---
title: "Oakley Aviator Sunglasses for Men — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/oakley-aviator-sunglasses-for-men"
last_updated: "2026-08-12T01:32:44.454Z"
locale: en
meta:
description: "Niche score 39/100 · $90K/yr market · 35K searches/yr · $155.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $90K/yr market · 35K searches/yr · $155.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oakley Aviator Sunglasses for Men — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **oakley aviator sunglasses for men**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 71Conversion 21Competition 56Returns 34Price range 32Avg price 56Brand share 6Review moat 37Quality gap 43
**Growth**
**Good****+53.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$155.57**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,816.74**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$18.61–$269.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$90K**
$90K/yr · 35K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, oakley aviator sunglasses for men is a $90K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oakley aviator sunglasses for men market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$78K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#2,092**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **22.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**1%**
- Oakley89% - J+S4% - Fishingtours2% - Armani Exchange1% - goodr1% - Knockaround1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +53.8% search growth over the last 90 days.
2K1KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/oakley-aviator-sunglasses-for-men/trend)
## **Top oakley aviator sunglasses for men search terms**
- **oakley aviator sunglasses**16K/yr+50.2%0.3% conv. - **oakley aviator sunglasses for men**12K/yr+72.5%0.5% conv. - **oakley contrail**4K/yr+37.2%2.2% conv. - **oakley aviator**3K/yr+56.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/oakley-aviator-sunglasses-for-men/search-terms)
## **Top oakley aviator sunglasses for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oakley Mens OO6050 Contrail TI Aviator Sunglasses Pewter/Prizm Tungsten 57 mm**Oakley**$143.63**4.1★8 rev](https://www.amazon.com/dp/B0B9P4TK1T) [2**Oakley OO6050 Contrail TI Sunglasses Satin Chrome/Prizm Black Polarized 57 mm**Oakley**$167.97**4.0★15 rev](https://www.amazon.com/dp/B0BGSRMN19) [3**Oakley GAUGE 8 OO4124 Sunglasses MATTE GUNMETAL Frame with PRIZM SAPPHR IRIDIUM POLARIZED Lenses With Official Eyewear Kit**Oakley**$269.78**4.1★20 rev](https://www.amazon.com/dp/B0D9R7BVFG) [4**Oakley Feedback OO4079 407901 59MM Rose Gold/Brown Gradient Aviator Sunglasses for Women**Oakley**$178.83**4.6★2,311 rev](https://www.amazon.com/dp/B00HYQAL70) [5**Oakley Feedback OO4079 407934 59MM Polished Black/Black Prizm Polarized Aviator Sunglasses for Women+ Microfiber Pouch**Oakley**$241.76**4.6★2,311 rev](https://www.amazon.com/dp/B0751KHFWT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**1,788 rev6mo ago](https://www.amazon.com/dp/B0GD2MP7L8) [**Armani Exchange AX AX2002 Sunglasses Matte Black/Grey Gradient 61 mm**Armani Exchange**$66.91**485 rev1y ago](https://www.amazon.com/dp/B0DSWRRGQD) [**Oakley GAUGE 8 OO4124 Sunglasses MATTE GUNMETAL Frame with PRIZM SAPPHR IRIDIUM POLARIZED Lenses With Official Eyewear Kit**Oakley**$269.78**20 rev1y ago](https://www.amazon.com/dp/B0D9R7BVFG) [**Oakley CONTRAIL OO4147 Sunglasses SATIN BLACK Frame with PRIZM BLACK POLARIZED Lenses With Official Eyewear Kit**Oakley**$162.39**3 rev1y ago](https://www.amazon.com/dp/B0D9R6H5MM) [**Oakley OO6050 Contrail TI Sunglasses Satin Chrome/Prizm Black Polarized 57 mm**Oakley**$167.97**15 rev3y ago](https://www.amazon.com/dp/B0BGSRMN19)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**goodr Operation: Blackout Polarized Aviator Sunglasses for Men & Women Large Sized (Mach G) Black Solid Frame with Black Non-Reflective Glare Reducing Lenses UV400 Protection No Slip No Bounce**goodr**$37.62**4.7★**▲ 60%**](https://www.amazon.com/dp/B0GD2MP7L8) [**Oakley Feedback OO4079 407934 59MM Polished Black/Black Prizm Polarized Aviator Sunglasses for Women+ Microfiber Pouch**Oakley**$241.76**4.6★**▲ 60%**](https://www.amazon.com/dp/B0751KHFWT) [**Oakley Feedback OO4079 407939 59MM Satin Gold/Prizm Violet Polarized Aviator Sunglasses for Women**Oakley**$216.54**4.6★**▲ 59%**](https://www.amazon.com/dp/B0893PVYCM) [**Oakley Feedback OO4079 407933 59MM Polished Chrome/Prizm Sapphire Polarized Aviator Sunglasses for Women+ Microfiber Pouch**Oakley**$242.50**4.6★**▲ 57%**](https://www.amazon.com/dp/B0751LC4Z7) [**Oakley Split Time OO4129 412914 58MM Brown Tortoise/Prizm Rose Gold Polarized Aviator Sunglasses for Women+Microfiber Pouch**Oakley**$206.81**4.7★**▲ 56%**](https://www.amazon.com/dp/B07QJY3M5D)
**~~View all trending →~~**
## **What buyers say about oakley aviator sunglasses for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Shape/Style**14%
*“Love the appearance”*
**Value For Money**14%
*“Great value”*
**Size-Overall**13%
*“Perfect fit”*
**Quality-Overall**11%
*“These glasses are really well made”*
**Comfort-Overall**9%
*“Very comfortable”*
**Weight Light**9%
*“The frame feels lightweight”*
**Color**5%
*“Well color me impressed”*
**Strength**3%
*“sturdy”*
**Advertised Vs Actual Product**2%
*“the presentation stands out”*
**Reflectiveness**2%
*“Classic aviatior shades”*
### **What buyers complain about **
**Size-Overall**35%
*“too tight to me”*
**Durability**16%
*“Broke almost immediately”*
**Strength**8%
*“They break easily”*
**Quality-Overall**8%
*“Not made well”*
**Add-Ons/Attachments**5%
*“the accessories were not included”*
**Comfort-Overall**2%
*“they were uncomfortable”*
**Value For Money**2%
*“i can't imagine these costing goodr more than $1 to manufacture”*
**Color**2%
*“If you are wanting a darker tint I wouldnt recommend these”*
**Material Quality**2%
*“These are plastic”*
**Transparency**1%
*“They are not completely opaque”*
### **Top return reasons **
**Size-Overall**65%
**Shape/Style**7%
**Advertised Vs Actual Product**5%
**Color**5%
**Value For Money**4%
**Quality-Overall**3%
**Width**2%
**Material Quality**2%
**Comfort-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is oakley aviator sunglasses for men profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +53.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the oakley aviator sunglasses for men niche?**
- 7 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in oakley aviator sunglasses for men?**
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 4.3%.
- **When does demand for oakley aviator sunglasses for men peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the oakley aviator sunglasses for men niche?**
- Listings span $18.61–$269.78; the average listing price is $155.57 (sweet spot $15–$100). The average incumbent carries 2,817 reviews — the moat a new listing must climb.
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