---
title: "Ohio State Crewneck — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ohio-state-crewneck"
last_updated: "2026-08-11T23:24:58.090Z"
locale: en
meta:
description: "Niche score 41/100 · $74K/yr market · 157K searches/yr · $36.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $74K/yr market · 157K searches/yr · $36.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ohio State Crewneck — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **ohio state crewneck**
**Skip it**
Soft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 6Conversion 16Competition 79Returns 14Price range 95Avg price 95Brand share 45Review moat 92Quality gap 40
**Avg price**
**Incredible****$36.85**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.36–$74.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****153.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$74K**
$74K/yr · 157K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-38.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, ohio state crewneck is a $74K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ohio state crewneck market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$74K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#4,582**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**16%**
- Fan Girl21% - Elite Authentics21% - Sumtory14% - Blue 8412% - LOGOVISION11% - Barnesmith6% - Open — no brand owns it (11 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 39.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ohio-state-crewneck/trend)
## **Top ohio state crewneck search terms**
- **ohio state crewneck**17K/yr-11.9%1.7% conv. - **ohio sweatshirt**8K/yr-14.2%0.6% conv. - **ohio state sweatshirt womens**25K/yr-24.1%0.4% conv. - **ohio state crewneck sweatshirt**12K/yr-22.5%1.6% conv. - **ohio state womens sweatshirt**20K/yr-59.9%1.6% conv. - **ohio state hoodie women**9K/yr-39.6%0.7% conv. - **osu sweatshirt women**11K/yr-54.5%1.0% conv. - **womens ohio state sweatshirt**20K/yr-64.7%0.8% conv. - **ohio state sweatshirt women**6K/yr-59.5%1.6% conv. - **ohio state crew neck**3K/yr-12.0%2.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ohio-state-crewneck/search-terms)
## **Top ohio state crewneck products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size X-Large**Fan Girl**$45.90**5.0★2 rev](https://www.amazon.com/dp/B0F3C781JB) [2**Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size Large**Fan Girl**$45.03**5.0★2 rev](https://www.amazon.com/dp/B0F3C951WP) [3**Ohio State Buckeyes Mens Arch Logo Officially Licensed Gray Sweatshirt**Elite Authentics**$34.39**4.6★197 rev](https://www.amazon.com/dp/B0BBWHMB1F) [4**Sumtory Cute Crewneck Sweatshirt for Women Ohio State Sweatshirt Tops Loose Fit Cropped Pullovers White XL**Sumtory**$22.85**4.1★143 rev](https://www.amazon.com/dp/B0CQNV5VTC) [5**Barnesmith Ohio University Bobcats Adult Unisex Crewneck Sweatshirt Spirit Charcoal Grey XX-Large**Barnesmith**$35.82**4.7★768 rev](https://www.amazon.com/dp/B09TTCPMG8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ohio State Buckeyes Arch Over White Officially Licensed Sweatshirt**Elite Authentics**$34.03**17 rev10mo ago](https://www.amazon.com/dp/B0FRD7T92Y) [**Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size X-Large**Fan Girl**$45.90**2 rev1y ago](https://www.amazon.com/dp/B0F3C781JB) [**Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size Large**Fan Girl**$45.03**2 rev1y ago](https://www.amazon.com/dp/B0F3C951WP) [**Ohio State Buckeyes Icon Red Officially Licensed Pullover Hoodie**Elite Authentics**$39.68**63 rev1y ago](https://www.amazon.com/dp/B0DJV47GS4) [**CUSTOMI Ohio Adult Unisex Crewneck Sweatshirt Sand L**CUSTOMI**$34.75**2 rev1y ago](https://www.amazon.com/dp/B0DJDRT4BX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Ohio State University Official Buckeyes Logo Unisex Adult Crewneck Sweatshirt Athletic Heather Medium**LOGOVISION**$36.89**4.5★**▲ 728%**](https://www.amazon.com/dp/B0BG88ZZ6D) [**Sumtory White Sweatshirt Pullovers Women Long Sleeve Loose Fit Cropped Sweatshirts Tops Ohio State Letter Print M**Sumtory**$22.96**4.1★**▲ 691%**](https://www.amazon.com/dp/B0CQNRKQFZ) [**Barnesmith Ohio University Bobcats Adult Unisex Crewneck Sweatshirt Spirit Charcoal Grey XX-Large**Barnesmith**$35.82**4.7★**▲ 609%**](https://www.amazon.com/dp/B09TTCPMG8) [**Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size Large**Fan Girl**$45.03**5.0★**▲ 563%**](https://www.amazon.com/dp/B0F3C951WP) [**Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size X-Large**Fan Girl**$45.90**5.0★**▲ 444%**](https://www.amazon.com/dp/B0F3C781JB)
**~~View all trending →~~**
## **What buyers say about ohio state crewneck**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Good quality and size was accurate”*
**Size-Overall**25%
*“Good fit”*
**Advertised Vs Actual Product**14%
*“As advertised- great hoodie”*
**Comfort-Overall**7%
*“Comfy and good quality”*
**Design-Overall**6%
*“cricut quality design”*
**Instructions/User Manual/Troubleshooting**5%
*“Followed instructions”*
**Soft Feel**3%
*“it is soft”*
**Color**2%
*“the colors are steadfast after many washing”*
**Gifting Purpose**2%
*“Christmas gift and fit perfect”*
**Arm Fit**1%
*“Arms are accurate to size”*
### **What buyers complain about **
**Quality-Overall**27%
*“Kind of cheap looking in person”*
**Size-Overall**25%
*“A little small”*
**Weight Light**10%
*“Could be a little heavier”*
**Drying Time**10%
*“Was nice until after a few wash cycles th lettering started wearing off”*
**Thickness**7%
*“A bit thin”*
**Stretchability/Expandability/Elasticity**5%
*“Don't understand why it stretched out so much”*
**Advertised Vs Actual Product**5%
*“Not as expected”*
### **Top return reasons **
**Size-Overall**69%
**Sleeve Fit**6%
**Material Quality**5%
**Shoulder Fit**2%
**Length**2%
**Advertised Vs Actual Product**2%
**Thin**2%
**Waist Fit**2%
**Chest Fit**2%
**Shape/Style**2%
## **Common questions**
- **Is ohio state crewneck profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 49 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the ohio state crewneck niche?**
- 17 brands and 11 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in ohio state crewneck?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Weight Light. The return rate is 8.0% — above our launch gate.
- **When does demand for ohio state crewneck peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 39.6× the quietest.
- **What does it cost to enter the ohio state crewneck niche?**
- Listings span $17.36–$74.00; the average listing price is $36.85 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.
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