---
title: "Ohio State Lego Set — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ohio-state-lego-set"
last_updated: "2026-08-12T00:24:55.514Z"
locale: en
meta:
description: "Niche score 38/100 · $49K/yr market · 80K searches/yr · $25.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $49K/yr market · 80K searches/yr · $25.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ohio State Lego Set — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **ohio state lego set**
**Skip it**
Soft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 9Conversion 30Competition 71Returns 27Price range 89Avg price 95Brand share 39Review moat 22Quality gap 45
**Avg price**
**Incredible****$25.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.33–$45.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****9,257.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$49K**
$49K/yr · 80K searches
**Growth**
**Bad****-32.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ohio state lego set is a $49K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ohio state lego set market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$51K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#13,315**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **54%**
- **Out of stock**
- **28.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**14%**
- FOCO35% - LISAINMAY16% - Pro-Lion15% - Comfy Feet10% - Carlonge6% - UWSG4% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -32.6% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 26.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ohio-state-lego-set/trend)
## **Top ohio state lego set search terms**
- **ohio state lego set**14K/yr+10.8%0.9% conv. - **ohio state slippers**13K/yr-33.7%0.6% conv. - **ohio state lego**13K/yr-41.4%0.9% conv. - **ohio state slippers for men**8K/yr-33.2%0.8% conv. - **ohio state legos**9K/yr-47.5%1.7% conv. - **ohio state pajamas**14K/yr-49.9%0.7% conv. - **ohio state pajama pants**6K/yr-27.1%0.0% conv. - **ohio state pajamas for men**3K/yr-81.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ohio-state-lego-set/search-terms)
## **Top ohio state lego set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pro Lion 3D Jigsaw Puzzle of Ohio Stadium Construction Building Kits - 77 Pieces | Ohio State Buckeyes Football Gifts for Boys Adults Men & Kids Aged 7+ | Puzzles Games Kit for Creative Fans**Pro-Lion**$35.00**4.6★451 rev](https://www.amazon.com/dp/B0BNW3MB9Q) [2**LISAINMAY Ohio Map State Flag Pajama Pants For Men Lounge Pants Sleep Sleepwear Pijamas Loungewear Pjs Gifts**LISAINMAY**$22.75**4.6★6 rev](https://www.amazon.com/dp/B0FXWB3Q8G) [3**LISAINMAY ohio map State flag Pajama Pants For Men Lounge Pants Sleep Sleepwear Pijamas Loungewear Pjs Gifts**LISAINMAY**$24.93**4.8★20 rev](https://www.amazon.com/dp/B0FMYD51YR) [4**FOCO Ohio State Buckeyes NCAA 3D BRXLZ Jersey Puzzle**FOCO**$29.99**3.8★9 rev](https://www.amazon.com/dp/B0FTT289DW) [5**FOCO NCAA Mens Sport Shower Gel Slide Flip Flop Sandals (Ohio State Buckeyes US Footwear Size System Adult Men Numeric Range Medium 9 10)**FOCO**$26.53**4.6★60 rev](https://www.amazon.com/dp/B0D5N7QJYP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pajamas for Women Short Sleeve Womens Ohio Map State Flag Pj Set Comfy 2 Piece Sleepwear Silk Satin Round Neck Lounge Set M**Generic**$19.83**0 rev5mo ago](https://www.amazon.com/dp/B0GJ553GWR) [**Carwayii Ohio Map State Flag Womens Pajamas Set Pajama Two Pieces PJ Sets Loungewear Sleepwear Ladies Lounge Pjs**Carwayii**$22.19**1 rev8mo ago](https://www.amazon.com/dp/B0FYM51C7K) [**LISAINMAY Ohio Map State Flag Pajama Pants For Men Lounge Pants Sleep Sleepwear Pijamas Loungewear Pjs Gifts**LISAINMAY**$22.75**6 rev8mo ago](https://www.amazon.com/dp/B0FXWB3Q8G) [**LISAINMAY Ohio Map State Flag Pajama Pants For Men Lounge Pants Sleep Sleepwear Pijamas Loungewear Pjs Gifts**LISAINMAY**$21.77**6 rev8mo ago](https://www.amazon.com/dp/B0FXW7M5ZH) [**FOCO NCAA MENS FLANNEL TOP MOCCASIN SLIPPERS (Ohio State Buckeyes 9-10 US Footwear Size System Adult Men Numeric Range Medium 9 10)**FOCO**$45.49**7 rev8mo ago](https://www.amazon.com/dp/B0FX5TXRJ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pajamas for Women Short Sleeve Womens Ohio Map State Flag Pj Set Comfy 2 Piece Sleepwear Silk Satin Round Neck Lounge Set M**Generic**$19.83**0.0★**▲ 321%**](https://www.amazon.com/dp/B0GJ553GWR) [**VeraCosy Mens Moccasin Slippers Comfy Soft Durable Slip-on Indoor Memory Foam House Shoes Matt Black 11-12 US**VeraCosy**$23.33**4.4★**▲ 309%**](https://www.amazon.com/dp/B0CLGK9159) [**LISAINMAY Ohio Map State Flag Pajama Pants For Men Lounge Pants Sleep Sleepwear Pijamas Loungewear Pjs Gifts**LISAINMAY**$21.77**4.6★**▲ 297%**](https://www.amazon.com/dp/B0FXW7M5ZH) [**Carwayii Ohio Map State Flag Womens Pajamas Set Pajama Two Pieces PJ Sets Loungewear Sleepwear Ladies Lounge Pjs**Carwayii**$22.19**5.0★**▲ 264%**](https://www.amazon.com/dp/B0FYM51C7K) [**FOCO NCAA Mens Sport Shower Gel Slide Flip Flop Sandals (Ohio State Buckeyes US Footwear Size System Adult Men Numeric Range Medium 9 10)**FOCO**$26.53**4.6★**▲ 258%**](https://www.amazon.com/dp/B0D5N7QJYP)
**~~View all trending →~~**
## **What buyers say about ohio state lego set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**40%
*“Excellent comfortable”*
**Size-Overall**14%
*“I got these for my dad once you put them on he loves them good fit comfortable”*
**Quality-Overall**6%
*“Great quality product and very comfortable”*
**Soft Feel**6%
*“Soft shoes”*
**Value For Money**5%
*“Excellent value”*
**Warmth**4%
*“Cozy and warm”*
**Material Quality**3%
*“Great material”*
**Durability**2%
*“also durable”*
**Memory Foam**2%
*“Memory foam insoles are very form fitting”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**37%
*“Too small”*
**Durability**6%
*“When they fall apart after 6 months”*
**Cushion**4%
*“There is absolutely no padding”*
**Quality-Overall**4%
*“Made cheap”*
**Comfort-Overall**3%
*“Not comfortable”*
**Smell**3%
*“Holds odor”*
**Soft Feel**2%
*“from the first day they felt way too soft”*
**Stretchability/Expandability/Elasticity**2%
*“stretches out and become unusable”*
**Heel Support**2%
*“In addition, my heel was rubbing the back lip of the shoe”*
**Value For Money**2%
*“unfortunately lost $”*
### **Top return reasons **
**Feet Fit**32%
**Size-Overall**31%
**Length**14%
**Width**7%
**Comfort-Overall**3%
**Advertised Vs Actual Product**2%
**Memory Foam**1%
**Heel Support**1%
**Product Condition**1%
**Quality-Overall**1%
## **Common questions**
- **Is ohio state lego set profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 37 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the ohio state lego set niche?**
- 14 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in ohio state lego set?**
- Top complaints mined from reviews: Size-Overall, Durability, Cushion. The return rate is 4.9%.
- **When does demand for ohio state lego set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 26.9× the quietest.
- **What does it cost to enter the ohio state lego set niche?**
- Listings span $12.33–$45.49; the average listing price is $25.68 (sweet spot $15–$100). The average incumbent carries 9,257 reviews — the moat a new listing must climb.
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