---
title: "Obsidian Bracelet — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/obsidian-bracelet"
last_updated: "2026-08-12T00:24:51.321Z"
locale: en
meta:
description: "Niche score 38/100 · $56K/yr market · 147K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $56K/yr market · 147K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Obsidian Bracelet — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **obsidian bracelet**
**Skip it**
A small market ($56K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 19Conversion 39Competition 23Returns 78Price range 81Avg price 53Brand share 42Review moat 70Quality gap 38
**Price range**
**Great****$5.95–$58.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****708.72**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.40**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$56K**
$56K/yr · 147K searches
According to Flapen's Amazon United States niche tracking, obsidian bracelet is a $56K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **obsidian bracelet market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$74K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#1,685**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**16%**
- MAIBAOTA24% - LPBeads22% - Cherry Tree Collection19% - GolbalJew8% - BANANE LAB6% - WFJ4% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/obsidian-bracelet/trend)
## **Top obsidian bracelet search terms**
- **obsidian bracelet**82K/yr-9.0%1.6% conv. - **black obsidian bracelet**45K/yr-19.0%1.8% conv. - **obsidian bracelet men**9K/yr+0.8%0.6% conv. - **obsidian bracelet for women**7K/yr-21.4%1.2% conv. - **black obsidian bracelet for women**4K/yr-32.0%1.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/obsidian-bracelet/search-terms)
## **Top obsidian bracelet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets**MAIBAOTA**$7.92**4.6★1,075 rev](https://www.amazon.com/dp/B0CCTT5JDF) [2**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.07**4.5★1,456 rev](https://www.amazon.com/dp/B0DK8QLQK5) [3**Cherry Tree Collection Black Obsidian Tigers Eye Bracelet Medium**Cherry Tree Collection**$9.76**4.6★289 rev](https://www.amazon.com/dp/B0DJYFMGGQ) [4**GolbalJew Natural Gemstone Beads Bracelets Healing Crystal Stone Beaded Bracelet for Women Men Handmade Spiritual Jewelry Gifts 5-8mm Obsidian Chips Beads**GolbalJew**$5.95**4.3★74 rev](https://www.amazon.com/dp/B0FD38L1YH) [5**WFJ Black Obsidian Hematite Triple Protection Bracelets Set - Tiger Eye Beaded Natural Stone Bracelet for Men Women Gemstone (10MM)**WFJ**$10.02**4.4★2,548 rev](https://www.amazon.com/dp/B09DKVCXYL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SoulPulse Chinese Obsidian Feng Shui Bracelet for Wealth and Luck Bracelets for Women to Attract Money Wealth Success Black Obsidian Beaded Money Bracelets for Men Women10mm**SoulPulse**$17.71**16 rev7mo ago](https://www.amazon.com/dp/B0G2JJG5ZN) [**RTZN Black Obsidian Bracelet for Men Premium Artisan Handcrafted Authentic Mens Black Obsidian Jewelry - Adjustable 8mm Beaded Bracelet for Men**RTZN**$58.77**83 rev9mo ago](https://www.amazon.com/dp/B0FL92VK7V) [**GolbalJew Natural Gemstone Beads Bracelets Healing Crystal Stone Beaded Bracelet for Women Men Handmade Spiritual Jewelry Gifts 5-8mm Obsidian Chips Beads**GolbalJew**$5.95**74 rev1y ago](https://www.amazon.com/dp/B0FD38L1YH) [**GolbalJew Natural Gemstone Beads Bracelets Healing Crystal Stone Beaded Bracelet for Women Men Handmade Spiritual Jewelry Gifts 4mm Obsidian Round Beads**GolbalJew**$6.06**74 rev1y ago](https://www.amazon.com/dp/B0FD35M8FJ) [**BANANE LAB Black Obsidian Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Protection Shielding Healing Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$7.31**46 rev1y ago](https://www.amazon.com/dp/B0F8NYW28R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BANANE LAB Black Obsidian Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Protection Shielding Healing Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$7.31**4.8★**▲ 86%**](https://www.amazon.com/dp/B0F8NYW28R) [**VECO-T Energy Mens Beaded Bracelets Triple Protection Bracelet for Men Made of Three Kinds of 8mm Beads (Black Obsidian Hematite Tiger Eye Beaded) Personalized Gifts for Men**VECO-T**$12.78**4.4★**▲ 70%**](https://www.amazon.com/dp/B0DCFRW14H) [**BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist**BANANE LAB**$6.93**4.7★**▲ 67%**](https://www.amazon.com/dp/B0DHLSGH75) [**GolbalJew Natural Gemstone Beads Bracelets Healing Crystal Stone Beaded Bracelet for Women Men Handmade Spiritual Jewelry Gifts 5-8mm Obsidian Chips Beads**GolbalJew**$5.95**4.3★**▲ 64%**](https://www.amazon.com/dp/B0FD38L1YH) [**SoulPulse Chinese Obsidian Feng Shui Bracelet for Wealth and Luck Bracelets for Women to Attract Money Wealth Success Black Obsidian Beaded Money Bracelets for Men Women10mm**SoulPulse**$17.71**4.6★**▲ 60%**](https://www.amazon.com/dp/B0G2JJG5ZN)
**~~View all trending →~~**
## **What buyers say about obsidian bracelet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“well made”*
**Value For Money**16%
*“Great price”*
**Size-Overall**9%
*“Fits good”*
**Weight Heavy**5%
*“Stylish and a nice, heavier weight”*
**Wrist Fit**5%
*“Excellent Fit for small wrists”*
**Durability**4%
*“Im confident in their durability”*
**Soft Feel**3%
*“Looks and feels good”*
**Gifting Purpose**3%
*“they were so touched with the gift”*
**Advertised Vs Actual Product**3%
*“Better than expected”*
**Shape/Style**3%
*“The beauty”*
### **What buyers complain about **
**Durability**24%
*“Broke off after a few weeks of wearing”*
**Size-Overall**23%
*“Too small for my wrists”*
**Precious Gemstone**10%
*“Fake stones”*
**Quality-Overall**8%
*“Poor Craftsmanship”*
**Value For Money**6%
*“feel more expensive than they are”*
**Natural Resource Wastage**5%
*“Waste of time and money”*
**Wrist Fit**3%
*“small for an adult wrist”*
**Brightness/Shine/Glow**3%
*“this bracelet won't show a sparkle even when sticking a flashlight to it”*
**Stretchability/Expandability/Elasticity**2%
*“leave you only seeing a stretchy band”*
### **Top return reasons **
**Size-Overall**36%
**Wrist Fit**29%
**Advertised Vs Actual Product**7%
**Durability**4%
**Quality-Overall**3%
**Material Quality**3%
**Width**2%
**Color**2%
**Precious Gemstone**2%
**Functionality-Overall**2%
## **Common questions**
- **Is obsidian bracelet profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the obsidian bracelet niche?**
- 14 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in obsidian bracelet?**
- Top complaints mined from reviews: Durability, Size-Overall, Precious Gemstone. The return rate is 1.8%.
- **When does demand for obsidian bracelet peak?**
- Demand peaks in Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the obsidian bracelet niche?**
- Listings span $5.95–$58.77; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 709 reviews — the moat a new listing must climb.
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