---
title: "Orange Dress — $311K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/orange-dress"
last_updated: "2026-08-11T22:24:14.503Z"
locale: en
meta:
description: "Niche score 65/100 · $311K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $311K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Orange Dress — $311K/yr Amazon US Niche (2026) - Flapen"
---
# **orange dress**
**Worth a look**
Shows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 84Conversion 3Competition 98Returns 0Price range 89Avg price 95Brand share 97Review moat 46Quality gap 82
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Brand share**
**Incredible****25%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$32.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.59–$72.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+83.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$311K**
$311K/yr · 4.3M searches
**Review moat**
**Okay****1,917.93**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****20.6%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, orange dress is a $311K/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 25% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange dress market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$329K–$412K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,244**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**120 **▼falling
**Sellers**
**133**
**Top-5 brand share**
**25%**
Top 20: 56%
**Top-5 click share**
**8%**
Top 20: 21%
**Open market**
**76%**
- PRETTYGARDEN6% - GORGLITTER5% - MIYIEONZ4% - BTFBM4% - SOLY HUX3% - Memoriesea3%
## **Top orange dress search terms**
- **orange dresses for women**1.1M/yr+109.4%0.2% conv. - **orange dress**1.1M/yr+67.7%0.2% conv. - **burnt orange dress**812K/yr+16.8%0.1% conv. - **pink and orange dress**127K/yr+83.4%0.1% conv. - **orange summer dress**87K/yr+214.2%0.1% conv. - **burnt orange dress for women**156K/yr+75.0%0.0% conv. - **orange maxi dress**98K/yr+73.3%0.1% conv. - **orange and pink dress**65K/yr+105.1%0.1% conv. - **orange sundress**68K/yr+145.6%0.2% conv. - **orange dresses**91K/yr+64.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/orange-dress/search-terms)
## **Top orange dress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3K2%$6K3%$9K4%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GORGLITTER Womens Asymmetrical Hem Bodycon Mini Dress Tie One Shoulder Floral Sleeveless Wedding Guest Pencil Short Dresses Orange Medium**GORGLITTER**$41.79**4.2★34 rev](https://www.amazon.com/dp/B0FK4YB48S) [2**Women Sexy Tube Top Silk Dress Strapless Ruched Basque Waist Ruffle Layer Mini Dress Jumpsuit Party Dresses Orange**ECHOINE**$34.85**4.3★751 rev](https://www.amazon.com/dp/B0D3T2SQ59) [3**MIYIEONZ Women Sexy V Neck Sleeveless Mesh Ruffle Hem Bodycon Maxi Dress Casual Y2K Backless High Slit Cocktail Party Club Dress Orange**MIYIEONZ**$40.68**4.2★1,398 rev](https://www.amazon.com/dp/B0DCVN1JPF) [4**PRETTYGARDEN Womens Summer Maxi Bodycon Dresses Strapless Tube Top Printed Long Party Club Slit Dress (Orange Red Big Floral Medium)**PRETTYGARDEN**$35.23**4.5★2,404 rev](https://www.amazon.com/dp/B0CX9177HZ) [5**Memoriesea Womens Vintage Church Ruffle Sleeve Ruched Bodycon Work Midi Pencil Dress Orange**Memoriesea**$33.94**4.5★5,586 rev](https://www.amazon.com/dp/B0DDSYZB6N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caracilia Womens Summer Off The Shoulder Formal Bodycon Maxi Dresses High Slit Ruffle Hem Mesh Wedding Guest Cocktail Dress Orange Small**Caracilia**$47.03**65 rev4mo ago](https://www.amazon.com/dp/B0GK12H1P9) [**Acelitt Womens Off Shoulder Bodycon Dress Fashion 2026 Summer Sexy Floral Cocktail Party Mini Dresses Orange XL**Acelitt**$20.68**112 rev5mo ago](https://www.amazon.com/dp/B0GGXJ766T) [**ZESICA Womens Summer Sleeveless Floral Maxi Dress 2026 Casual Crewneck Mesh A Line Flowy Boho Beach Party Long Dresses Orange Medium**ZESICA**$46.44**159 rev7mo ago](https://www.amazon.com/dp/B0FXXLQSNF) [**Verdusa Womens Wedding Guest Dress Halter Flowy Chiffon Asymmetrical Long Summer Prom Dress Orange Medium**Verdusa**$43.89**1,027 rev9mo ago](https://www.amazon.com/dp/B0FVSNZ368) [**GORGLITTER Womens Asymmetrical Hem Bodycon Mini Dress Tie One Shoulder Floral Sleeveless Wedding Guest Pencil Short Dresses Orange Medium**GORGLITTER**$41.79**34 rev11mo ago](https://www.amazon.com/dp/B0FK4YB48S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GORGLITTER Womens Asymmetrical Hem Bodycon Mini Dress Tie One Shoulder Floral Sleeveless Wedding Guest Pencil Short Dresses Orange Small**GORGLITTER**$42.42**4.2★**▲ 26%**](https://www.amazon.com/dp/B0FK4Y2F7J) [**The Drop Womens Britt Tiered Maxi Tent Dress Orange Stripe XS**The Drop**$29.64**4.1★**▲ 26%**](https://www.amazon.com/dp/B0BSFLXTT7) [**ZESICA Womens Summer Sleeveless Floral Maxi Dress 2026 Casual Crewneck Mesh A Line Flowy Boho Beach Party Long Dresses Orange Medium**ZESICA**$46.44**4.4★**▲ 25%**](https://www.amazon.com/dp/B0FXXLQSNF) [**Verdusa Womens Wedding Guest Dress Halter Flowy Chiffon Asymmetrical Long Summer Prom Dress Orange Medium**Verdusa**$43.89**4.2★**▲ 25%**](https://www.amazon.com/dp/B0FVSNZ368) [**Caracilia Womens Summer Off The Shoulder Formal Bodycon Maxi Dresses High Slit Ruffle Hem Mesh Wedding Guest Cocktail Dress Orange Small**Caracilia**$47.03**4.2★**▲ 24%**](https://www.amazon.com/dp/B0GK12H1P9)
**~~View all trending →~~**
## **What buyers say about orange dress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fits Great”*
**Color**14%
*“Colors are beautiful”*
**Comfort-Overall**12%
*“It's comfortable”*
**Material Quality**7%
*“the material is stretchy”*
**Shape/Style**6%
*“Beautiful dress”*
**Quality-Overall**5%
*“It is well made”*
**Pockets/Compartments**3%
*“Love the pockets”*
**Soft Feel**3%
*“Material is soft”*
**Value For Money**2%
*“Worth it”*
**Stretchability/Expandability/Elasticity**1%
*“Comfortable fit with stretch”*
### **What buyers complain about **
**Size-Overall**24%
*“Too short”*
**Color**7%
*“Color is off”*
**Material Quality**6%
*“Material is horrible”*
**Quality-Overall**5%
*“Not the quality I was expecting”*
**Chest Fit**3%
*“Tight in the bust”*
**Thickness**3%
*“The material was thick”*
**Strap/String Quality**3%
*“came with a broken strap”*
**Length**3%
*“And theres no way to lengthen it”*
**Transparency**2%
*“See through”*
**Shape/Style**2%
*“Unflattering, zero shape”*
### **Top return reasons **
**Size-Overall**36%
**Chest Fit**11%
**Length**9%
**Material Quality**8%
**Color**7%
**Waist Fit**6%
**Shape/Style**4%
**Hip Fit**4%
**Advertised Vs Actual Product**3%
**Shoulder Fit**3%
## **Common questions**
- **Is orange dress profitable to sell on Amazon United States?**
- The niche generates $311K/yr across 331 tracked products. 20 of 116 products launched in the last 360 days are still selling. 90-day search growth is +83.2%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the orange dress niche?**
- 120 brands and 133 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 25% of demand.
- **What do buyers complain about in orange dress?**
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 20.6% — above our launch gate.
- **What does it cost to enter the orange dress niche?**
- Listings span $10.59–$72.03; the average listing price is $32.93 (sweet spot $15–$100). The average incumbent carries 1,918 reviews — the moat a new listing must climb.
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