---
title: "Oklahoma Sooners Hat — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/oklahoma-sooners-hat"
last_updated: "2026-08-11T23:25:06.063Z"
locale: en
meta:
description: "Niche score 49/100 · $26K/yr market · 81K searches/yr · $27.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $26K/yr market · 81K searches/yr · $27.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oklahoma Sooners Hat — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **oklahoma sooners hat**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 85Conversion 15Competition 79Returns 40Price range 83Avg price 95Brand share 18Review moat 94Quality gap 30
**Avg price**
**Incredible****$27.19**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****116.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+84.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$9.95–$44.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$26K**
$26K/yr · 81K searches
According to Flapen's Amazon United States niche tracking, oklahoma sooners hat is a $26K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oklahoma sooners hat market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$41K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#24,116**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **46%**
- **Out of stock**
- **21.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 87%
**Open market**
**5%**
- Pro Sport Brand43% - HOOEY20% - Speedy Pros16% - BROTHER TRUCKERS11% - C5 Sports4% - No Rivals2% - Open — no brand owns it (6 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — +84.0% search growth over the last 90 days.
5K3KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/oklahoma-sooners-hat/trend)
## **Top oklahoma sooners hat search terms**
- **oklahoma sooners hat**29K/yr+74.4%0.9% conv. - **ou hat**17K/yr+131.3%1.7% conv. - **oklahoma hat**9K/yr+59.0%0.5% conv. - **ou hats for men**8K/yr+59.2%1.6% conv. - **ou sooners hat**6K/yr+99.4%0.9% conv. - **sooners hat**5K/yr+110.3%1.3% conv. - **oklahoma sooners hats**5K/yr+61.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/oklahoma-sooners-hat/search-terms)
## **Top oklahoma sooners hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7776%$2K9%$2K12%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soft Washed Baseball Cap Oklahoma Sooner State Cotton Dad Hats for Men & Women Red**Speedy Pros**$21.08**4.9★14 rev](https://www.amazon.com/dp/B0D36BRC1X) [2**Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Oklahoma)**Pro Sport Brand**$24.78**4.0★90 rev](https://www.amazon.com/dp/B0F6VH3SBC) [3**Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Oklahoma)**Pro Sport Brand**$24.52**4.6★83 rev](https://www.amazon.com/dp/B0F5SJVSHH) [4**HOOEY Mens University of Oklahoma Officially Licensed Collegiate Adjustable Snapback Hat (US Alpha One Size Red/White - Sooners)**HOOEY**$37.21**4.8★17 rev](https://www.amazon.com/dp/B0DYTZCJFV) [5**HOOEY Mens University of Oklahoma Officially Licensed Collegiate Adjustable Snapback Hat White**HOOEY**$38.10**4.8★17 rev](https://www.amazon.com/dp/B0C9W2FJ5F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adult Trucker Dad Hat Flag of Oklahoma Ceremonial Baseball Cap Cowboy Hat Youth Ball Hat**HAZICNGL**$9.95**0 rev3mo ago](https://www.amazon.com/dp/B0GWSBLXM9) [**BROTHER TRUCKERS Choosin Oklahoma Hat (US Alpha One Size Red/Natural)**BROTHER TRUCKERS**$19.94**0 rev3mo ago](https://www.amazon.com/dp/B0GVWD4BWK) [**No Rivals Officially Licensed Oklahoma Sooners University of Oklahoma Espresso Hat NCAA Snapback Cap for Men and Women Brown**No Rivals**$39.61**9 rev4mo ago](https://www.amazon.com/dp/B0GQZXZCLC) [**Oklahoma Cracked Vintage Trucker Hat | OK | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Tree Camo/Natural)**BROTHER TRUCKERS**$19.90**0 rev10mo ago](https://www.amazon.com/dp/B0FQ4MV1YR) [**Oklahoma Upside Down Reversed Vintage Trucker Hat | OK | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)**BROTHER TRUCKERS**$20.97**2 rev10mo ago](https://www.amazon.com/dp/B0FPC1Y8TP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Adult Trucker Dad Hat Flag of Oklahoma Ceremonial Baseball Cap Cowboy Hat Youth Ball Hat**HAZICNGL**$9.95**0.0★**▲ 97%**](https://www.amazon.com/dp/B0GWSBLXM9) [**No Rivals Officially Licensed Oklahoma Sooners University of Oklahoma Espresso Hat NCAA Snapback Cap for Men and Women Brown**No Rivals**$39.61**4.8★**▲ 96%**](https://www.amazon.com/dp/B0GQZXZCLC) [**BROTHER TRUCKERS Choosin Oklahoma Hat (US Alpha One Size Red/Natural)**BROTHER TRUCKERS**$19.94**0.0★**▲ 96%**](https://www.amazon.com/dp/B0GVWD4BWK) [**Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Oklahoma)**Pro Sport Brand**$24.78**4.0★**▲ 73%**](https://www.amazon.com/dp/B0F6VH3SBC) [**Oklahoma Upside Down Reversed Vintage Trucker Hat | OK | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)**BROTHER TRUCKERS**$20.97**5.0★**▲ 59%**](https://www.amazon.com/dp/B0FPC1Y8TP)
**~~View all trending →~~**
## **What buyers say about oklahoma sooners hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“so the hat has a super comfy fit”*
**Quality-Overall**21%
*“Great Quality and Breathable”*
**Comfort-Overall**11%
*“it's so comfortable”*
**Gifting Purpose**7%
*“This was a gift”*
**Color**7%
*“Great colors and quality material”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Material Quality**4%
*“While it may be priced a bit above some other options, the craftsmanship and materials absolutely justify the cost”*
**Sweat Resistance**4%
*“not staining from sweat”*
**Value For Money**3%
*“Seemed like a good price point”*
**Soft Feel**3%
*“What a fantastic soft mesh cap”*
### **What buyers complain about **
**Print Quality**33%
*“Not embroidered print as appears”*
**Size-Overall**33%
*“My only problem was I needed a small”*
**Advertised Vs Actual Product**17%
*“Not as pictured”*
**Color**17%
*“It wasnt the vintage color in the picture”*
### **Top return reasons **
**Size-Overall**59%
**Color**11%
**Advertised Vs Actual Product**6%
**Shape/Style**5%
**Length**4%
**Wrinkles**3%
**Value For Money**3%
**Width**2%
**Material Quality**2%
**Quality-Overall**1%
## **Common questions**
- **Is oklahoma sooners hat profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +84.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the oklahoma sooners hat niche?**
- 12 brands and 16 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in oklahoma sooners hat?**
- Top complaints mined from reviews: Print Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 3.8%.
- **What does it cost to enter the oklahoma sooners hat niche?**
- Listings span $9.95–$44.68; the average listing price is $27.19 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.
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