---
title: "Search terms — ohio state sweatshirt - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ohio-state-sweatshirt/search-terms"
last_updated: "2026-08-12T00:28:07.934Z"
locale: en
meta:
  description: "Niche score 36/100 · $105K/yr market · 347K searches/yr · $37.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $105K/yr market · 347K searches/yr · $37.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — ohio state sweatshirt - Flapen"
---

# **ohio state sweatshirt**

**Skip it**

Soft demand (-44.5% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 3Conversion 10Competition 61Returns 24Price range 94Avg price 95Brand share 20Review moat 89Quality gap 30

**Avg price**

**Incredible****$37.55**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.10–$83.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****221.18**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$105K**

$105K/yr · 347K searches

**Returns**

**Bad****5.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-44.5%**

90-day search growth — must beat 0% to launch

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms