---
title: "Ohio State Sweatshirt — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ohio-state-sweatshirt"
last_updated: "2026-08-12T00:25:11.781Z"
locale: en
meta:
description: "Niche score 36/100 · $105K/yr market · 347K searches/yr · $37.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $105K/yr market · 347K searches/yr · $37.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ohio State Sweatshirt — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **ohio state sweatshirt**
**Skip it**
Soft demand (-44.5% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 3Conversion 10Competition 61Returns 24Price range 94Avg price 95Brand share 20Review moat 89Quality gap 30
**Avg price**
**Incredible****$37.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.10–$83.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****221.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$105K**
$105K/yr · 347K searches
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-44.5%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, ohio state sweatshirt is a $105K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ohio state sweatshirt market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$188K–$225K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#2,812**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**6%**
- LOGOVISION51% - Elite Authentics20% - Blue 8410% - The Wild Collective8% - Fan Girl4% - Ultra Game2% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.5% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 29.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ohio-state-sweatshirt/trend)
## **Top ohio state sweatshirt search terms**
- **ohio state hoodie**131K/yr-56.1%0.8% conv. - **ohio state hoodies for men**27K/yr-39.9%1.2% conv. - **ohio state crewneck**17K/yr-11.9%0.6% conv. - **ohio sweatshirt**8K/yr-14.2%0.1% conv. - **ohio state crewneck sweatshirt**12K/yr-22.5%0.6% conv. - **osu hoodie**8K/yr-5.3%0.9% conv. - **ohio state hoodies**17K/yr-35.6%0.0% conv. - **osu sweatshirt**10K/yr-35.8%0.0% conv. - **ohio state sweatshirt men**25K/yr-50.3%1.3% conv. - **ohio state sweatshirts**8K/yr-17.5%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ohio-state-sweatshirt/search-terms)
## **Top ohio state sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$42K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ohio State University Official Distressed Primary Logo Unisex Adult Pull-Over Hoodie The Ohio State University Medium**LOGOVISION**$37.62**4.4★449 rev](https://www.amazon.com/dp/B0BG8HKLL2) [2**The Ohio State University Official Buckeyes Logo Unisex Adult Pull-Over Hoodie Charcoal Large**LOGOVISION**$40.85**4.6★163 rev](https://www.amazon.com/dp/B0BG8F72T6) [3**The Wild Collective Unisex Ohio State Splatter Screenprint Fleece Hoodie Large Black**The Wild Collective**$18.28**0.0★0 rev](https://www.amazon.com/dp/B0DW19DW3D) [4**Ohio State Buckeyes Mens Icon Logo Officially Licensed Long Sleeve Gray Pullover Hoodie**Elite Authentics**$39.51**4.7★354 rev](https://www.amazon.com/dp/B0BBWHS6D9) [5**Ohio State Buckeyes Icon Logo Black Officially Licensed Pullover Hoodie**Elite Authentics**$39.39**4.6★597 rev](https://www.amazon.com/dp/B0B9LLCYRR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size Large**Fan Girl**$45.03**2 rev1y ago](https://www.amazon.com/dp/B0F3C951WP) [**Franchise Club Mens Ohio State 2024 Champions Grind Hoodie Jacket (XL)**Franchise Club**$83.38**13 rev1y ago](https://www.amazon.com/dp/B0DYP8HDMQ) [**The Wild Collective Unisex Ohio State Oversized Graphic Fleece Hoodie Medium Brown**The Wild Collective**$22.00**1 rev1y ago](https://www.amazon.com/dp/B0DWG9YRNQ) [**The Wild Collective Unisex Ohio State Splatter Screenprint Fleece Hoodie Large Black**The Wild Collective**$18.28**0 rev1y ago](https://www.amazon.com/dp/B0DW19DW3D) [**Ohio State Buckeyes Classic Black Officially Licensed Pullover Hoodie**Elite Authentics**$39.80**119 rev1y ago](https://www.amazon.com/dp/B0DMHXYYVT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Wild Collective Unisex Ohio State Splatter Screenprint Fleece Hoodie Large Black**The Wild Collective**$18.28**0.0★**▲ 681%**](https://www.amazon.com/dp/B0DW19DW3D) [**The Wild Collective Unisex Ohio State Oversized Graphic Fleece Hoodie Medium Brown**The Wild Collective**$22.00**5.0★**▲ 655%**](https://www.amazon.com/dp/B0DWG9YRNQ) [**Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size Large**Fan Girl**$45.03**5.0★**▲ 613%**](https://www.amazon.com/dp/B0F3C951WP) [**Barnesmith Ohio University Bobcats Adult Unisex Crewneck Sweatshirt Spirit Charcoal Grey XX-Large**Barnesmith**$35.82**4.7★**▲ 604%**](https://www.amazon.com/dp/B09TTCPMG8) [**The Ohio State University Official Buckeyes Logo Unisex Adult Pull-Over Hoodie Team Red X-Large**LOGOVISION**$39.60**4.6★**▲ 585%**](https://www.amazon.com/dp/B0BG8FZCSV)
**~~View all trending →~~**
## **What buyers say about ohio state sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality and size was accurate”*
**Size-Overall**18%
*“Good fit”*
**Advertised Vs Actual Product**9%
*“Its exactly as pictured”*
**Warmth**8%
*“It is medium warmth and fits comfortably”*
**Gifting Purpose**7%
*“Christmas gift and fit perfect”*
**Comfort-Overall**7%
*“very comfy”*
**Soft Feel**7%
*“Very soft and comfortable”*
**Instructions/User Manual/Troubleshooting**5%
*“Followed instructions”*
**Print Quality**3%
*“print is as pictured”*
**Design-Overall**3%
*“cricut quality design”*
### **What buyers complain about **
**Size-Overall**40%
*“Sizing it a bit off”*
**Quality-Overall**12%
*“Overpriced for such cheap quality”*
**Weight Light**10%
*“Could be a little heavier”*
**Drying Time**10%
*“Was nice until after a few wash cycles th lettering started wearing off”*
**Stitch/Finish/Polish**5%
*“The seam came completely off”*
**Advertised Vs Actual Product**5%
*“Not as expected”*
**Machine Wash Suitability**5%
*“Big hole after one wash”*
**Shrinkage Resistance**5%
*“shrinks even if washed correctly”*
**Thickness**2%
*“very thin”*
### **Top return reasons **
**Size-Overall**71%
**Material Quality**5%
**Sleeve Fit**4%
**Length**4%
**Shoulder Fit**3%
**Waist Fit**2%
**Chest Fit**2%
**Quality-Overall**2%
**Gap/Hole**1%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is ohio state sweatshirt profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 28 tracked products. 90-day search growth is -44.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the ohio state sweatshirt niche?**
- 9 brands and 10 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in ohio state sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Light. The return rate is 5.4% — above our launch gate.
- **When does demand for ohio state sweatshirt peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 29.5× the quietest.
- **What does it cost to enter the ohio state sweatshirt niche?**
- Listings span $14.10–$83.38; the average listing price is $37.55 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.
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