---
title: "Orange Flannel — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/orange-flannel"
last_updated: "2026-08-06T12:03:35.171Z"
locale: en
meta:
description: "Niche score 42/100 · $22K/yr market · 193K searches/yr · $22.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $22K/yr market · 193K searches/yr · $22.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Orange Flannel — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **orange flannel**
**Skip it**
High returns (12.6%) — this niche doesn't clear our bar today.
Market size 5Growth 10Conversion 6Competition 95Returns 0Price range 88Avg price 94Brand share 92Review moat 23Quality gap 55
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.77**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$12.04–$45.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,458.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-29.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$22K**
$22K/yr · 193K searches
**Returns**
**Bad****12.6%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, orange flannel is a $22K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange flannel market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$46K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,619**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**43%**
Top 20: 84%
**Top-5 click share**
**20%**
Top 20: 46%
**Open market**
**52%**
- DOKKIA17% - Cromoncent8% - Zeagoo6% - MAGCOMSEN6% - Oyamiki5% - Legendary Whitetails5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.8% search growth over the last 90 days.
15K10KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-flannel/trend)
## **Top orange flannel search terms**
- **orange flannel**25K/yr-16.3%0.7% conv. - **orange flannel men**24K/yr-48.8%0.4% conv. - **orange plaid shirt men**10K/yr-27.0%0.4% conv. - **orange plaid shirt women**17K/yr-19.0%0.4% conv. - **orange flannel shirt**9K/yr+4.5%0.2% conv. - **orange flannel women**30K/yr-39.1%0.8% conv. - **orange plaid shirt**13K/yr-7.4%0.5% conv. - **orange and black flannel**19K/yr-51.7%0.9% conv. - **orange plaid**8K/yr+20.3%0.5% conv. - **black and orange flannel**4K/yr-5.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-flannel/search-terms)
## **Top orange flannel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4304%$8616%$1K8%$2K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DOKKIA Mens Casual Dress Long Sleeve Buffalo Plaid Checkered Fitted Flannel Shirt (Orange Black Buffalo Large)**DOKKIA**$19.36**4.5★5,840 rev](https://www.amazon.com/dp/B09SB8HXBN) [2**DOKKIA Mens Casual Dress Long Sleeve Buffalo Plaid Checkered Fitted Flannel Shirt (Orange Black Buffalo Medium)**DOKKIA**$19.19**4.5★5,840 rev](https://www.amazon.com/dp/B09SB2NWRQ) [3**MAGCOMSEN Mens Flannel Shirts Long Sleeve Plaid Shirts Cotton Soft Casual Shirt Button Down Shirt with Pockets Orange L**MAGCOMSEN**$29.10**4.6★1,067 rev](https://www.amazon.com/dp/B0B5GYYBYP) [4**BEFRIED Flannel Shirt for Men Big and Tall (Size XL-6XLT) Button Down Long Sleeve Plaid Shirts Mens Casual Daily Fall Shirts(Orange XL-Tall)**BEFRIED**$25.61**4.6★252 rev](https://www.amazon.com/dp/B0FLXWR2DB) [5**Cromoncent Mens Casual Plaid Flannel Long Sleeve Button Down Shirts Orange Small**Cromoncent**$17.10**4.2★310 rev](https://www.amazon.com/dp/B0BBL3SLY3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BEFRIED Flannel Shirt for Men Big and Tall (Size XL-6XLT) Button Down Long Sleeve Plaid Shirts Mens Casual Daily Fall Shirts(Orange XL-Tall)**BEFRIED**$25.61**252 rev9mo ago](https://www.amazon.com/dp/B0FLXWR2DB) [**DOKKIA Flannel Shirt for Men Buffalo Plaid Long Sleeve Button Down Casual Jacket Burnt Orange Black Large**DOKKIA**$15.80**1,019 rev10mo ago](https://www.amazon.com/dp/B0FRG5KXJT) [**DOKKIA Flannel Shirt for Men Buffalo Plaid Long Sleeve Button Down Casual Jacket Burnt Orange Black Small**DOKKIA**$12.61**1,019 rev10mo ago](https://www.amazon.com/dp/B0FRGGCDM4) [**LucMatton Mens Flannel Shirt Casual Regular-Fit Long-Sleeve Button-Down Plaid Shirt Orange Large**LucMatton**$19.40**133 rev1y ago](https://www.amazon.com/dp/B0FHQB7VFQ) [**MAGNIVIT Flannel Shirt for Men Cotton Long Sleeve Fall Button Down Plaid Shirts Casual Lightweight Work Shirts Orange XL**MAGNIVIT**$28.38**154 rev1y ago](https://www.amazon.com/dp/B0FDQ9SJSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DOKKIA Flannel Shirt for Men Buffalo Plaid Long Sleeve Button Down Casual Jacket Burnt Orange Black Small**DOKKIA**$12.61**4.5★**▲ 289%**](https://www.amazon.com/dp/B0FRGGCDM4) [**DOKKIA Flannel Shirt for Men Buffalo Plaid Long Sleeve Button Down Casual Jacket Burnt Orange Black Large**DOKKIA**$15.80**4.5★**▲ 268%**](https://www.amazon.com/dp/B0FRG5KXJT) [**Zontroldy Womens Flannel Plaid Shirts Oversized Button Down Shirts Blouse Tops(0228-BlackOrange-XL)**Zontroldy**$19.01**4.3★**▲ 252%**](https://www.amazon.com/dp/B0CLJFWX91) [**Deer Lady Plaid Flannel Shirts for Women Buffalo Plaid Shirts Oversized Long Sleeve Casual Button Down Blouse Top Orange L**Deer Lady**$19.10**4.3★**▲ 214%**](https://www.amazon.com/dp/B0BDRLKK92) [**BEFRIED Flannel Shirt for Men Big and Tall (Size XL-6XLT) Button Down Long Sleeve Plaid Shirts Mens Casual Daily Fall Shirts(Orange XL-Tall)**BEFRIED**$25.61**4.6★**▲ 175%**](https://www.amazon.com/dp/B0FLXWR2DB)
**~~View all trending →~~**
## **What buyers say about orange flannel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“good fit, size accurate”*
**Color**10%
*“colors are so pretty”*
**Quality-Overall**10%
*“Great quality shirt”*
**Comfort-Overall**9%
*“Very comfortable and fits as expected”*
**Advertised Vs Actual Product**8%
*“Exactly what I ordered”*
**Weight Light**5%
*“Lightweight and breathable”*
**Warmth**5%
*“I really love this jacket with a sweatshirt or a hoodie underneath your pretty warm love the color”*
**Material Quality**5%
*“soft comfortable material”*
**Soft Feel**5%
*“They are as soft as they promise”*
**Value For Money**4%
*“Great value”*
### **What buyers complain about **
**Color**22%
*“the color is definitely not as pictured”*
**Size-Overall**12%
*“to the point they no longer fit”*
**Value For Money**6%
*“But i would pay more for it”*
**Length**6%
*“it cannot be weared untuck is too long for me”*
**Strength**6%
*“flimsy junk”*
**Shrinkage Resistance**3%
*“found both had shrunk significantly”*
**Shoulder Fit**3%
*“Runs small across shoulders”*
**Hard Feel**2%
*“I expected it to be softer”*
**Waist Fit**2%
*“Additionally, the waist was cut to taper in, and the bottom to flare out making the fit look terrible”*
**Material Quality**2%
*“But the fabric seemed to be cut off the bias”*
### **Top return reasons **
**Size-Overall**46%
**Color**13%
**Chest Fit**8%
**Sleeve Fit**6%
**Length**6%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Arm Fit**2%
**Shoulder Fit**2%
**Thin**2%
## **Common questions**
- **Is orange flannel profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 114 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the orange flannel niche?**
- 42 brands and 47 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in orange flannel?**
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 12.6% — above our launch gate.
- **When does demand for orange flannel peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 19.2× the quietest.
- **What does it cost to enter the orange flannel niche?**
- Listings span $12.04–$45.07; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 7,459 reviews — the moat a new listing must climb.
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