---
title: "Products — oneill boardshorts men - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/oneill-boardshorts-men/products"
last_updated: "2026-08-11T23:26:48.792Z"
locale: en
meta:
  description: "Niche score 54/100 · $96K/yr market · 576K searches/yr · $35.43 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $96K/yr market · 576K searches/yr · $35.43 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — oneill boardshorts men - Flapen"
---

# **oneill boardshorts men**

**Worth a look**

Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 24Growth 89Conversion 6Competition 97Returns 13Price range 76Avg price 95Brand share 35Review moat 59Quality gap 60

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$35.43**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+95.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****$15.66–$125.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,121.39**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$96K**

$96K/yr · 576K searches

**Returns**

**Bad****8.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Products