gap 48
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.65–$64.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$108K**
$108K/yr · 582K searches
**Review moat**
**Bad****14,501.24**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-56.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, orange hoodie is a $108K/yr Amazon United States market (582K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange hoodie market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$166K–$208K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#735**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**50 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**39%**
Top 20: 78%
**Top-5 click share**
**22%**
Top 20: 50%
**Open market**
**57%**
- Hanes12% - Fruit of the Loom10% - YiShiJie6% - Amazon Essentials5% - Gildan5% - MAGCOMSEN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -56.2% search growth over the last 90 days.
60K40KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 16.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-hoodie/trend)
## **Top orange hoodie search terms**
- **orange hoodie**185K/yr-49.3%0.9% conv. - **orange sweatshirt**141K/yr-56.2%0.8% conv. - **orange hoodie men**57K/yr-60.5%1.1% conv. - **orange hoodie for women**46K/yr-55.8%0.7% conv. - **orange hoodie women**13K/yr-40.8%0.5% conv. - **burnt orange hoodie**12K/yr-54.2%0.3% conv. - **mens orange hoodie**14K/yr-65.5%0.8% conv. - **safety orange hoodie**11K/yr-57.7%1.3% conv. - **orange sweatshirt men**12K/yr-61.9%1.1% conv. - **blaze orange hoodie**26K/yr-68.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-hoodie/search-terms)
## **Top orange hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$9K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hanes Mens Pullover EcoSmart Hooded Sweatshirt Safety Orange X-Large**Hanes**$14.12**4.5★170,514 rev](https://www.amazon.com/dp/B072K657K7) [2**Boladeci Sun Hoodie Mens Fishing Hoodies SPF Shirts Swim Shirt UV Protection Clothing Long Sleeve Summer Rash Guard UV Shirts Orange L**Boladeci**$12.37**4.7★1,562 rev](https://www.amazon.com/dp/B087JQQWTW) [3**Fruit of the Loom Unisex Adult EverSoft Fleece Full Zip Hoodie Sweatshirt Safety Orange Large**Fruit of the Loom**$12.89**4.6★49,473 rev](https://www.amazon.com/dp/B0B7Z7XJ6P) [4**YiShiJie Orange Mens Hoodies Pullover Fleece Hooded Sweatshirts Casual Long Sleeve Midweight Athletic Hoodies with Kangaroo Pocket S**YiShiJie**$14.71**4.1★35 rev](https://www.amazon.com/dp/B0GMZC87XT) [5**ATHMILE Halloween Hoodies Oversized Sweatshirts Women Fleece Hoodies Velma Sweaters Cute Loose Casual Pullover Fall Clothes Y2k Clothes Teen Girls 2024 Orange**ATHMILE**$23.63**4.6★361 rev](https://www.amazon.com/dp/B0D3WSHNQD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YiShiJie Orange Mens Hoodies Pullover Fleece Hooded Sweatshirts Casual Long Sleeve Midweight Athletic Hoodies with Kangaroo Pocket S**YiShiJie**$14.71**35 rev5mo ago](https://www.amazon.com/dp/B0GMZC87XT) [**YiShiJie Orange Mens Fleece Hoodie Pullover Hooded Sweatshirts Casual Long Sleeve Warm Athletic Hoodies with Kangaroo Pocket M**YiShiJie**$18.84**35 rev5mo ago](https://www.amazon.com/dp/B0GMZ23BVL) [**TUVEKE Orange Mens Quarter Zip Hoodies Pullover Hoodie Seam Pocket Half Zip Long Sleeve Casual Fleece Hooded Sweatshirt for Men S**TUVEKE**$16.39**37 rev6mo ago](https://www.amazon.com/dp/B0GD6XN8HV) [**YARBCEN Womens Hooded Hoodies Sweatshirts - Long Sleeve Crewneck Sweaters With Pocket 2026 Fashion Spring Oversized Clothes Orange**YARBCEN**$20.87**267 rev11mo ago](https://www.amazon.com/dp/B0FMK6PJVD) [**WYNNQUE Hoodies for Women Oversized Sweatshirts Fall Fashion Outfits 2026 Casual Sweaters Tops Fleece Plus Size Workout Comfy Winter Clothes Orange M**WYNNQUE**$25.82**959 rev11mo ago](https://www.amazon.com/dp/B0FM6SFYMZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YiShiJie Orange Mens Hoodies Pullover Fleece Hooded Sweatshirts Casual Long Sleeve Midweight Athletic Hoodies with Kangaroo Pocket S**YiShiJie**$14.71**4.1★**▲ 315%**](https://www.amazon.com/dp/B0GMZC87XT) [**YiShiJie Orange Mens Fleece Hoodie Pullover Hooded Sweatshirts Casual Long Sleeve Warm Athletic Hoodies with Kangaroo Pocket M**YiShiJie**$18.84**4.1★**▲ 305%**](https://www.amazon.com/dp/B0GMZ23BVL) [**TUVEKE Orange Mens Quarter Zip Hoodies Pullover Hoodie Seam Pocket Half Zip Long Sleeve Casual Fleece Hooded Sweatshirt for Men S**TUVEKE**$16.39**4.5★**▲ 300%**](https://www.amazon.com/dp/B0GD6XN8HV) [**Mlgaril Mens Orange Hoodies Fleece Pullover Sweaters Casual Hooded Sweatshirt Men Midweight Hoodie Long Sleeve Athletic Sweat Shirt with Pocket M**Mlgaril**$19.94**4.4★**▲ 230%**](https://www.amazon.com/dp/B0D452GLNP) [**Legendary Whitetails Mens Buck Commander Trailhead Camo Hoodie Inferno Large**Legendary Whitetails**$31.39**4.8★**▲ 226%**](https://www.amazon.com/dp/B0FFQS7F41)
**~~View all trending →~~**
## **What buyers say about orange hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Fits good”*
**Color**14%
*“Vibrant color”*
**Quality-Overall**12%
*“its well made”*
**Comfort-Overall**9%
*“So comfortable”*
**Value For Money**9%
*“Great value”*
**Soft Feel**6%
*“Very soft sweater”*
**Warmth**6%
*“keeps you warm”*
**Advertised Vs Actual Product**4%
*“is as advertised”*
**Weight Light**3%
*“Great light weight Sweat shirts for my hubby to work in”*
**Material Quality**2%
*“the material holds well”*
### **What buyers complain about **
**Size-Overall**11%
*“They are too short”*
**Pilling/Linting**6%
*“Pills up soooooo fast”*
**Product Condition**6%
*“It appears to be old and used, and not new as described in the advertisement”*
**Arm Fit**6%
*“Arm wasnt sew properly”*
**Quality-Overall**6%
*“Stitching Quality bad”*
**Thickness**6%
*“its incredibly thin”*
**Stitch/Finish/Polish**4%
*“Arm wasnt sew properly”*
**Color**4%
*“The color is pumpkin not like a burnt orange”*
**Residue**3%
*“These pill and shed the inner material everywhere, all over washer, dryer and other clothes”*
**Breathability**3%
*“wearing them daily for over a month while working outdoors, Ive realized theyre not breathable”*
### **Top return reasons **
**Size-Overall**50%
**Color**17%
**Material Quality**5%
**Sleeve Fit**3%
**Length**3%
**Advertised Vs Actual Product**3%
**Brightness/Shine/Glow**3%
**Chest Fit**2%
**Waist Fit**2%
**Thin**2%
## **Common questions**
- **Is orange hoodie profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 97 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -56.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the orange hoodie niche?**
- 50 brands and 94 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in orange hoodie?**
- Top complaints mined from reviews: Size-Overall, Pilling/Linting, Product Condition. The return rate is 7.2% — above our launch gate.
- **When does demand for orange hoodie peak?**
- Demand peaks in Oct–Nov; the busiest month runs 16.5× the quietest.
- **What does it cost to enter the orange hoodie niche?**
- Listings span $7.65–$64.93; the average listing price is $20.78 (sweet spot $15–$100). The average incumbent carries 14,501 reviews — the moat a new listing must climb.
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