---
title: "October Birthstone Necklace — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/october-birthstone-necklace"
last_updated: "2026-08-11T23:26:02.884Z"
locale: en
meta:
description: "Niche score 45/100 · $21K/yr market · 75K searches/yr · $28.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $21K/yr market · 75K searches/yr · $28.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "October Birthstone Necklace — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **october birthstone necklace**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 29Conversion 12Competition 65Returns 62Price range 65Avg price 95Brand share 80Review moat 43Quality gap 43
**Avg price**
**Incredible****$28.29**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$8.30–$139.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,242.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$21K**
$21K/yr · 75K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, october birthstone necklace is a $21K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **october birthstone necklace market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$28K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,334**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**55%**
Top 20: 93%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**40%**
- Hidepoo23% - Pls Back13% - JIANGYUANGEMS7% - kate spade new york6% - Fezodo6% - FANCIME5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/october-birthstone-necklace/trend)
## **Top october birthstone necklace search terms**
- **october birthstone necklace**47K/yr+10.6%0.8% conv. - **birthstones**19K/yr+3.0%0.4% conv. - **girls birthstone necklace**9K/yr-24.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/october-birthstone-necklace/search-terms)
## **Top october birthstone necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8428%$2K12%$3K16%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pls Back Dainty Gold Charm Necklaces for Women Non Tarnish 14K Trendy Blue Green Cubic Zirconia Emerald Pendant Birthstone Necklaces Birthday Gifts for Women Waterproof Jewelry October(Tourmaline)**Pls Back**$8.48**4.5★658 rev](https://www.amazon.com/dp/B0D9Y4ZJ9M) [2**Hidepoo Personalized Gifts for Women - Birthstone Initial Necklaces for Women October Pink Sapphire Birthstone Jewelry Dainty Disc Letter A Necklace**Hidepoo**$31.79**4.5★63 rev](https://www.amazon.com/dp/B0BTYWF5FS) [3**Hidepoo Initial Birthstone Necklace Gifts - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom March Aquamarine Birthstone Jewelry for Women Disc Letter A Necklaces**Hidepoo**$34.21**4.3★51 rev](https://www.amazon.com/dp/B0BTYVKH3R) [4**JIANGYUANGEMS 12pcs 10mm Birthday Stone 1pcs Per Colors Round Loose Cubic Zirconia Stones Synthetic Ruby 5# Synthetic Spinel 113#**JIANGYUANGEMS**$22.75**4.5★193 rev](https://www.amazon.com/dp/B07CTHKNQP) [5**kate spade new york My Love Heart Pendant August One Size**kate spade new york**$55.11**4.7★182 rev](https://www.amazon.com/dp/B09NVW29P4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fezodo Birthstone Necklace for Women 14K Gold Plated October Birthstone Pendant Necklaces for Women Birthday Gifts for Mom Girlfriend Wife(10-1)**Fezodo**$8.30**24 rev11mo ago](https://www.amazon.com/dp/B0FN7M9TDK) [**ZOERAY Birthstone Necklace for Women Non Tarnish 14K Gold Plated Four Leaf Clover Necklace Dainty Gold Choker Necklaces for Women Trendy CZ Emerald Pendant Necklace Jewelry Birthday Gifts for Women**ZOERAY**$9.49**401 rev1y ago](https://www.amazon.com/dp/B0F32CPF9Z) [**Cherished Moments 14K Gold-Plated Simulated October Birthstone Necklace for Children Toddlers and Little Girls Birthday Gift**Cherished Moments**$32.30**10 rev1y ago](https://www.amazon.com/dp/B0DYC2V81V) [**Btysun October Birthday Gifts for Women Dainty Gold Necklace with Birthstone Trendy April Birthday Gifts for Women 14K Gold Plated No Tarnish Tourmaline Necklace Thanksgiving Gifts**Btysun**$13.84**170 rev1y ago](https://www.amazon.com/dp/B0DS1ZHR7Q) [**Btysun January Birthday Gifts for Women Gold Birthstone Necklaces for Women April Mothers Day Gifts Adjustable Dainty Gold Necklace with 2 Birthstone Anniversary Christmas Jewelry**Btysun**$12.10**170 rev1y ago](https://www.amazon.com/dp/B0DS1Z3SLQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JIANGYUANGEMS 12pcs 10mm Birthday Stone 1pcs Per Colors Round Loose Cubic Zirconia Stones Synthetic Ruby 5# Synthetic Spinel 113#**JIANGYUANGEMS**$22.75**4.5★**▲ 179%**](https://www.amazon.com/dp/B07CTHKNQP) [**Iefil Birthstone Necklace for Women Birthday Gifts for Women Pink Sapphire Citrine Necklace October November Birthstone Jewelry**Iefil**$139.32**4.7★**▲ 171%**](https://www.amazon.com/dp/B0CKBNQKKF) [**Btysun October Birthday Gifts for Women Dainty Gold Necklace with Birthstone Trendy April Birthday Gifts for Women 14K Gold Plated No Tarnish Tourmaline Necklace Thanksgiving Gifts**Btysun**$13.84**4.4★**▲ 169%**](https://www.amazon.com/dp/B0DS1ZHR7Q) [**VTOS Glass Rhinestone Charms 48 Pcs 12 Colors Gold Back Teardrop Birthstone Beads Crystal Dangle Water Drop Pendants for Jewelry Making Earrings Necklace Bracelet 7 * 10MM**VTOS**$9.78**4.4★**▲ 168%**](https://www.amazon.com/dp/B0DGVPT98R) [**FANCIME Opal Cross Necklace For Women Sterling Silver Birthstone Created Opal Necklace Infinity Heart Cross Pendant October Birthstone Jewelry Gifts for Women**FANCIME**$42.57**4.6★**▲ 92%**](https://www.amazon.com/dp/B0911V46MQ)
**~~View all trending →~~**
## **What buyers say about october birthstone necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality, jewelry”*
**Gifting Purpose**10%
*“Good gift idea”*
**Color**10%
*“Colors are brilliant”*
**Chain/Key Quality**6%
*“Beautiful chain silver”*
**Value For Money**5%
*“Affordable”*
**Durability**4%
*“Ive worn every day for a month, and hasnt tarnished”*
**Design-Overall**4%
*“the design is so beautiful”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**4%
*“Nice size”*
**Precious Gemstone**3%
*“Stones are beautiful in the ring”*
### **What buyers complain about **
**Size-Overall**21%
*“Stones are very small”*
**Color**10%
*“Is not as colorful as the picture suggests”*
**Value For Money**10%
*“Sorely disappointed especially with paying over $40.00 for it”*
**Durability**9%
*“broke after having it on for less than an hour”*
**Metal Authenticity**6%
*“Not gold plated”*
**Quality-Overall**6%
*“Junk”*
**Chain/Key Quality**4%
*“I was not a huge fan of the chain”*
**Advertised Vs Actual Product**4%
*“Very deceptive ad”*
**Ease Of Use**4%
*“so its a struggle to close”*
**Material Quality**3%
*“sadly its just poor quality mettal”*
### **Top return reasons **
**Size-Overall**45%
**Color**14%
**Advertised Vs Actual Product**8%
**Chain/Key Quality**8%
**Quality-Overall**5%
**Metal Authenticity**4%
**Value For Money**3%
**Neck Fit**2%
**Defective Material/Parts**2%
**Precious Gemstone**1%
## **Common questions**
- **Is october birthstone necklace profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the october birthstone necklace niche?**
- 28 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in october birthstone necklace?**
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.5%.
- **When does demand for october birthstone necklace peak?**
- Demand peaks in Sep–Oct–Dec; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the october birthstone necklace niche?**
- Listings span $8.30–$139.32; the average listing price is $28.29 (sweet spot $15–$100). The average incumbent carries 2,242 reviews — the moat a new listing must climb.
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