---
title: "Oni Mask — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/oni-mask"
last_updated: "2026-08-11T21:33:41.119Z"
locale: en
meta:
description: "Niche score 52/100 · $44K/yr market · 517K searches/yr · $31.87 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $44K/yr market · 517K searches/yr · $31.87 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oni Mask — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **oni mask**
**Worth a look**
Shows no brand lock-in (top 5 brands take 30% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Market size 11Growth 23Conversion 3Competition 93Returns 47Price range 65Avg price 95Brand share 96Review moat 46Quality gap 82
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$31.87**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.08–$137.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,918.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 517K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, oni mask is a $44K/yr Amazon United States market (517K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oni mask market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$80K–$96K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,942**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **62%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**58 **▲rising
**Sellers**
**116**
**Top-5 brand share**
**30%**
Top 20: 77%
**Top-5 click share**
**22%**
Top 20: 62%
**Open market**
**65%**
- PDLING7% - ONETIGRIS6% - MTGHYARE6% - HTLNUZD5% - AOUTACC5% - Beyond Collectibles5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
35K25KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/oni-mask/trend)
## **Top oni mask search terms**
- **oni mask**156K/yr+0.2%0.3% conv. - **samurai mask**98K/yr-10.4%0.3% conv. - **oni**57K/yr-14.0%0.0% conv. - **japanese mask**54K/yr+0.5%0.4% conv. - **oni mask half face**28K/yr+21.3%0.6% conv. - **hannya mask**21K/yr-16.4%0.3% conv. - **kabuki mask**16K/yr-0.5%0.1% conv. - **japanese masks**12K/yr-0.5%0.3% conv. - **oni half mask**10K/yr+22.7%0.7% conv. - **japanese oni mask**10K/yr-1.1%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/oni-mask/search-terms)
## **Top oni mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8904%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tactical Half Face Masks Evil Demon Hannya Kabuki Samurai Oni Mask Airsoft Protective Masks for Cs War Game Halloween Party (Black)**MTGHYARE**$17.13**4.4★488 rev](https://www.amazon.com/dp/B093B2GL3N) [2**Vercico Oni Samurai Mask Half Face Japanese Warrior Mask Ghost Warrior Character Masks Novelty Halloween Party Cosplay Costume Cool Halloween Cosplay Prop for Adults**Vercico**$24.18**4.4★340 rev](https://www.amazon.com/dp/B08D983VDG) [3**ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black**ROXUN**$7.00**4.6★2,521 rev](https://www.amazon.com/dp/B0BJFJ3J3S) [4**HTLNUZD Full Face Mask Halloween Latex Mask Cosplay Japanese for PrajnaHeadgear Samurai Evil KabukiHannya Party Mask Decorate (gray)**HTLNUZD**$22.38**2.8★19 rev](https://www.amazon.com/dp/B0DF5CQPGG) [5**SASKATE Japanese Hannya Mask Samurai Oni Face Cover Halloween Cosplay Horror Face Cover for Stage Performance (Red)**SASKATE**$56.10**4.0★18 rev](https://www.amazon.com/dp/B0DDCPB5GY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yokai Oni Face Mask Devil Japanese Demon Tattoo Oni Mask Trucker Hat with Adjustable Mesh Back Black**Japanese Aesthetic by Tokyo Waves**$19.92**0 rev3mo ago](https://www.amazon.com/dp/B0GVJQKLBL) [**TOYANDONA Half Face Japanese Oni Hannya Mask for Halloween Cosplay Samurai Demon Mask with Gold Fangs for Masquerade Party and Costume Role Play**TOYANDONA**$22.77**2 rev4mo ago](https://www.amazon.com/dp/B0GRD21MGR) [**DEARMAMY Samurai Face Mask for Cosplay Reusable Japanese Mask for Parties Festivals and Unique Design Elastic Band for Comfort**DEARMAMY**$22.71**10 rev1y ago](https://www.amazon.com/dp/B0F37ZNLCX) [**Samurai Oni Mask Japanese Cosplay Latex Mask Anime Ghost Demon Face Cover Horror Soft Rubber Head Cover Ghostface Mask for Halloween Costume Cosplay Props Stage Performance Props/10**RRULNVGYQ**$22.87**0 rev1y ago](https://www.amazon.com/dp/B0DKFJJDNL) [**HTLNUZD Full Face Mask Halloween Latex Mask Cosplay Japanese for PrajnaHeadgear Samurai Evil KabukiHannya Party Mask Decorate (gray)**HTLNUZD**$22.38**19 rev1y ago](https://www.amazon.com/dp/B0DF5CQPGG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black**ROXUN**$7.00**4.6★**▲ 357%**](https://www.amazon.com/dp/B0BJFJ3J3S) [**Yokai Oni Face Mask Devil Japanese Demon Tattoo Oni Mask Trucker Hat with Adjustable Mesh Back Black**Japanese Aesthetic by Tokyo Waves**$19.92**0.0★**▲ 355%**](https://www.amazon.com/dp/B0GVJQKLBL) [**TOYANDONA Half Face Japanese Oni Hannya Mask for Halloween Cosplay Samurai Demon Mask with Gold Fangs for Masquerade Party and Costume Role Play**TOYANDONA**$22.77**5.0★**▲ 342%**](https://www.amazon.com/dp/B0GRD21MGR) [**OneTigris Balaclava Mesh Mask Ninja Style with Full Face Protection for Outdoor (Tan)**ONETIGRIS**$23.73**4.3★**▲ 335%**](https://www.amazon.com/dp/B07W5YXKLQ) [**ONETIGRIS Balaclava Mesh Mask Ninja Style with Full Face Protection for Outdoor (Black)**ONETIGRIS**$23.77**4.3★**▲ 330%**](https://www.amazon.com/dp/B07TZJMGL7)
**~~View all trending →~~**
## **What buyers say about oni mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“These feel so good in quality that they became my favorite sunglasses”*
**Size-Overall**14%
*“not too tight”*
**Warmth**10%
*“Keeps Me Warm”*
**Comfort-Overall**6%
*“But comfortable to wear”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**6%
*“Good for the price”*
**Breathability**5%
*“breathable material”*
**Material Quality**3%
*“breathable material”*
**Soft Feel**2%
*“Nice & soft”*
**Weight Light**2%
*“Lightweight and breathable”*
### **What buyers complain about **
**Size-Overall**17%
*“too long”*
**Thickness**12%
*“It is not thick in material ans can see higher quality ones being a better choice for those who plan to use it for long term and consistently”*
**Quality-Overall**6%
*“Poor Quality”*
**Thin**5%
*“Extremely thin”*
**Material Quality**4%
*“Cheap material”*
**Warmth**3%
*“it is a little thin so it will not keep you very warm”*
**Durability**3%
*“Broke on first wear”*
**Breathability**2%
*“Definitely not very breathable”*
**Comfort-Overall**2%
*“Tight and uncomfortable”*
**Stretchability/Expandability/Elasticity**2%
*“It feels like a glove only if you stretch it out then it wont”*
### **Top return reasons **
**Size-Overall**43%
**Thin**19%
**Material Quality**8%
**Neck Fit**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Warmth**2%
**Value For Money**2%
**Breathability**2%
**Length**1%
## **Common questions**
- **Is oni mask profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 81 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the oni mask niche?**
- 58 brands and 116 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in oni mask?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.3%.
- **When does demand for oni mask peak?**
- Demand peaks in Oct; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the oni mask niche?**
- Listings span $6.08–$137.67; the average listing price is $31.87 (sweet spot $15–$100). The average incumbent carries 1,918 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)