---
title: "October Birthstone — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/october-birthstone"
last_updated: "2026-08-11T23:25:07.006Z"
locale: en
meta:
description: "Niche score 40/100 · $31K/yr market · 117K searches/yr · $29.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $31K/yr market · 117K searches/yr · $29.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "October Birthstone — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **october birthstone**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 47Conversion 11Competition 33Returns 37Price range 64Avg price 95Brand share 62Review moat 47Quality gap 53
**Avg price**
**Incredible****$29.48**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.25–$139.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,755.05**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$31K**
$31K/yr · 117K searches
According to Flapen's Amazon United States niche tracking, october birthstone is a $31K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **october birthstone market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$44K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,017**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 99%
**Open market**
**28%**
- Pls Back24% - Hidepoo17% - JSJOY14% - FANCIME7% - Fezodo6% - GlameVibe5%
## **Demand**
Weekly Amazon search volume, last 34 weeks — +17.2% search growth over the last 90 days.
6K4KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/october-birthstone/trend)
## **Top october birthstone search terms**
- **october birthstone necklace**47K/yr+10.6%0.7% conv. - **october birthstone**46K/yr+22.3%0.2% conv. - **october birthstone jewelry**20K/yr+13.2%0.1% conv. - **birthstone for october**3K/yr+91.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/october-birthstone/search-terms)
## **Top october birthstone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pls Back Dainty Gold Charm Necklaces for Women Non Tarnish 14K Trendy Blue Green Cubic Zirconia Emerald Pendant Birthstone Necklaces Birthday Gifts for Women Waterproof Jewelry October(Tourmaline)**Pls Back**$8.48**4.5★658 rev](https://www.amazon.com/dp/B0D9Y4ZJ9M) [2**Hidepoo Personalized Gifts for Women - Birthstone Initial Necklaces for Women October Pink Sapphire Birthstone Jewelry Dainty Disc Letter A Necklace**Hidepoo**$31.79**4.5★63 rev](https://www.amazon.com/dp/B0BTYWF5FS) [3**JSJOY Pink Birthstone Bracelet for Teens October Birthstone Bracelet for Women Teen Gifts Trendy Stuff Birthday Gifts for Sister Her Summer Jewelry Xmas Gifts 2026**JSJOY**$12.74**4.3★291 rev](https://www.amazon.com/dp/B0CSFM9MZY) [4**FANCIME Opal Cross Necklace For Women Sterling Silver Birthstone Created Opal Necklace Infinity Heart Cross Pendant October Birthstone Jewelry Gifts for Women**FANCIME**$42.57**4.6★1,261 rev](https://www.amazon.com/dp/B0911V46MQ) [5**Fezodo Birthstone Necklace for Women 14K Gold Plated October Birthstone Pendant Necklaces for Women Birthday Gifts for Mom Girlfriend Wife(10-1)**Fezodo**$8.30**4.4★24 rev](https://www.amazon.com/dp/B0FN7M9TDK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOLEVAN Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Stackable Cubic Zirconia Thumb Rings Dainty Cute Emerald Eternity Band Pinky Ring Engagement Wedding Promise Rings Jewelry Gifts**SOLEVAN**$7.25**48 rev7mo ago](https://www.amazon.com/dp/B0G6KQ4H3Y) [**RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (10. October(Created Pink Tourmaline) 5)**RLMOON**$9.31**24 rev10mo ago](https://www.amazon.com/dp/B0FSD8LWFX) [**Fezodo Birthstone Necklace for Women 14K Gold Plated October Birthstone Pendant Necklaces for Women Birthday Gifts for Mom Girlfriend Wife(10-1)**Fezodo**$8.30**24 rev11mo ago](https://www.amazon.com/dp/B0FN7M9TDK) [**ZOERAY Birthstone Necklace for Women Non Tarnish 14K Gold Plated Four Leaf Clover Necklace Dainty Gold Choker Necklaces for Women Trendy CZ Emerald Pendant Necklace Jewelry Birthday Gifts for Women**ZOERAY**$9.49**401 rev1y ago](https://www.amazon.com/dp/B0F32CPF9Z) [**Btysun October Birthday Gifts for Women Dainty Gold Necklace with Birthstone Trendy April Birthday Gifts for Women 14K Gold Plated No Tarnish Tourmaline Necklace Thanksgiving Gifts**Btysun**$13.84**170 rev1y ago](https://www.amazon.com/dp/B0DS1ZHR7Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SOLEVAN Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Stackable Cubic Zirconia Thumb Rings Dainty Cute Emerald Eternity Band Pinky Ring Engagement Wedding Promise Rings Jewelry Gifts**SOLEVAN**$7.25**4.4★**▲ 167%**](https://www.amazon.com/dp/B0G6KQ4H3Y) [**GlameVibe Birthstone Rings For Women Silver Stackable Cubic Zirconia Stainless Steel Birth Stone Ring To My Daughter/Mom Birthday Unique Gifts Jewelry (10-Silver-October 7)**GlameVibe**$9.31**3.6★**▲ 167%**](https://www.amazon.com/dp/B0D4D3T7BM) [**RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (10. October(Created Pink Tourmaline) 5)**RLMOON**$9.31**4.3★**▲ 167%**](https://www.amazon.com/dp/B0FSD8LWFX) [**Iefil Birthstone Necklace for Women Birthday Gifts for Women Pink Sapphire Citrine Necklace October November Birthstone Jewelry**Iefil**$139.32**4.7★**▲ 161%**](https://www.amazon.com/dp/B0CKBNQKKF) [**Btysun October Birthday Gifts for Women Dainty Gold Necklace with Birthstone Trendy April Birthday Gifts for Women 14K Gold Plated No Tarnish Tourmaline Necklace Thanksgiving Gifts**Btysun**$13.84**4.4★**▲ 152%**](https://www.amazon.com/dp/B0DS1ZHR7Q)
**~~View all trending →~~**
## **What buyers say about october birthstone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality, jewelry”*
**Gifting Purpose**17%
*“Good gift idea”*
**Color**12%
*“Beautiful very unique color”*
**Chain/Key Quality**10%
*“Beautiful chain silver”*
**Design-Overall**6%
*“the design is so beautiful”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Durability**4%
*“Looks great and is durable”*
**Weight Light**4%
*“Its so lightweight”*
**Size-Overall**3%
*“Its the perfect size”*
**Metal Authenticity**3%
*“Beautiful chain silver”*
### **What buyers complain about **
**Size-Overall**22%
*“However, the necklace is really short, so if youre looking for a long necklace, this is not your sign”*
**Durability**13%
*“broke after having it on for less than an hour”*
**Color**11%
*“It will turn green even though it says sterling silver”*
**Metal Authenticity**8%
*“Not gold plated”*
**Value For Money**8%
*“Too expensive for what it lasts”*
**Quality-Overall**8%
*“Junk”*
**Advertised Vs Actual Product**6%
*“Very deceptive ad”*
**Chain/Key Quality**3%
*“Chain Turned Green”*
**Neck Fit**3%
*“Little small around the neck”*
**Precious Gemstone**3%
*“The opal stone fell out 1 month after my daughter had it”*
### **Top return reasons **
**Size-Overall**42%
**Color**15%
**Advertised Vs Actual Product**10%
**Chain/Key Quality**9%
**Metal Authenticity**6%
**Quality-Overall**4%
**Value For Money**3%
**Neck Fit**2%
**Durability**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is october birthstone profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the october birthstone niche?**
- 19 brands and 42 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in october birthstone?**
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 4.1%.
- **What does it cost to enter the october birthstone niche?**
- Listings span $7.25–$139.32; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,755 reviews — the moat a new listing must climb.
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