---
title: "Only Murders in the Building — $10K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/only-murders-in-the-building"
last_updated: "2026-08-11T22:34:00.378Z"
locale: en
meta:
description: "Niche score 36/100 · $10K/yr market · 204K searches/yr · $24.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $10K/yr market · 204K searches/yr · $24.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Only Murders in the Building — $10K/yr Amazon US Niche (2026) - Flapen"
---
# **only murders in the building**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 22Conversion 3Competition 17Returns 73Price range 92Avg price 95Brand share 22Review moat 98Quality gap 60
**Review moat**
**Incredible****33.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$24.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.96–$64.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$10K**
$10K/yr · 204K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, only murders in the building is a $10K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **only murders in the building market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$37K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#57,517**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**12**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**4%**
- G2TUP34% - only murders in the building33% - FUNKO GAMES11% - BWWKTOP7% - Bioworld5% - LEVLO4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -5.1% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/only-murders-in-the-building/trend)
## **Top only murders in the building search terms**
- **only murders in the building**114K/yr-2.0%0.2% conv. - **only murders**44K/yr-0.8%0.0% conv. - **only murders in the building merch**22K/yr-18.7%0.7% conv. - **murders in the building**10K/yr-24.3%0.0% conv. - **murder in the building**6K/yr-9.6%0.0% conv. - **only murder in the building**4K/yr-19.0%0.0% conv. - **only murders in the building merchandise**4K/yr-22.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/only-murders-in-the-building/search-terms)
## **Top only murders in the building products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**G2TUP Arconia Tote Bag Mabel & Oliver & Charles Fans Gift Arconias Inspired Shoulder Bag Oliver Merchandise (Arconia TG)**G2TUP**$12.96**4.6★23 rev](https://www.amazon.com/dp/B0D5D4H6XB) [2**only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt Large**only murders in the building**$64.88**4.4★79 rev](https://www.amazon.com/dp/B0BRNKNRLS) [3**Only Murders in The Building Game**FUNKO GAMES**$17.35**4.5★143 rev](https://www.amazon.com/dp/B0D33TXFWZ) [4**only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt X-Large**only murders in the building**$64.62**4.4★79 rev](https://www.amazon.com/dp/B0BRNLQQT6) [5**BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-XK B)**BWWKTOP**$14.95**4.7★4 rev](https://www.amazon.com/dp/B0DTDVQKXL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Only Murders in the Building Arconia NYC Officially Licensed T-Shirt**Hulu**$19.27**0 rev3mo ago](https://www.amazon.com/dp/B0GW9C9M8K) [**BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-TG)**BWWKTOP**$14.96**4 rev10mo ago](https://www.amazon.com/dp/B0FMS29M75) [**BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-XK B)**BWWKTOP**$14.95**4 rev1y ago](https://www.amazon.com/dp/B0DTDVQKXL) [**LEVLO Arconia Windows Tote Bag Only Murders Inspired Gift Kono & Mabel & Oliver & Charles Shoulder Bag For TV Show Fans (Arconia Windows LT)**LEVLO**$19.17**11 rev1y ago](https://www.amazon.com/dp/B0DNSYHPBN) [**G2TUP Arconia Tote Bag Arconia & Mabel & Oliver & Charles Fans Gift Only Murders Inspired Shoulder Bag Arconia Merch (Arconia BL TG)**G2TUP**$15.73**23 rev1y ago](https://www.amazon.com/dp/B0DNJVY2YT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Only Murders in the Building Arconia NYC Officially Licensed T-Shirt**Hulu**$19.27**0.0★**▲ 196%**](https://www.amazon.com/dp/B0GW9C9M8K) [**Only Murders in The Building Podcast Logo Crew Neck Short Sleeve Womens Black T-shirt-3XL**Bioworld**$21.28**0.0★**▲ 193%**](https://www.amazon.com/dp/B0C59N99RC) [**EVERTREE Clothing Murder Shows and Comfy Clothes Shirt Unisex Womens Mens Shirt True Crime Lover Shirt Crime Junkie Heather Sunset X-Large**Generic**$20.91**4.6★**▲ 158%**](https://www.amazon.com/dp/B0966Z4Z9T) [**Only Murders in The Building Podcast Logo Crew Neck Short Sleeve Womens Black T-Shirt-XL**Bioworld**$19.99**0.0★**▲ 136%**](https://www.amazon.com/dp/B0C59VNQ6H) [**only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt Large**only murders in the building**$64.88**4.4★**▲ 124%**](https://www.amazon.com/dp/B0BRNKNRLS)
**~~View all trending →~~**
## **What buyers say about only murders in the building**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**38%
*“Great game”*
**Size-Overall**20%
*“Good fit”*
**Quality-Overall**8%
*“This is some EXTREMELY high quality merchandise”*
**Material Quality**6%
*“The material just got softer and more comfortable, not thinner, and the decal is as fresh and bright as the day I got it”*
**Trivia Games**5%
*“Great thing is one can play more than once which makes it a real buy compared to other mystery games”*
**Instructions/User Manual/Troubleshooting**5%
*“The instructions were good”*
**Comfort-Overall**3%
*“Comfortable Shirt”*
**Design-Overall**3%
*“fun details in the game-play design”*
**Washability**3%
*“This is a very comfortable t shirt that has held up well through many washes”*
**Educational-Overall**3%
*“It would be great for teaching logic”*
### **What buyers complain about **
**Size-Overall**50%
*“Not as big as I was hoping”*
**Shrinkage Resistance**50%
*“Still shrunk”*
### **Top return reasons **
**Gifting Purpose**29%
**Size-Overall**18%
**Value For Money**14%
**Assembly/Installation**7%
**Instructions/User Manual/Troubleshooting**7%
**Length**7%
**Adhesion/Stickiness**7%
**Advertised Vs Actual Product**7%
**Print Quality**4%
## **Common questions**
- **Is only murders in the building profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the only murders in the building niche?**
- 8 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in only murders in the building?**
- Top complaints mined from reviews: Size-Overall, Shrinkage Resistance. The return rate is 2.1%.
- **When does demand for only murders in the building peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the only murders in the building niche?**
- Listings span $12.96–$64.88; the average listing price is $24.34 (sweet spot $15–$100). The average incumbent carries 34 reviews — the moat a new listing must climb.
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